HaiQ: Unlock your creativity

Advertising Agency: Alquimia WRG, Milan, Italy
Creative Director: Andrea Bianchi
Art Director: Andrea Sghedoni
Copywriter: Lavinia Aurelio
Mobile Developer: Giovanni Galbiati
Video Producer: Marcello Sanna
Voice over: NicoNote
Published: March 2014

SOS Children’s Villages: Disappear

Children ashamed of poverty would rather disappear.
Make their shame disappear instead.
Help us raise money for school kits.

Advertising Agency: Ogilvy&Mather Warsaw, Poland
Creative Director: Jan Majle
Art Director: Joanna Biernacka
Copywriter: Bartek Klimaszewski
Typographer: Tomasz Wlodarczyk
Photographer: Jan Kriwol
Director / DOP: Jan Macierewicz
Additional credits: Anna Lelonkiewicz, Jacek Tryfon
Published: August 2013

SOS Children’s Villages: Hall

Children ashamed of poverty would rather disappear. Make their shame disappear instead. Help us raise money for school kits.

Advertising Agency: Ogilvy&Mather, Warsaw, Poland
Creative Director: Jan Majle
Art Director: Joanna Biernacka
Copywriter: Bartek Klimaszewski
Typographer: Tomasz Wlodarczyk
Photographer: Jan Kriwol
Director / DOP: Jan Macierewicz
Additional credits: Anna Lelonkiewicz, Jacek Tryfon
Published: August 2013

SOS Children’s Villages: Canteen

Children ashamed of poverty would rather disappear. Make their shame disappear instead. Help us raise money for school kits.

Advertising Agency: Ogilvy&Mather, Warsaw, Poland
Creative Director: Jan Majle
Art Director: Joanna Biernacka
Copywriter: Bartek Klimaszewski
Typographer: Tomasz Wlodarczyk
Photographer: Jan Kriwol
Director / DOP: Jan Macierewicz
Additional credits: Anna Lelonkiewicz, Jacek Tryfon
Published: August 2013

SOS Children’s Villages: Stairs

Children ashamed of poverty would rather disappear. Make their shame disappear instead. Help us raise money for school kits.

Advertising Agency: Ogilvy&Mather, Warsaw, Poland
Creative Director: Jan Majle
Art Director: Joanna Biernacka
Copywriter: Bartek Klimaszewski
Typographer: Tomasz Wlodarczyk
Photographer: Jan Kriwol
Director / DOP: Jan Macierewicz
Additional credits: Anna Lelonkiewicz, Jacek Tryfon
Published: August 2013

Automotive News Editor-in-Chief Keith Crain Named to Hall of Fame


Keith Crain, who has led Automotive News for more than four decades, has been elected to the Automotive Hall of Fame.

Mr. Crain will join Volkswagen AG Chairman Ferdinand Piech, customer satisfaction pioneer J. David Power and late designer Alex Tremulis as 2014 inductees, the Hall of Fame said in a statement today. They will be honored at the organization’s annual induction ceremony on July 24.

Mr. Crain became publisher and editorial director of Automotive News in 1971, when the then-46-year-old paper was purchased by Crain Communications, which also owns Advertising Age.

Continue reading at AdAge.com

Tefal: Tefal Pro Fighter

Advertising Agency: Project House HAVAS Worldwide, Istanbul, Turkey
Creative Directors: Cabbar Cem Özdemir, Serhan Acar
Copywriter: Umut Göçmen
Art Directors: Mert Y?ld?r?m, Kadir Önder
Brand Director: Elif Okanc? Lambac?o?lu
Brand Manager: Buse Sokullu
Social Media Team Leader: Dilay Çoban
Social Media Specialist: Ece Ba?ak Biçer
Published: March 2014

Honda: Official vehicle of the NHL

Advertising Agency: GRIP Ltd., Toronto, Canada
Creative Director: David Crichton
Associate Creative Director / Art Director: Ben Steele
Associate Creative Director / Copywriter: Mike Koe
Photographer: Ben Steele
Published: February 2014

Intel CMO Conrad To Leave Tech Giant


Deborah Conrad, Intel’s chief marketing officer since 2008, plans to leave the company at the end of April after 27 years at the tech company.

“It’s time to close this chapter so I can open a new one. It’s a good time for me to step aside and let someone new come in,” said Ms. Conrad, 51. “I’ve been CMO for six years. That’s the longest time I’ve had at one job at Intel,” she said. “I’m really ready to go explore and see what’s next for me.”

In the fall, she reached the 27-year mark at Intel, including six years as CMO and another landmark: the one-year mark of her return to the position after a 10-month hiatus in 2012 when she was treated for breast cancer.

Continue reading at AdAge.com

Gas-X: Chicken

Enjoy the foods you love with less gas.

Advertising Agency: Saatchi&Saatchi, Toronto, Canada
Executive Creative Directors: Brian Sheppard, Helen Pak
Group Creative Director / Art Director: Joel Arbez
Group Creative Director / Copywriter: Matt Antonello
Photographer: Shanghoon, Westside Studios

Gas-X: Cabbage

Enjoy the foods you love with less gas.

Advertising Agency: Saatchi&Saatchi, Toronto, Canada
Executive Creative Directors: Brian Sheppard, Helen Pak
Group Creative Director / Art Director: Joel Arbez
Group Creative Director / Copywriter: Matt Antonello
Photographer: Shanghoon, Westside Studios

Riester Releases ‘Farm’ for Voskos Greek Yogurt

Phoenix-based agency Riester teamed up with Backyard Productions to create “Farm,” a new spot for Voskos Greek Yogurt.

In addition to having the word “farm” in the title, Riester’s 30 second spot also has a similar (perhaps Chipotle-inspired) approach to Chobani’s “Farmland” spot. Like that ad, “Farm” emphasizes the natural ingredients they put in their Greek yogurt (in this case Voskos), while employing pastoral shots of cows and fresh fruit. Unlike the Chobani spot, “Farm” doesn’t spend time taking down the competition, instead launching into the brand’s virtues, via the cheery voiceover and footage of a girl picking fruit with her family and enjoying a cup of Voskos while sitting on a fence. It’s a slightly simpler tactic than Chobani’s, foregoing the takedown of competitors for more of an emphasis on wholesomeness. The brand’s “Happiness in Every Spoonful” tagline exemplifies the slight difference in approach — whereas Chobani takes a stab at competitors (while opening themselves up to scrutiny), Voskos just wants to let you know that their yogurt tastes good and will make you happy. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Oxfam Intermon Fair Trade Coffee: The coffee that helps you sleep better

Introducing the first coffee that helps you sleep better.
Fair Trade coffee. Buying Fair Trade Coffee helps thousands of families in Africa and Latin America to live with dignity out of their work. This way, they can improve the lives of their families and their community.

Advertising Agency: Kitchen, Madrid, Spain
Executive Creative Director: José Carnero
Creative Director: Iñaki Bendito
Creative Supervisor: Yeray de Taburiente Cerpa
Art Director: Zoe Barceló
Copywriter: Rubén García
Account Directors: Jose Antonio Ritoré, Sergio Vicente
Account Executive: Irene Moreno
Retoucher: Benjamín García
Published: February 2014

Nissan Teana: Endlessly exciting progress

Advertising Agency: TBWA, Russia
Creative Directors: Andrey Ivanov, Rudi Anggono
Art Director: Julia Naydenkova
Copywriter: Dmitry Gorboruko
Strategic Planning TBWA\G1: Phil Nunn
Strategic Planning TBWA\Moscow: Anton Shukaylo
Soundtrack: \Else
Published: March 2014

3M: Post-it® Brand Colors of the World

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Creative Director: Jeff Wine
Associate Creative Director / Art Director: Anthony Coleman
Copywriter: Nick Bakshi
Producer: Diana Gay
Production Company: PSYOP
Director: Lauren Indovina
Music / Sound Design: Massive Music

Save the Children: Girl

Time doesn’t heal all wounds. Stop child abuse at home.

Advertising Agency: McCann, Lima, Peru
Creative Directors: Mauricio Fernandez-Maldonado, Nicolas Romano
Art Director: Giovanni Macco
Copywriter: Martin Vigo
Photographers: Leonel Ortiz, Alvaro Soto
Producer: Jacky Salhuana

Save the Children: Boy

Time doesn’t heal all wounds. Stop child abuse at home.

Advertising Agency: McCann, Lima, Peru
Creative Directors: Mauricio Fernandez-Maldonado, Nicolas Romano
Art Director: Giovanni Macco
Copywriter: Martin Vigo
Photographers: Leonel Ortiz, Alvaro Soto
Producer: Jacky Salhuana

Aigle: Kittens, 2

Advertising Agency: BETC, Paris, France
Creative Director: Florence Bellisson
Art Director: Valerie Chidlovsky
Copywriter: Jane Girard
Photographer: Laurent Humbert
Art Buyer: Isabelle Mocq
Production: Isabelle Severi / RITA

Aigle: Kittens, 1

Advertising Agency: BETC, Paris, France
Creative Director: Florence Bellisson
Art Director: Valerie Chidlovsky
Copywriter: Jane Girard
Photographer: Laurent Humbert
Art Buyer: Isabelle Mocq
Production: Isabelle Severi / RITA

Typography Inspires an Office Concept

Le créatif Benoit Challand a eu l’idée de créer un bureau open-space en 3D et sous forme de lettres de l’alphabet. Le projet s’appelle « Fold Yard » et consiste à rendre l’interaction entre collègues plus facile. Un travail qui mêle design et typographie est à découvrir dans la suite.

FoldYard 4
FoldYard 3
FoldYard 2
FoldYard 1