London Fashion Week kicks off this week and some of the UK’s leading brands, including Vodafone, Burberry and Topshop, will be eager to tap into interest around the event.
Sopranos star and E-Street founding member Steve Van Zandt plays an undercover operative called The Chameleon, sent by ‘The Global Council’ to investigate suspicious behaviour by Norway’s citizens in a quirky ad for telecoms brand Telenor.
Ballantine’s, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events.
Mike Matthews is another director with a background in food-related work, such as Mr. Oliver’s “30 Minute Meals,” and food photographer David Loftus, who has worked on Oliver’s recipe books.
Fat Lemon aims to be a natural port of call for food brands wishing to produce mouth-watering dishes in their commericials. As part of Oliver’s empire, it will also have access to all Fresh One’s resources, such as in-house food stylists and professional kitchen equipment.
But its work won’t be only about food, according to Ms. Bolton, who said Fat Lemon can also offer expertise in working with celebrities, online content and more. Another of its first projects is a series of films for Samsung’s “Launching People” campaign, which stars actor Idris Elba, photographer Rankin, chef Gizzi Erskine and singer Paloma Faith acting as mentors to young talent.
Rupert Howell, Trinity Mirror’s group transformation director and chairman of Sunday brands, has said journalists “can’t just do words, you have to have video”.
Datalogix, an analytics firm perhaps best known for examining the offline sales impact from ads on Facebook and Twitter, is buying shopper-marketing firm Spire Marketing.
Terms of the cash-and-stock deal, which closed late last week, weren’t disclosed. The addition of Monroe, Conn.-based Spire brings the total workforce of San Francisco-based Datalogix to around 350, with sales “comfortably north of $100 million,” said CEO Eric Roza.
Spire handles shopper analytics for 24 regional supermarket retailers who have a combined 30 million households in their loyalty-card database, or roughly a third of U.S. households. Because most of those retailers do little digital advertising now and tend to have an under-developed web presence compared to bigger players, Mr. Roza said he also sees potential to help them move more of their advertising into digital.
Para demonstrar a qualidade de seus produtos de maneira bem-humorada, a Samsonite convocou a Saatchi & Saatchi de Bruxelas. O resultado é a campanha Samsonite vs The World, que já conta com três filmes onde vemos alguns dos rigorosos testes pelos quais as malas passam, “reproduzindo” condições reais que são determinantes na decisão do consumidor.
O primeiro filme destaca a resistência aos extremos do clima, enquanto o segundo foca na durabilidade do material, capaz de aguentar qualquer tipo de pancada. O terceiro e último comercial usa uma galinha para demonstrar que o material utilizado é leve como uma pena.
Ficou, no mínimo, simpático.
Post originalmente publicado no Brainstorm #9
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The High Court has ruled that Amazon breached trademark regulations by engineering its search engine to show consumers who search for “Lush” cosmetics, listings of similar, non-Lush-branded products.
Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate’s TV division and digital and print operations, including Bloomberg Businessweek.
His evaluation comes as parent company Bloomberg has seen a “softening” in the growth of its terminal sales worldwide. Bloomberg TV is reportedly losing roughly $100 million annually, with Businessweek draining close to $30 million. (Bloomberg was also expecting record revenues in 2013, according to Fortune magazine.)
Amid these losses, Bloomberg poached Mr. Smith from Atlantic Media last July (his first day was Sept. 18). At Atlantic Media, publisher of the more than 150-year-old Atlantic magazine, he helped swiftly reshape the company into a formidable player in the digital space.
A mix of sexualities, races, genders and ages of lovers with different sexual kinks are shown in the throes of passion in an ad inviting people to “come together” to help fight AIDS.
Para divulgar a estreia de Lego – O Filme no Reino Unido, a Warner Bros. comprou uma das ideias mais bacanas dos últimos tempos: sequestrar um intervalo comercial inteiro do programa Dancing on Ice, exibido pelo canal ITV.
Ao longo dos três minutos de intervalo, os comerciais originais da The British Heart Foundation, Confused.com, BT e Premier Inn foram recriados com as minifiguras de Lego, antes do trailer original do filme ser exibido.
Apesar de não haver créditos nos comerciais, tudo indica que eles foram produzidos pela Animal Logic, também responsável pelo filme. O resultado ficou sensacional, como você poderá conferir no vídeo acima.
Abaixo, os filmes originais.
Post originalmente publicado no Brainstorm #9
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Kellogg’s Krave cereal brand has created a free-to-play mobile game called Pitfall! that invites consumers to compete for the chance to take part in a real-world event, to be held in Malta and filmed by MTV.
Après leur vidéo The Lanzarote Effect, le duo Lea Amiel et Nicolas Libersalle nous présente « Dakar, Streets of Dreams », une création produite par Canal+ et tournée au Canon 5D Mark III. Une vidéo de 2 minutes tournée dans la capitale sénégalaise, illustrant la passion pour le football en Afrique.
(TrendHunter.com) Alternative Valentine’s cards have become a big deal when it comes Valentine’s day. These alternative Valentine’s cards show off a different, often ignored, side of love.
Love…
Barclays has revealed details of the “balanced scorecard” it will judge itself against, in its drive to instil a new set of “purpose and values” and reposition the brand as the “go-to bank” for all stakeholders.
Tom Tagholm, the director behind Channel 4’s “meet the superhumans” spot, has signed to Park Pictures.
(TrendHunter.com) The Lost in Wonderland AW14 lookbook may not be racy in the typical sense—there is no sexy boudoir scene or steamy tryst captured. Yet the lingerie pieces put on display are much more saucy…
Isobar has bought Verawom, one of China’s social-creative companies, to add a culturally relevant dimension to the digital capabilities of the Dentsu Aegis Network agency.
Après Salience, le vidéaste américain Paul Trillo a réalisé le clip du groupe The Peach Kings pour leur chanson intitulée « Be Around ». Le vidéaste a fait toute sa réalisation en double exposition, confondant les silhouettes des chanteurs à des paysages de nature, de ville ou encore de mer.
(TrendHunter.com) As an owner of an Android with a very generous display, I can say that I’m actually more tempted by the Ciccarese iPhone 6 concept than I have been of existing models. This Large Screen…
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