Bloomberg Media CEO Justin Smith: Expect Splashier Storytelling on Bloomberg TV
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Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate’s TV division and digital and print operations, including Bloomberg Businessweek.
His evaluation comes as parent company Bloomberg has seen a “softening” in the growth of its terminal sales worldwide. Bloomberg TV is reportedly losing roughly $100 million annually, with Businessweek draining close to $30 million. (Bloomberg was also expecting record revenues in 2013, according to Fortune magazine.)
Amid these losses, Bloomberg poached Mr. Smith from Atlantic Media last July (his first day was Sept. 18). At Atlantic Media, publisher of the more than 150-year-old Atlantic magazine, he helped swiftly reshape the company into a formidable player in the digital space.
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