Le photographe argentin Manuel Archain met en scène des personnes rétrécies dans des situations du quotidien mais de manière originale. Ainsi, une femme dort dans une assiette, des personnes vont à la piscine dans un récipient chaud et un homme lit en se tenant debout sur son livre.
The packaged food industry today issued a tame public response to the federal government’s proposal to overhaul nutritional labeling. But the changes could prove costly for marketers, potentially leading to reformulations and new packaging formats, industry experts and lawyers say.
The proposal, outlined today by the U.S. Food and Drug Administration, represents the biggest change to the Nutrition Facts label since it was created in 1993. The uniform black-and-white label, which outlines calories and nutritional content, is affixed to nearly every food item sold at stores and is read by nearly two-thirds of all shoppers, according to the Food Marketing Institute.
No intervalo do Oscar, no próximo domingo, a Pepsi vai apresentar suas mini-latas com um comercial que faz referência a diversas frases famosas do cinema.
Um assistente de produção precisa entregar o refrigerante para o ator Cuba Gooding Jr – não que ele mereça, considerando o tanto de filmes ruins que anda fazendo – e percorre um estúdio em que todo o elenco só se comunica através de sentenças clássicas de Hollywood.
A campanha assina com “Little Can. Epic Satisfaction.”, e a estratégia da Pepsi é apelar para o emocional, e não para a contagem de calorias, que é o comum para esse tipo de produto miniatura.
Criação da Mekanism.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Detroit-based, family-owned and operated apparel company Carhartt collaborated with former agency creatives to create an in-house online video examining what makes Michigan unique.
Entitled “Hands in the Mitten” the 4:27 video asks “What Makes Michigan?” and whether Michigan came pure or was built that way, investigating Michigan landmarks and interviewing natives before arriving at the answer. The video’s tone and message are reminiscent of McCann’s award-winning “Pure Michigan” campaign, but stretched out over several minutes. It does a lot to hammer home Carhartt’s status as a local company, in a state that takes a lot of pride in itself and keeping business within the state. “Hands in the Mitten” is well done, offering a look at many different parts of the state, even if its run time could have been cut a little bit. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Détourner des œuvres et peintures classiques pour s’amuser à leur apposer des codes actuels tels que divers éléments de Photoshop, c’est l’initiative de l’artiste Nicholas Mottla Jacobsen. Des séries appelées « Save as a dream, Save as a love » ou « Pixelisation » à découvrir dans la suite, jouant sur la réinterprétation d’œuvres.
Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of “Kraš” and the English word “crush” in the campaign headline: “I have a Kraš on you”.
The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange ‘love’ messages with their Facebook friends. We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users’ personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall.
Advertising Agency: Drap, Zagreb, Croatia
Creative Director: Davor Runje
Art Director: Ana Petak
Copywriters: Ivan Durgutovski, Aleksa Tatalovi?
Illustrator: Ivan Durgutovski
Video production: Leptir.tv
Published: February 2014
Advertising Agency: Y&R, Johannesburg, South Africa
Creative Directors: Graham Lang, Bibi Lotter, Rui Alves
Art Directors: Grant Seller, Bernadette Da Silva, Jac Sun
Copywriter: Andrew Moore
Photographer: Des Ellis
Advertising Agency: Y&R, Johannesburg, South Africa
Creative Directors: Graham Lang, Bibi Lotter, Rui Alves
Art Directors: Grant Seller, Bernadette Da Silva, Jac Sun
Copywriter: Andrew Moore
Photographer: Des Ellis
Advertising Agency: Y&R, Johannesburg, South Africa
Creative Directors: Graham Lang, Bibi Lotter, Rui Alves
Art Directors: Grant Seller, Bernadette Da Silva, Jac Sun
Copywriter: Andrew Moore
Photographer: Des Ellis
Advertising Agency: Y&R, Johannesburg, South Africa
Creative Directors: Graham Lang, Bibi Lotter, Rui Alves
Art Directors: Grant Seller, Bernadette Da Silva, Jac Sun
Copywriter: Andrew Moore
Photographer: Des Ellis
KCHUNG, a fledgling low-wattage radio station and art collective in Los Angeles, has a reach far beyond the range of its broadcast signal.
     |
In 1953, we invented transcontinental service. Today, we reinvent it.
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: R. Vann Graves
Associate Creative Director / Copywriter: Cameron Fleming
Associate Creative Director / Art Director: Alex Yoo
Agency Executive Producer: Andrea Kaye
Photographer: Patrick Demarchelier
In 1953, we invented transcontinental service. Today, we reinvent it.
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: R. Vann Graves
Associate Creative Director / Copywriter: Cameron Fleming
Associate Creative Director / Art Director: Alex Yoo
Agency Executive Producer: Andrea Kaye
Photographer: Patrick Demarchelier
I should note here that I’m a former glossy editor — I’ve worked at New York magazine, O: The Oprah Magazine, Seventeen, etc. — so I’ve been complicit in the reality-distortion field of magazine photography.
In fact, back in 2007, I came to the defense of Redbook (a magazine that, for the record, I never worked for). At the time Redbook was under attack by Jezebel for Photoshopping a cover image of country star Faith Hill.
Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and Alshon Jeffery.
The somewhat silly setup has them imagining themselves as action stars in the movie, but the surprise is that they actually might have been amazing in it. I would watch a movie staring these dudes over 3 Days to Kill anyday.
The stunts were choreographed by Action Factory and led by Eric Linden to mimic actual football plays. In order to capture it all, agency Portal A mounted a Steadicam on a Segway, but even at full speed they couldn't keep up with the athletes, so they had to force them to slow down.
At the end of the spot, you can also glimpse SportsCenter's Stan Verrett, who interrupts their dream with a fatty, fatty pizza and sack of takeout that these guys probably never would allow themselves to eat.
In a charming aside, director Kai Hasson tells us that between takes the players amused themselves by playing Madden 2014 … as themselves.
CREDITS
Client: Relativity Sports
Agency: Portal A
Director: Kai Hasson
Executive Producers: Adam Alcabes, Nate Houghteling, Zach Blume
Director of Photography: Alex Jacobs
Senior Producer: Finley Wise
Producer: David Johnson
Stunt Coordinator: Eric Linden
First Assistant Director: Jeff Sabin-Matsumoto
Second Unit Director: Jonny Zeller
Editor: Sari Tracht
Assistant Editor: Jake Keller
Production Designer: Mike Mestes
Visual Effects: Cinesaurus
Photographer: Greg Balkin
| |
Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Art Directors: Luc Du Sault, Andrée-Anne Hallé
Copywriters: Andrée-Anne Hallé, Nicolas Boisvert
Planner: Catherine Darius
Account: Alexandra Laverdière, Isabelle Miville
Director: François Lallier
Production House: Nova Film
Producer: Dominik Beaulieu
Agency Producer: Isabelle Fonta
Sound Design: Boogie Studio
Published: June 2013
Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Art Directors: Luc Du Sault, Andrée-Anne Hallé
Copywriters: Andrée-Anne Hallé, Nicolas Boisvert
Planner: Catherine Darius
Account: Alexandra Laverdière, Isabelle Miville
Director: François Lallier
Production House: Nova Film
Producer: Dominik Beaulieu
Agency Producer: Isabelle Fonta
Sound Design: Boogie Studio
Published: June 2013
The Barbarian Group is handling “branding and identity work, design and development of the website and ongoing social media efforts” for “Project Hello World” an initiative by Projects For All “that provides internet access and digital education to underprivileged African communities” via solar-powered computer stations.
You can view some inspiring video footage of Project Hello World’s rollout in Suleja, Niger State above. The first of the project’s stations is expected to reach over 2,000 people. Children of Suleja are thrilled with the new technology and “can regularly be found playing the Hub’s pre-programed math and science games.”
Project Hello World was developed as an innovative approach to combat the over 134 million children in Sub-Saharan Africa who have never attended shcool, allowing access to technology and education to those who would otherwise never have it. “Our aim is to empower at both the individual and community level,” explains founder & CEO of Projects For All, Katrin Macmillan. “The hubs link children with e-mentors in London via Skype, provide teachers with digital support, and create sustainable programs that arm adults with new skill sets and enable community self-sufficiency.”
Project Hello World will continue expanding, adding hubs across Africa as it attempts to fulfill its mission of “reaching more than 2 million people over the next 5 years.” We wish them the best of luck in their admirable endeavor. You can learn more about the project here, and why not check out some of Projects For All’s other amazing projects on their website as well?
New Career Opportunities Daily: The best jobs in media.
While we always seem to hear how b-to-b companies are following in the footsteps of b-to-c companies and this “consumerization of the enterprise” notion, B-to-C companies are missing a key opportunity by not having custom landing pages with friendly URLs.
For consumer companies spending millions on TV commercials, you would think they’d want a way to monetize their ad spend. Displaying a simple custom URL at the end of a commercial is a smart marketing tactic that helps generate inbound traffic to a brand’s web properties where they can convert that viewer into a customer or deepen the loyalty with an existing customer through exclusive offers, demos, free trials, event registration, contest and newsletter forms.
We took a look at the commercials that aired during the Super Bowl and only two companies/commercials (of at least 56 different commercials) created friendly URLs with custom landing pages: Radio Shack and Chevy. And while nearly every sponsoring company displayed a custom hashtag in its commercial to spur conversation and chatter, they regrettably forgot to include a custom URL in their ads.
Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
Executive Creative Director: Jon Flannery
Associate Creative Directors: Josh Hurley, Andy Kohman
Executive Producer: Chris Bing
Broadcast Producer: Jeff Piper
Group Senior Business Manager: Lisa Stevens
Senior Print Producer: Kim Nosalik
Print Production / Design Manager: Walter Knoll
Print Retoucher: Karyn Bieneman
Print Quality Control Manager: Justin O’Brien
Print Traffic Manager: Lauren Gavel
Group Management Director: Jennifer Rowland
Management Director: Kristen Beaudoin
Account Director: Erin Skly
Account Executive: Megan O’Malley
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
