IPC Media’s Style at Home is continuing to buck a modest decline in the home interests sector, posting another double-digit year-on-year circulation increase.
Le photographe américain Octavio Aburto a passé des années à photographier les profondeurs de l’océan. Avec son ami David Castro, ils sont tombés un jour sur des milliers de poissons lors d’une plongée dans la mer du parc national Cabo Pulmo au Mexique. L’occasion de faire une belle série de photos avec des poissons qui ont la forme d’une tornade.
(TrendHunter.com) The photo series by photographer Iain McKell called ‘Book The New Gypsies’ captures modern day travelling nomads. Iain McKell joined a nomadic craftsmen for ten years on the road and was…
Performance artist Maria Luisa Portuondo Vila has been putting "Missing Love" posters in subway stations all over New York City, trying to find some guy in a top hat.
Apparently it was love at first sight when she saw him on the subway back in November, and rather than go to Craigslist Missed Connections like every other heartbroken human being, she created 300 posters that vaguely describe their fleeting moment.
Since pretty much every public occurrence of note in New York is a marketing stunt, people figured these were fake. Vila even describes the effort as an "art action," but when contacted by Gothamist, she insisted she's being genuine.
If that's true, how hard could it be to find someone walking around in a top hat in 2014? Oh wait, he was headed to Brooklyn. Probably pretty hard, then.
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Kiss Yahoo’s traditional display advertising business good-bye.
Yahoo’s revenue from display advertising has declined for five consecutive quarters. Making things worse, the company’s newish, so-called native Stream Ads appear to be cannibalizing sales of the more lucrative premium ads. But that’s kind of the point, to hear Yahoo’s head of the Americas Ned Brody tell it.
“I have a problem as a brand, which is everybody thinks they know Yahoo,” he said. “They think they know it because they used it in 1998. When you go and look at Yahoo.com/food, it doesn’t look a lot like 1998. When you see Stream Ads, it doesn’t look like 1998.”
(TrendHunter.com) Artist Joe Butcher spent his train commute drawing cartoon faces on sticky notes and taking pictures of them held up against his fellow commuters.
Among the designs includes one black-clad rider…
So it’s February. It may seem like June is a long way off but it will be here before you know it. What’s special about June? Cannes Lions, of course! Are you ready? Flight booked? Accommodations all set? Event planned? Event location secured?
Wait, what? You don’t know where you’re going to host your entourage and your events? What, are you new? OK, sorry, We don’t mean to be mean. We’re actually here to help.
AES Events Groups manages a place called Villa Oxygen which is just off La Croisette. It’s got 6 bedrooms, 5 bathrooms, a kitchen, giant TVs, ocean views, jacuzzis, a garden house, a pool, wireless, an elegant terrace, a bar and everything else you’d need for a week of luxury in Cannes.
Yes, we are helping promote the place. Why? Because the venue’s management is giving us a free place (studio or one bedroom) to stay during Cannes Lions. But guess what. We can’t go this year so…we’re going to give that away to one lucky reader. Stay tuned for more details on that.
But in the meantime, if you need a nice place for a week for you, your friend, your company or your clients, check out Villa Oxygen.
In Cadillac's latest commercial from ad agency Rogue, airing during the Olympics, we take a tour of the souped-up American dream while our host (played by Neal McDonough) waxes poetic about the virtues of working hard and owning stuff—and manages to throw a few digs at other countries for living more leisurely lifestyles and being less industrious.
"Other countries, they work. They stroll home. They stop by the cafe. They take August off. Off. Why aren't you like that? Why aren't we like that? Because we're crazy-driven, hard-working believers, that's why."
He concludes: "As for all the stuff, that's the upside of only taking two weeks off in August. N'est-ce pas?"
Outside of this guy being painfully annoying, here's a question: Does taking two fewer weeks of vacation guarantee upper-middle-class wealth? I bristle when I think about how many people toil all over the world—here and abroad—and don't enjoy the same opportunities as, you know, this guy.
It's also a curious choice for the Olympics, which is supposed to be a celebration of different countries and cultures—not a repudiation of them. I certainly take no issue with owning things, and I think we should be lauding hard work, big dreams and supporting one's family, but even if this ad is meant to be tongue-in-cheek, it's still obnoxious and poorly timed.
Unless it's completely awesome—which is the other view espoused by some YouTube commenters. In fact, the debate over there is pretty black and white. Point: "How insensitive, egocentric, and repulsive.?" Counterpoint: "Hey butthurt foreigners in the comments: instead of crying, take notes. This is why our country is the greatest in the world and yours isn't.?"
I personally think the spot is visually lovely but could be seriously improved if they cut out the speaking parts and had the Space Jam theme song playing instead.
Credits below.
CREDITS
Client: Cadillac
Agency: Rogue
Chief Creative Officer: Lance Jensen
Executive Creative Director: David Banta
Group Creative Director: Kevin Daley
Copywriters: Lance Jensen, David Banta
Art Director: Kevin Daley
Agency Producer: Paul Shannon (Executive Producer)
Account Team: Clifford Stevens, Megan Wiggin, Emily Shahady, Kalyn Barnum
Director of Project Management: Paul Pantzer
Project Manager: Christy Costello
Assistant Agency Producer: Tim Mollen
Production Company: Interrogate
Executive Producer: Jeff Miller
Producer: George Meeker
Director: Brennan Stasiewicz
Cinematographer: Max Malkin
Line Producer: Dave Bernstein
Editing House: Bug Editorial
Editor: Andre Betz
Licensed Music: "You're Gonna Miss Your Candyman"
Music Performed by: Terry Callier
Sound Engineer: Mike Secher
Visual Effects Company: Brickyard VFX
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(TrendHunter.com) With Valentine’s Day just around the corner, make sure you get all your sweet and creative Valentine’s Day cards for friends and loved ones from Paperless Post.
Creating the cheekiest and…
A big player like the one Comcast and Time Warner intend to create in the United States would probably meet antitrust obstacles on the Continent.
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Dans sa série « Cosmic Surgery », la photographe anglaise Alma Haser crée de nouvelles dimensions cosmiques aux visages de ses modèles. La retouche qu’elle fait donne un effet 3D et une construction d’origami kaléidoscopique, soutenant qu’un être possède plusieurs faces dans lesquelles on peut se perdre.
Returning from fame and fortune, “Dumb Ways to Die,” created by McCann Melbourne, is back with a bittersweet Valentine’s Day message. In a video entitled “Dumb Ways to Valentine,” blue guy, who sold his kidney’s on the internet, has fallen for yellow girl and really, really wants her to know.
With seemingly easy access to his innards, blue guy reaches inside himself and presents his Valentine with his heart. And then he dies. Kind of dumb, right? Yea, that’s the whole point.
Doubtful it will reach the 71 million views of the original but it’s quite fun all the same.
A campanha “Dumb Ways to Die”, em questão de meses, fez história com seus 71 milhões de views no YouTube, uma infinidade de paródias, e toneladas de prêmios.
Mesmo assim – e ainda bem – a McCann Melbourne resiste a trazer seus personagens de volta. Exceção feita para marcar o Valentine’s Day, com um simpático filme estrelado pela bolha azul que vendeu seus rins pela internet, e que agora deseja demonstrar amor. A assinatura diz “Be safe around Valentine’s Day. And trains.”
Essa é apenas a segunda vez que, oficialmente, a campanha lança novo material. A primeira foi para o festival de cinema de Melbourne, com esse aviso de não utilizar celular durante as sessões.
Post originalmente publicado no Brainstorm #9
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Mulberry has released an intriguing 24-second film ahead of its show at London Fashion Week, showing model Cara Delevingne, a train station, a taxi and not much else.
Virgin Holidays is sending customers an email that wolf whistles when opened as part of a tactical direct mail campaign around Valentine’s Day.
Lembra do Movies vs. Life? Agora o canal francês Golden Moustache lançou a sequência do sucesso original. Strikes back. The return of… Reloaded. Revenge. Apocalypse. Parte 2.
O vídeo faz piada com diversos clichês do cinema, mostrando a diferença das situações nos filmes e na vida real.
Não esqueça de acionar as legendas. Em inglês.
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Dá série “elementos relacionados que estavam por aí e ninguém percebeu antes”, o norueguês Anders Breinholt capturou o exato momento em que os atletas de ski foram atacados pelos AT-AT Walkers de “Star Wars” durante as Olimpíadas de Inverno em Sochi.
Um dia trágico para a Aliança Rebelde.
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Revenue at Publicis Groupe increased 5.2% to $9.5 billion in 2013, boosted by a 13.9% rise in digital revenue for the year, the agency holding company said in Paris on Thursday. Organic revenue growth totaled 2.6% in 2013, the company said.
Net income increased 11.5% to $1 billion, or 792 million euros, beating the 763.8 million-euro estimate by analysts in a Bloomberg survey.
Those figures exclude the costs of the company’s planned merger with New York-based Omnicom, which will form a new global agency colossus when it is completed later this year. Publicis Chairman-CEO Maurice Levy took the occasion of the latest earnings release to assert his own group’s superiority in digital media and on the balance sheet while conceding Omnicom’s creative dominance.
Après sa série Landscapes, le photographe américain Alex Fradkin, qui a commencé en tant qu’architecte, continue de s’intéresser dans ses séries à l’architecture de plusieurs villes comme New York ou Cuba. De murs délabrés à des bâtiments futuristes urbains, un panorama de son talent est disponible dans la suite.
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