Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi

An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.

Diageo reviews direct and e-CRM account

Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.

Cibertec: An Apple


Film
Cibertec

Advertising Agency:Young & Rubicam, Lima, Peru
Executive Creative Director:Flavio Pantigoso
Creative Director:Christian Sanchez
Art Director:Flavio Pantigoso, Carlos Tapia, Charlie Valderrama
Copywriter:Jorge Soto
Agency Producer:Daniel De Leon, Patricia De La Cuba
Production:Cine70
Director:Ricardo Maldonado
Account Director:Carla Wilson
Account Executive:Pamela Bedoya
General Producer:Paola Pastrana
Assistant Producer:Rodrigo Espinel
Animation:Tosta
Director Of Animation:Jaime Alvarez-Sobreviela
Executive Producer:Leoni Lizarzaburu, Jessica Pajares Joo
3D Art and Animation:Mr Kat
Post Production:Emilio Naka, Chris Orendo, Joel Bravo
Color:Alvaro Talavera
Music:Kazoo

Robertkupisz.com Q??: Lust for Q??


Print
ROBERTKUPISZ.COM

LUST FOR QΠ? (Kupisz) Print campaign for fashion brand of Polish designer, Robert Kupisz. The idea: these clothes are so attractive and so desirable, that many people could forget themselves and eventually try to even steal them.

Advertising Agency:Lowe, Warsaw, Poland
Creative Director:Kinga Grzelewska, Marcin Nowak
Art Director:Bart Bialy
Copywriter:Agata Rychlik
Photographer:?ukasz Zi?tek, SHOOTME
Production Company:shootme.Pl
Post Production:Pawe? Modej
Account Executive:Jacek Grzelewski
Print Producer:Anna Jagielska
Dtp:Bogus?aw Olszewski

Orange: The Flower


Film
Orange

Advertising Agency:Marcel, Paris, France
Chief Creative Officer:Anne De Maupeou
Executive Creative Director:Steve o’leary
Copywriter:Antonin Jacquot
Art Director:Souen Le Van
Producer:Cecile Alvarez
Director:Scott Benson
Executive Producer:James Hagger
Client Team Director:Florence Njamfa, Jacek Luczak, Charlotte Bowrey, Karim Mbengue, Patricia Gauroy, Sekou Bah
Planner:Holly Chenu
Agency Producer:Pierre Marcus (Prodigious), Benjamin Besnainou (Prodigious)
Account team:Stephane Pellegrini, Celine Fraquelli, Samira Maarouf
Music & Sound Production:Chris Canavaggio, Sean Henry
Account Manager:Cecile Lejeune
Other Credits:Sound Mix: Chris Canavaggio and Sean Henry Production Assistant: Charles-Philippe Bowles

Valentine’s Day ad round up

Sainsbury’s, Tesco and Waitrose join Carphone Warehouse and Coppafeel, the breast cancer charity, with tactical ads positioned in today’s newspapers.

Tesco ‘urgently investigating’ hacking of customer data

More than 2,000 Tesco.com customer accounts have been hacked and their details posted online in order to steal store vouchers, according to the BBC.

Aging Parent Photography – Still Here by Lydia Goldblatt Movingly Captures the Act of Getting Older (GALLERY)

(TrendHunter.com) It is easy to optimistically focus on the future, never dwelling on the passage of time as the slow death sentence that it actually is; Still Here by Lydia Goldblatt, a photographer based in London,…

Signs that women’s glossies are losing their shine

The women’s glossy magazine sector experienced a tough six months in the second half of 2013, with falls across the board led by Hearst Magazine’s Company tumbling by almost a third (31.8%).

Multiplayer Flying Bird Games – FlapMMO Makes the Flappy Bird Game Fun by Playing with Others (GALLERY)

(TrendHunter.com) Part of what made the Flappy Bird game so popular is that nobody wanted to suffer through the agony of the hard-to-play game alone. Now, among the many spoofs of the original is FlapMMO, an online…

Sports Briefing: Mets Name Radio Team

Howie Rose and Josh Lewin will return as the Mets’ radio team as the games shift to WOR-AM from WFAN-AM and FM.

    

Puppy-Injected Selfies – This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram (GALLERY)

(TrendHunter.com) Animal rescue and advocacy group Dallas Pets Alive! created a hilarious way to match people with the perfect pet for them.

Dallas Pets Alive! worked with the Dieste agency to create the “…

Indian Publisher Withdraws Book, Stoking Fears of Nationalist Pressure

A retired headmaster’s campaign has led Penguin Books India to agree to destroy copies of a book deemed offensive to Hindus, prompting fears that an ideological shift is underway.

    

Cosmetic Facial Resurrections – A Makeup Transformation Reveals an Incredible Talent (GALLERY)

(TrendHunter.com) Makeup can do some pretty incredible things and when faced with a makeup transformation challenge, it shouldn’t be taken lightly. The unknown artist uses makeup to slowly decay her face, die…

DealBook: Comcast Deal Seeks to Unite 2 Cable Giants

Comcast will announce a deal to acquire Time Warner Cable in an all-stock deal that will unite the first- and second-largest cable television operators in the country, according to people briefed on the matter.

    



Kellogg’s Krave: Hot date

Advertising Agency: Leo Burnett, USA
Production Company: Nathan Love
Executive Producer: James Braddock
Head of Production: Derrick Huang
Creative Directors: Joe Burrascano, Anca Risca
Director: Joe Burrascano
Designs and Concept Art: Sigmund Lambrento
Lead Technical Director: Eric Cunha
Animation: Eric Cunha, Niles Lishness
Modeling and Texturing: Triston Huang, Marcela Saenko, Seung Sung
Lighting and Rendering: Triston Huang, Marcela Saenko
Compositing: Triston Huang
2D FX: Kristjan Zaklynsky
2D Text Animation: Tristram Waples

GE to Sponsor In-Show Kid Invention Segments on Fallon’s ‘Tonight’


General Electric will be an early sponsor of “The Tonight Show” when Jimmy Fallon takes the reins next week.

The business-to-business marketer will sponsor a segment involving Mr. Fallon and a group of children showcasing inventions, with the first installment on Feb. 19. Two more in-show segments will air in the coming year.

The partnership will also include a branded section on “The Tonight Show” website and digital content tied to each segment.

Continue reading at AdAge.com

Advertising: Putting the Romance in Cold Medicine and Fabric Softener

Brands both expected and unexpected are advertising for Valentine’s Day, using a variety of promotions both online and in person.

    



Pandora Suit May Upend Century-Old Royalty Plan

Pandora is squaring off against Ascap in a closely watched trial over royalty payments determined by a system developed long before digital streams and smartphone apps.

    



Budweiser: Red Zeppelin


Media
Budweiser

Introducing the World’s Biggest Goal Light, The Budweiser Red Zeppelin. 70 feet of hockey pride just in time for the biggest goals. The Budweiser Red Zeppelin will be shining bright over Canadian cities in a few short days. But first, it had to be made. Watch its journey from installing 3500 feet of LEDs, to shaping and painting the airship itself. It is the only way Budweiser feels we should celebrate the biggest goals in the world. Let the goals begin.

Budweiser is not an official sponsor of the Olympic Games, the 2014 Sochi Olympic Games, Hockey Canada or the Canadian Olympic Committee and this campaign is not licensed by, sponsored by, or otherwise associated with those parties.  Budweiser is not an official sponsor of the NHL™ or any other hockey league. This campaign is not licensed by, sponsored by, or otherwise associated with the National Hockey League™, any other hockey league, or any of their respective member teams.

Advertising Agency:Anomaly, Toronto, Canada