(TrendHunter.com) Few rooms in the home tend to be symmetrical, so why don’t more furnishings embody the unbalanced quality that the Hunting Lines Sofa does. This idiosyncratic chesterfield is so unlike the…
Winning YouTube is part art, science, web savvy, luck, and let’s be honest: deep pockets to buy advertising. Some agencies, like OMD and Wieden & Kennedy, make it look easy.
The media agency and creative shop headline YouTube’s list of the top agencies to have run ads on the Google-owned video service last year (full list below).
YouTube’s agency rankings are determined by how many times an agency’s video ads — only videos that have run as ads on YouTube are counted — made YouTube’s monthly ads leaderboard in 2013. That leaderboard evaluates the ads according to how many paid and non-paid views they received as well as how much of a video people watched.
(TrendHunter.com) The summer season is right around the corner and some of us can start thinking about camping, traveling, and sailing on some dynamically designed boats.
Even if you don’t have your sea legs…
If any unexpected flames of love start flickering in Paris for Valentine's Day today, the Cupid-shot lovesick fools will be ready. That's because the Flower Council of Holland (an industry group that helps florists build their businesses) has installed 1,500 cute little red boxes that are modeled after emergency boxes—but contain single red roses. "In case of love at first sight, break glass," the boxes say. It's a cute idea, and not as dangerous as it sounds. The "glass" is actually cellophane. Agency: Kingsday.
CREDITS
Agency: Kingsday, Amsterdam
Production Company: Chocolat Rouge Films Parijs
Client: Flower Council of Holland
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Here's some hot wood-on-wood action for Valentine's Day, courtesy of Ikea.
BBH Singapore created this Valentine's Day image, which was posted to the brand's local Facebook page and is being featured on posters in stores, according to Campaign Brief Asia.
Hat tip to Mashable, which reminds readers of the even saucier (though unofficial) Ikea stunt, Hot Malms.
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Japanese cosmetics and skincare giant Kao is reviewing its global creative business upon ending its decade-long relationship with KBS.
Joanne Davis Consulting and SCAN International are supporting the search, which is expected to conclude by May 2014, the company said in a statement.
The company is looking for an agency to support its John Frieda, Jergens, Biore and Curel brands.
Japanese cosmetics and skincare giant Kao is reviewing its global creative business upon ending its decade-long relationship with KBS.
Joanne Davis Consulting and SCAN International are supporting the search, which is expected to conclude by May 2014, the company said in a statement.
The company is looking for an agency to support its John Frieda, Jergens, Biore and Curel brands.
(TrendHunter.com) An art student is planning to lose his virginity during a live performance later this year. Clayton David Pettet is a 19-year-old from Central Saint Martins College of Arts and Design. He has…
Have you been waiting for someone to come up with a Jamaican Bobsled Team reggae song synced with the course in Sochi, fitting the exact shape of the racetrack with all its twists and turns?
Well wait no more, because Draftfcb New York and the Jamaica Tourist Board have done just that. According to Draftfcb, "If you press play at the exact moment the Jamaican Bobsled Team starts its run down the actual racetrack in Sochi on Sunday, you'll have your very own authentic soundtrack to one of the most anticipated moments of the Winter Olympics."
The song's got a catchy groove—"To the right! To the left! It's bobsled time!"—with an appealing animated promo clip that recalls old-school video-game graphics. ("Mon" appears just once in the lyrics, in case you were wondering.)
This marks Draftfcb's second recent tuneful foray, following the Kmart/Joe Boxer "Jingle Bells" spot from the agency's Chicago office. The reggae song's cute, but that ballsy yuletide classic set an extremely high bar for inspired musical silliness. Sorry, bobsledders, I'm afraid it's all downhill from there.
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L’artiste londonien Marcus Reed a imaginé ce superbe alphabet en utilisant la faune pour les faire épouser la forme des lettres. Chaque animal correspond ainsi à sa première lettre dans la langue de Shakespeare, proposant ainsi d’apprendre en s’amusant. un traitement graphique des plus réussis, qui ravira les petits comme les grands.
You have a weird, ineffable obsession with your cast-iron skillet. You carry it with you everywhere like a safety blanket. You believe like it could make you feel joy, but it does not, because something is missing.
Velveeta appeals to the kitchenware creeper segment with a new pair of spots from Wieden + Kennedy for the brand's Cheesy Skillets dinner kits. It's a new twist on the agency's oddball approach to the product, with some of the dramatic flavor of Old Spice still in the voiceover and epic positioning, "It's liquid gold," but sight gags balancing it out.
In some ways, it's the American cheese of advertising—comfort food that's pleasing at first but ultimately a little too processed to leave you feeling entirely good about having eaten it. If you can get past the slightly overdone copy, though, there's some pretty rich comedy in the dumb facial expressions of the actors.
You might even call it gold.
Credits below.
CREDITS
Client: Velveeta
Project: Velveeta Cheesy Skillets
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Karl Lieberman, Eric Baldwin
Digital Director: Pierre Wendling
Copywriters: Heather Ryder, Darcie Burrell
Art Director: Matthew Carroll
Interactive Producer: Ryan Adams
Event Producer: Victoria Semarjian
Account Team: Ken Smith, Rachel Parker, Danica Jones, Sarah Augustine
Media Director: Alex Dobson
Head of Broadcast: Ben Grylewicz
Broadcast: Shelley Eisner, Nicole Kaptur, Yamaris Leon
Art Production: Stacie Balzer, Eugenie Frerichs, Denise Hanggi, Rainier Goubault
Project Manager: Megan Nugent
Studio Manager: Anna Gatewood
Studio Artists: Leslie Warra, Thomas Bradley
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Business Affairs: Amber Lavender, Anna Beth Nagel, Pam Atkinson
Content Services: Zoe Hoetze, Anders Lund
Production Company: Smith & Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
Executive Assistant: Tori King
Line Producer: Justine Madero
Postproduction Company (Editorial): Spot Welders
Editor: Haines Hall
Producers: Carolina Wallace, Lisa English
Visual Effects: A52
Executive Producer: Megan Meloth
Producer: Meredith Cherniack
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Hearst Magazine UK’s Men’s Health had the highest circulation of any of the men’s magazines to publish the new combined print and digital circulation figure from the Audit Bureau of Circulations.
Para promover o projeto #ChuckHack no Google+, a Converse convocou os criativos do Studio Heiss e Jelly Kitchen, que criaram uma animação em stop-motion bem interessante. Como a ideia da iniciativa é inspirar o público a customizar seus tênis, o filme mostra o calçado como uma espécie de tela em branco, primeiro sendo completamente desconstruído para, depois, ganhar personalidade própria.
Ao som da banda The Frankenberries, vemos como as partes dos tênis interagem para criar uma nova identidade, mais de acordo com seu dono, lembrando que a criatividade de um indivíduo pode ser expressa nos lugares mais inesperados.
Post originalmente publicado no Brainstorm #9
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Ruud van Nistelrooy, the retired Dutch footballer and fourth-highest goal scorer in Champions League history, has come back to the world of football.
Unilever is celebrating the 200th anniversary of Colman’s with a £4.8m campaign that shows the role it plays in British family life.
Total revenue at Interpublic rose 2.4% to $7.1 billion in 2013, the agency holding company said Friday. Organic revenue grew 2.8%, the company said. Fourth quarter organic revenue grew faster, at a rate of 3.7%.
But net income for the year was $259.2 million, down 40.4% from $435.1 million in 2012. Net income for the fourth quarter fell to $193.1 million, down from $313.3 million in the prior year, amounting to a 38.3% drop.
Interpublic, which owns agency networks like McCann and DraftFCB along with media agencies such as Initiative, is the fourth largest agency holding company by revenue, following WPP, Publicis Groupe and Omnicom. But Publicis and Omnicom are planning to merge, creating a new No. 1 that will last a longer shadow over the rest of the field.
‘Candy Crush’ owner King has appointed Nicki Sheard as its vice-president of brand marketing.
Social video experts Be On review the latest viral video from Lego
Every year The Lighthouse Company undertakes a New World Talent survey, asking leaders across the advertising and communications sector how they are feeling about our industry and test observations and hypothesis we see emerging in our interview rooms each day. It always makes for fascinating reading.
À primeira vista, o título aí em cima é bem bizarro, mesmo. Como assim a marca de uísque J&B lançou uma edição limitada de garrafas tatuadas, se é que isso é possível? Mas é. São 25 garrafas que foram envolvidas em uma espécie de pele feita de látex, que depois foi tatuada por SM Bousille, do estúdio francês Le Sphinx.
Cada garrafa levou cerca de 20 horas para ser concluída, e foi vendida a 150 euros. O desenho aplicado pelo tatuador foi o mesmo, mas o trabalho maior foi conseguir encontrar um material capaz de acompanhar a forma da garrafa e ser resistente o suficiente para aguentar as agulhadas. De qualquer maneira, deve ter sido um dos trabalhos mais limpos do Bousille, já que nenhuma gota de sangue foi derramada.
O projeto foi criado pelo estúdio Button Button, como forma de celebrar a história da marca, lançada em meados do século 18 pelo comerciante Justerini & Brooks, em uma época em que, segundo o estúdio, as tatuagens estavam se tornando mais populares entre os marinheiros do Reino Unido. O resultado é surpreendente.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
