The vast majority of UK social media buzz surrounding Sochi 2014 Winter Olympics sponsors Coca-Cola, Visa and McDonald’s has been critical of their failure to address LGBT issues, according to research by We Are Social.
Sainsbury’s is adding calorie-content information to its wine labelling to help consumers make informed health choices, in response to research that found that the vast majority (85%) of people did not know how many calories were in a glass of wine.
Os retratos de Salvador Dalí são tão conhecidos e expressivos quanto suas artes. Olhos arregalados acompanhados do pontudo bigode em uma expressão maníaca, quase que hipnótica.
Esse seu visual notável e teatral foi justamente a base para a criação de um aplicativo de suporte ao Dalí Museum e sua nova exposição, com trabalhos de Andy Warhol, “Warhol: Art. Fame. Mortality“.
O aplicativo, The Dalí Museum Staring Contest, é exatamente o que parece ser: uma simples competição de encarar Dalí e ver quem fica mais tempo sem piscar. Para isso, através do app, é preciso olhar fixamente para os olhos do artista, em sua figura que aparece na tela, e tentar não piscar. A pegadinha: Dalí sempre vence! Outra coisa interessante é que ele continua olhando para o usuário apenas se este manter seu olhar.
Mecânica simples e até mesmo boba, o ar de brincadeira e visual vintage acabam expressando de forma inusitada as personas e obsessões de Dalí e Warhol.
“A obsessão de Dalí e Warhol com celebridades foi a motivação por trás do Staring App.” – Hank Hine, diretor executivo do museu, no site do projeto
Por trás do app está a obsessão tanto de Dalí quanto de Warhol com o mundo das celebridades. De fato, a interação nos coloca face a face com personalidades e estrelas do mundo da arte, e estas olham diretamente para nós, com ego imenso e olhar fixo sempre vitorioso.
Da mesma forma que não era possível tirar os olhos destas duas maiores figuras artísticas e de ideias disruptivas do século 20, o aplicativo, mesmo que simples, faz um bom trabalho ao gerar conhecimento sobre a exposição atual do museu e também ao levar o tema para o bolso de cada amante da arte: um simples aparelho que conecta olho no olho e prende sua atenção por quanto tempo for possível.
Staring App está disponível para iOS de graça.
Post originalmente publicado no Brainstorm #9
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Radioville has won the Ariel Award for January for an ad it created on behalf of the Radio Advertising Bureau.
ITV’s whodunit ‘Broadchurch’ and the BBC Two crime dramas ‘Top of the Lake’ and ‘The Fall’, lead the nominations for the 40th annual Broadcasting Press Guild Awards with four nominations each.
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Four agencies have made the shortlist for the £300 million pan-European BGL Group media review. The company, which operates Compare-themarket.com, has invited MEC, Mindshare, OMD and the incumbent, ZenithOptimedia, to the next stage of the AAR-run process.
According to an email read at trial, the former British prime minister told a major figure in the scandal, Rebekah Brooks, to “keep strong,” and offered to act as an “unofficial adviser.”
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DFS has kicked off a search for an agency to handle a brand strategy brief.
Adam & Eve/DDB has installed a new management team as the founders step back from the day-to-day running of the agency.
The Labour Party has moved to reassure the advertising community that it is open to consultation with the industry, following provocative comments from the Shadow Culture Minister Helen Goodman last month.
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