Advertising Agency: DDB, Chicago, USA
Creative Director: Mark Gross
Art Director: Alex Zamiar
Copywriter: Jonathan Richman
Illustrator: Mick Marston
Designer: Cody Petruk
Advertising Agency: DDB, Chicago, USA
Creative Director: Mark Gross
Art Director: Alex Zamiar
Copywriter: Jonathan Richman
Illustrator: Mick Marston
Designer: Cody Petruk
Em mais um comercial com (bom) humor auto-depreciativo neste Super Bowl, a Mercedes-Bens faz piada com o seu Smart, na versão elétrica. Mostra o carro tentando subir “montanhas” e ultrapassar terrenos comuns em filmes de modelos off-road.
Finaliza dizendo que imaginar um carro elétrico nesses locais, é tão ridículo quanto ter uma SUV na cidade.
Post originalmente publicado no Brainstorm #9
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A few members of the show’s cast appeared in a truncated version of an episode of Jerry Seinfeld’s web series, “Comedians in Cars Getting Coffee.”
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Rather than blame his dismissal on El Mundo’s financial losses, Pedro J. Ramírez accused Spain’s government of engineering retribution for reports on a series of corruption cases.
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Em seu segundo comercial para o Super Bowl (esse foi o primeiro) a Coca-Cola demonstrou patriotismo – como tantas outras marcas fazem – mas não do jeito que estamos acostumados.
O filme diz que os Estados Unidos é belo, assinando com a hashtag #AmericaIsBeautiful, mas por causa das pessoas que o fazem assim. São cenas com famílias de diversas etnias, e a música cantada em idiomas como espanhol, árabe, hindu, francês, mandarim, hebraico e tagalo.
A criação é da Wieden & Kennedy. Confira abaixo o making of:
Post originalmente publicado no Brainstorm #9
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Not only could competitors in China cut into its potential market share there, but Imax has charged in several courts that the Chinese system relies on technology that was blatantly stolen from its offices in Canada.
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Com humor auto-depreciativo, a RadioShack anuncia a renovação de suas filiais. Um atendente desliga o telefone, e avisa o colega ao lado: “Os anos 80 ligaram, querem sua loja de volta”.
Em seguida, dezenas de personagens da época invadem o local e levam tudo. No fim, o comercial apresenta a RadiShack modernizada.
Post originalmente publicado no Brainstorm #9
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Em um de seus comerciais no Super Bowl, a Chevrolet promove uma ação social – enquanto exibe seu Silverado em belas paisagens, é claro.
A marca celebra o World Cancer Day, que acontece no dia 4 de fevereiro, através da campanha Purple Roads. Prometem doar 1 dólar para a American Cancer Society para cada pessoa que deixar roxa sua foto de perfil no Facebook e Twitter.
Traz como trilha a música do “Don’t Leave”, de Ane Brun.
Post originalmente publicado no Brainstorm #9
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A Chrysler – agora completamente controlada pela Fiat – surpreendeu ao utilizar um de seus espaços de mídia no Super Bowl para anunciar o modelo Ghibli da Maserati.
O comercial, aliás, aborda isso. De esperar o momento certo para atacar, trazendo narração da atriz-mirim Quvenzhané Wallis.
Tanto a presença dela como o próprio discurso, torna impossível não lembrar do excelente filme “Indomável Sonhadora” (Beasts of the Southern Wild), o que torna tudo bem bizarro. A história de Hushpuppy nada combina com carros de luxo.
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Really? Did you see it? You thought it was an ad for the next Transformers movie, right? Come on. Admit it. But no. It was ninety seconds of bombastic puffery with three seconds of sell. But, hey, Maserati is a lifestyle brand so it’s all good.
(TrendHunter.com) Bombshell blonde Aline Weber stars in this dramatic Vogue Thailand February 2014 editorial. What’s so great about this particular fashion series is that it plays around with color and style,…
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Inlingua Language School
Advertising School:Miami Ad School, Hamburg, Germany
Creative Director:Sascha Hanke
Art Directors:Nathalie Brogli, Nicole Schurz
Copywriter:Silvia Nardella
Mentor:Niklas Frings-Rupp
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Mercedes-Benz
Headline campaign for the new traffic sign-assistance system of Mercedes-Benz.
Advertising School:Miami Ad School, Hamburg, Germany
Creative Director:Salvatore Russomanno
Art Directors:Nathalie Brogli, Nicole Schurz, Carine Howayek
Mentor:Niklas Frings-Rupp
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Top Destinos
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Luiz Sanches
Creative Director:Marcos Medeiros, Andre Kassu, Bruno Prosperi, Renato Simoes
Art Director:Caio Tezoto
Illustrator:6b Estudio
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Mail&Guardian
Advertising Agency:TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director:Matthew Brink, Adam Livesey
Creative Director:Justin Wright
Art Director:Thereza Norton
Copywriter:Natalie Rose
Agency Producer:Sharon Cvetkovski
Retoucher:Rob Frew
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Nova Frota
Advertising Agency:Verbal Communication, Curitiba, Brazil
Creative Director:Cláudio Erwin “Ceará”
Creatives:Rodrigo Lira, Leandro Bonfim
Art Director:Rodrigo Lira
Copywriter:Leandro Bonfim
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DuPont
Advertising Agency:Bold Ogilvy, Athens, Greece
Executive Creative Director:Yannis Sideris
Creative Director:Andreas Panagakis
Art Director:Angelos Petrakis
Copywriter:Constantinos Melitas
Account Director:Matina Trigidou
Account Manager:Tiny Madouvalou
Photography:Vassilis Michail
3d Production:Alex Dalidis
Post Production:Tereza Ferentinou
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LG
Advertising Agency:Yehoshua/Tbwa, Tel Aviv, Israel
Creative Director:Amit Stoler, Tomer Polishuk
Art Director:Yiftach Ambar
Copywriter:Lior Cohen
Account Supervisor:Shahar Ben Naim
Account Manager:Nitzan Cymmerman
Producer:Anat Harrari
Photographer:Yoram Ashaim
Photoshop:Asaf Masud
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Sported
Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported’s work, we wanted to demonstrate the transformative power that sport has on these at-risk kids.
Advertising Agency:Mccann-Erickson, London, United Kingdom
Chief Creative Officer:Lolly Thomson, Rob Doubal
Creative Director:Jamie Mietz, Sanjiv Mistry
Head Of Art:Gary Todd
Art Director:Jamie Mietz, Michael Thomason, Carl Rapp
Copywriter:Sanjiv Mistry, Chloe Grindle
Project Manager:Jo Howes
Photographer:Joe Lang, Charlotte Wright
Planner:Johnny Kanagasooriam
Account Management:Saminder Khaneka, Sam Lewis, Nikki Soin, Russell Perry
Retoucher:Rob Mcdonald, Dave Callow
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
