Renault-Nissan hires DigitasLBi for digital

The Renault-Nissan Alliance has appointed DigitasLBi to overhaul its consumer-facing digital properties for all of its car marques.

United Nations seeks shop to create sanitation campaign

The United Nations Millennium Campaign is looking for an agency to create ads that spur people and governments to help improve sanitation in the poorest parts of the world.

NS&I invites Govt roster agencies to pitch for creative brief

National Savings & Investments has approached shops on the Crown Commercial Service roster to invite them to pitch for its ad business.

Proximity nets CRM for Moneysupermarket

Moneysupermarket.com, the price-comparison site, has awarded its CRM account to Proximity after a pitch.

45 Helpful Tech Organizers – From Compact Cable Organizers to Simple Sorting Desk Tools (TOPLIST)

(TrendHunter.com) With the amount of technological gadgets that modern consumers use on a daily basis, keeping all those devices neat and tidy can be challenging, which is why these handy tech organizers are here to…

TV Sports: Live (Streaming) From Russia

As the Winter Games from Sochi, Russia, begin, it is worth remembering that four years ago from Vancouver, NBC streamed only hockey and curling. Now, all 15 sports will be streamed live.

    



Gay-Rights Advocates Target Sponsors Over Law

Two more sponsors of the United States Olympic team condemned the law, but leading global sponsors did not join them.

    

Subdued Send-Off, but Jay Leno Is Exiting on Top

Despite the diminished state of late-night television, and technology that has altered viewing habits, the “Tonight” show remains one of the signature franchises of broadcasting and still carries unusual resonance.

    



Affordable Designer Wedding Gowns – The Truly Zac Posen Debut Collection is Made for David’s Bridal (GALLERY)

(TrendHunter.com) The Truly Zac Posen Debut Collection follows in the footsteps of Vera Wang and Melissa Sweet. It is an affordable line that will be sold at David’s Bridal shops across North America, allows…

Pandora to Boost Marketing Budget as Mobile Revenue Climbs


Pandora CEO Brian McAndrews admitted on Wednesday that the digital radio service has seen an impact from Apple’s iTunes Radio launch. That didn’t stop Pandora from turning a $9.0 million profit in the fourth quarter of 2013, but it likely spurred the company’s planned marketing push.

“Now that we are generating gross profits in a way that gives us more investment dollars, we’ll be slightly more aggressive on that [marketing] front,” said CFO Mike Herring during the company’s earnings call.

In an interview, Pandora’s chief revenue officer John Trimble said “we certainly are conceptually talking about how we bring Pandora into the consumer-facing marketing arena, but I don’t think there’s really anything to go into at this point.”

Continue reading at AdAge.com

Advertising: Trading ‘Faces’ and Fashion in Ulta’s New Online Campaign

“Trading Faces,” an online series for the cosmetics retailer Ulta, features women from different regions swapping fashion and makeup tips.

    



Disney Reports Strong First-Quarter Earnings, Helped by Animated Film ‘Frozen’

The animated musical, expected to generate nearly $1 billion in ticket sales, increased quarterly earnings to $1.84 billion, up from $1.38 billion a year ago.

    



100 Helpful Home Organizers – From Customizable Filing Cabinets to Two-Way Bookcases (TOPLIST)

(TrendHunter.com) If you tend to constantly accumulate messes at home, then these helpful home organizers will definitely offer you some practical ways to keep your belongings as neat and tidy as possible.

While…

Gloria Leonard, Publisher and Pornography Star, Dies at 73

Ms. Leonard was a pornographic film star, and, later, a publisher of High Society magazine and a spokeswoman for the industry.

    

Coca-Cola, Keurig Maker Partner on Home Beverage Machine


The Coca-Cola Co. is getting into the home beverage-making business.

The soda giant today announced a deal with Green Mountain Coffee Roasters in which the two companies will collaborate on the development of Coca-Cola branded products for use in Green Mountain’s forthcoming Keurig Cold at-home beverage system. As part of the pact, Coca-Cola will purchase a 10% stake in Green Mountain, which already markets hot systems that use so-called K-Cups to brew single-serve coffee.

The Keurig Cold single-serve beverage system is under development and expected to hit stores in fiscal year 2015, according to the company. It will use pods to dispense carbonated drinks, enhanced waters, juice drinks, sports drinks and teas, according to the company. As part of the deal, Green Mountain becomes Coca-Cola’s exclusive partner for the production and sale of Coca-Cola branded single-serve, pod-based cold beverages. The companies will also explore “future opportunities to collaborate on the Keurig platform” according to a statement.

Continue reading at AdAge.com

Advertising Jobs: Sub Rosa, JWT, Target 10

This week, Sub Rosa is hiring a producer, while JWT needs a junior community manager. Target 10 is seeking an account supervisor, and Adventure Advertising is on the hunt for an art director/graphic specialist. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

3D Graphic Wall by A&M

Voici une création murale réalisée par le duo français A&M, produite par Les Habilleurs, pour le Printemps Homme. Une création hors normes, réalisée en 2D, aux effets 3D avec l’intégration de touche dorée pour un effet captivant. Un travail minutieux et spectaculaire à découvrir en détail et en photos.

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Clay Aiken, Able to Carry a Tune but Hoping for a District

Mr. Aiken, best known as a country singer and an almost-winner on “American Idol,” plans to run for Congress in North Carolina.

    

Haunting Mental Illness Photography – Lisa Lindvay Captures Daily Life of Mental Disorder Patients (GALLERY)

(TrendHunter.com) Many people are often guilty of turning a blind eye when it comes to people suffering from mental illnesses; photographer Lisa Lindvay has decided to bring their gaze back around through a series of…

LensCrafters: LensCrafters: Anthem

Film
LensCrafters

Advertising Agency:Marcel, Paris, France
Chief Creative Officer:Anne De Maupeou
Executive Creative Director:Dimitri Guerassimov
Art Director:France Bizot
Account managers:Rob Klingensmith, David Daines, Alberto Scorticati, Fanny Delaunay
Tv Production:Prodigious, Pierre Marcus, Florent Villiers
Sound Production:Schmooze
Sound Producer:Clemens Hourriere
Director:The Ensrettet
Company Production:Frenzy
Producer:Elsa Rakotoson
Postproduction:Frenzy
Director Of Photography:Steven Keith Roach