Après l’incroyable vidéo I Believe I can fly, le français Sebastien Montaz-Rosset nous offre une nouvelle vidéo de skylining « The Balloon Highline » d’une beauté incroyable, proposant de nous offrir une séance de funanbules entre 2 montgolfières. Des cascades à découvrir en images et en vidéo dans la suite.
(TrendHunter.com) The new Coach Fall 2014 lookbook is taking Coach where it hasn’t been before. The brand is trying something new and edgy, a look Coach was a little shy to delve into in the past.
The Coach…
Remember those slow loading Flash websites that made your computer’s fan scream, did nothing for the brand’s SEO and made you wait…and wait and wait and wait for portions of the site to load? Gone like a failed dot com, right?
Or so we thought. DIgitasLBi has brought back the web designer’s wet dream in its full glory for GMC to tout the brand’s 2014 Sierra. Now don’t misunderstand us. The site is beautiful, packed with dazzling CGI wizardry and, technically, isn’t even Flash. It’s HTML5 but it sure behaves like Flash used to.
Maybe we’re biased. Maybe we’re jaded. Maybe we’re just an ass but when we go to a website for a car, we kinda just want to know what it’s all about; how it’s made, how much horsepower, it’s engine displacement, the vehicle’s fuel economy. And we want it all in and easy to read, all-test list, not some Hollywood blockbuster style creation that looks awesome when an agency presents it to the client but is more trouble than it’s worth for the user.
And, another thing, any site that needs a menu to instruct a visitor how to get around the site immediately loses points.
So why did GMC go and get all fancy pants on us? Buick and GMC Director of Advertising and Promotions Sandra Moore explains, saying,”The Sierra demands a digital experience that demonstrates the substantial, innovative, professional-grade essence that the vehicle itself embodies.”
Um, Sandra, it’s a pick up truck.
All of that said, DigitalLBi did do something right. In the lower right hand corner of the site, there is a link which reads “Shop the Sierra 1500.” Clicking that link serves up — you guessed it — an old school website for the vehicle which has all the specs laid out in —you guessed it — easy to read list format. If the new site is so awesome, why does the old site still exist? Hmm.
Nathan Yau de FlowingData a cartographié les itinéraires des coureurs de 22 villes, dont 18 aux Etats-Unis. Il s’est servi de RunKeeper pour pister les circuits des sportifs et a remarqué que les circuits se trouvaient près des parcs et de l’eau. Des cartes à découvrir, où les sportifs courent les uns sur les baskets des autres.
Paris.
Atlanta.
Boise.
Boston.
Charlotte.
Chicago.
Columbus.
Dallas.
Washington DC.
Lincoln.
London.
Los Angeles.
New York.
Miami.
Minneapolis.
Philadelphia.
Salt Lake City.
San Francisco.
Sydney.
Tokyo.
Toronto.
Venice.
AOL CEO Tim Armstrong made headlines last week when, in a conference call, he blamed the health-care costs associated with the “distressed babies” of two AOL employees for the company’s decision to trim 401(k) benefits. He was widely condemned in the media, as various observers pointed out Armstrong’s Quixotic support of AOL’s money-hemorrhaging Patch project, questioned his math, wondered if he’d violated employee confidentiality and cited his generous compensation. Valleywag’s Sam Biddle published a chart titled “Tim Armstrong’s Salary, in Distressed Babies.”
Over the weekend, Armstrong apologized for his comments and walked back the 401(k) changes in a memo to staff.
AOL, which is declining to comment beyond Armstrong’s memo, is clearly hoping the story just goes away. But on Saturday, Slate published a powerful essay by novelist Deanna Fei titled “My Baby and AOL’s Bottom Line” and subtitled “That ‘distressed baby’ who Tim Armstrong blamed for benefit cuts? She’s my daughter.”
Seiden has launched a new CPR initiative for New York Presbyterian Hospital called “Songs to Save a Life to.” Inspired by the story of Michael Kiernan (see above) and the frightening statistic that “89 percent of people who experience cardiac arrest at home, at work or in public die because they don’t receive immediate treatment,” the campaign aims to dispel the idea that only trained medical professionals can save lives.
The “Songs to Save a Life to” site teaches you how to perform hands-only CPR, a procedure that can “double or even triple a victim’s chance of survival.” Since the procedure calls for 100 chest compressions per minute and most people have no idea what 100 beats per minute is, Seiden came up with the ingenious idea of creating a Spotify playlist called “Songs to Save a Life to,” comprised entirely of songs that are 100 BPM. Even if you can’t get to the Spotify playlist during an emergency situation, the playlist should still be helpful: just take a minute to peruse the list and pick a song you know by heart to use if you ever need to perform CPR. It just may save somebody’s life someday.
The playlist contains such CPR-appropriate songs as “Stayin’ Alive” by the Bee Gees (the classic example of 100BPM used to teach CPR) and Gloria Gaynor’s “I Will Survive” — although we have to wonder about the inclusion of Queen’s classic “Another One Bites The Dust.” It’s a great tool for those of us who aren’t EMT trained, although you should keep in mind that if you save someone’s life and the first thing they here when they come to is Hanson’s “MMMBop,” they may wish they (or you) were dead. Stick around for an official 2012 hands-only CPR instructional video after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Last Friday in LA’s Los Feliz neighborhood, a coffee shop named Dumb Starbucks Coffee opened. Over thew weekend, the store has become a sensation with long lines. On the menu are items like Dumb Vanilla Blond Roast, Dumb Caramel Machiatto and Dumb Chai Tea Latte. The store even has its own line of music with titles such as Dumb Norah Jones Duets and Dumb Taste of Cuba.
A Starbucks spokesman told the Wall Street Journal the store is unaffiliated with the brand.
But is it? It’s quite clear that some brand with deep pockets is behind this stunt. Over the weekend, everything in the store was free. How long can some random coffee shop survive like that?
A detailed FAQ, available in the store, explains Dumb Starbucks Coffee is a real business and has categorized itself as a work of parody rather than a coffee shop so as to avoid legal issues. Whether or not that distinction can withstand legal scrutiny is a question for the lawyers.
But it’s clear, at least in out mind, this is a marketing stunt with some money behind it.
Matt Bean, managing editor of Sports Illustrated’s website, has been named editor of Entertainment Weekly, where he will oversee print and digital operations, according to Jess Cagle, editorial director of Entertainment Weekly and People. He begins today and will report to Mr. Cagle.
Since joining Sports Illustrated in 2012, Mr. Bean has grown traffic to record heights, Mr. Cagle said in a statement issued Monday morning. He also introduced efforts such as the live daily talk show “SI Now” and a section on the site dedicated to long-form storytelling. Prior to joining Sports Illustrated, he spent eight years as an editor and digital executive at Rodale.
“Matt’s arrival is a testament to Time Inc.’s confidence in EW,” Mr. Cagle said in the statement. “He is a uniquely talented editor well-suited to this unique brand, and it will be a thrill to see where he and the extraordinary staff take EW in the years to come.”
(TrendHunter.com) The Hex Bus is a 4-wheeled traveling pop-up shop. The radical retro 1963 Volkswagen “Splitty” is jam-packed with the Hex brand’s fashion-forward tech accessories and products. The…
Matt Bean, the managing editor at Sports Illustrated.com, will be the new editor of the entertainment magazine, which is expected to make a new push online.
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Microsoft’s newest CEO is not likely to kill the company’s advertising business. Quite the contrary, it may receive new life.
Last week Microsoft named 22-year veteran Satya Nadella the successor to outgoing chief executive Steve Ballmer. As with the introduction of any new regime, the appointment raises questions regarding the company’s focus moving forward and whether businesses not fitting that focus will be divested.
Mr. Nadella most recently oversaw Microsoft’s profitable cloud-computing business and has said he will emphasize that and mobile. But what about advertising? Will he continue Mr. Ballmer’s pruning of its profit-eating ads business and cut it off entirely?
Samsonite tapped Saatchi and Saatchi Brussels to craft a new campaign putting their products to the test in a series of online videos called “Samsonite Vs. The World.”
In the online series, several products from the world’s largest luggage brand face a series of tests meant to demonstrate the real-life testing Samsonite puts their products through. Each test was designed to highlight the selling point of each particular product. Samsonite’s Paradiver faces a simulated monsoon in “Samsonite Vs. Monsoon,” with the suitcase’s contents, most notably a book of matches, remaining dry throughout the test. The Samsonite Cosmolite endures quite the beating in “Samsonite Vs. Gravity,” dropped from a 15 meter height into a luggage cart to demonstrate its “impact-resistant Curv material.” Least impressive has to be “Samsonite Vs. Chicken,” which emphasizes the lightness of Samsonite Short-Lite by comparing it to a chicken. To keep things lighthearted and pleasant, each of these tests is narrated by a charming British chap.
The “Samsonite Vs. The World” campaign will be launched to online travel and lifestyle media throughout Europe starting today. Check out “Samsonite Vs. Monsoon” above, and stick around for “Samsonite Vs. Gravity” and credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Alors que le Superbowl a sacré les Seahawks de Seattle, l’artiste mexicain John Raya s’est amusé à transposer l’univers de la saga « Star Wars » à celui de la National Football League. Le résultat offre des casques et écussons des plus réussis, rendant hommage à l’univers des films de Georges Lucas.
Portfolio de John Raya
The IAB’s annual leadership meeting is just getting underway, but bot traffic and fraud are already emerging as major themes.
Vivek Shah, the IAB’s newly elected chairman, delivered an impassioned speech as the conference started Sunday, urging the industry to take the fraud problem more seriously. And in an interview with Ad Age later in the evening, IAB President and CEO said the industry’s supply chain is in need of improvement.
You can watch our full interview with Mr. Rothenberg below:
(TrendHunter.com) The new Lulu Pre-Spring 2014 campaign apparently took place in the world’s prettiest rave.
Soft light and delicate pink neon signs add a calming atmosphere to this lovely spring fashion spread….
CNN sibling HLN is repositioning itself as a home for the social media generation, the network said Monday, trying to reach millennials by adding a TV component to the content they consume all day elsewhere.
HLN has been known for its coverage of high-profile criminal trials, most recently seeing huge spikes in viewership during Jodi Arias murder case. But covering court cases isn’t an appealing business proposition, CNN Worldwide President Jeff Zucker said late last year.
HLN will now focus on curating news from across all social platforms, with headlines based on what’s trending, being shared and going viral on across platforms, Exec VP-General Manager Albie Hecht said in a statement from the network.
Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm.
Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on Norwegians to take advantage of Sweden's cheaper burgers. In other words, it's the rare fast-food ad that doubles as fodder for exchange-rate geeks.
The Economist's Big Mac Index has for decades used McD's staple burger as an international benchmark for measuring relative prices around the world. Norway's Big Mac was, in fact, recently declared the most expensive anywhere (and not for the first time). That's due to the country's oil-rich, inclusive economy, where generally high wages (even for burger flippers) help drive up prices. (Some observers, meanwhile, are claiming all the extra money is making the country's workforce too lazy.)
DDB points out that Norwegians are already crossing the border for bargains in droves. So really, the agency is just reminding them to stop for a more affordable heart-stopper.
How much will they save? In Norway, a Big Mac costs the equivalent of about $14.41, says the billboard. In Sweden, it's only about $9.08. Of course, that's still way too much for a Big Mac—especially if they're made in any way like the brand's Chicken McNuggets.
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Lego fans took to Twitter last night to comment on an ad break made entirely of Lego that aired on ITV during ‘Dancing on Ice’ and was watched by more than five million people.
Le photographe allemand Jens Fersterra, dont nous avons déjà parlé, a fait la série « Dubaï Cityscape » en photographiant des immeubles, différentes architectures de la skyline et les lumières de la ville. Des routes qui serpentent, des effets de symétries sur l’eau du port et une ville de toutes les couleurs.
(TrendHunter.com) The Giant Stash weed pillow case is a hilarious bedroom accessory and a great way to goof off or celebrate your appreciation for the drug. The pillow case is made to resemble a giant see-through…
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