Dans les années 1920, le réalisateur Claude Friese-Greene s’était amusé à filmer la capitale anglaise, ses rues, son ambiance dans un collection de films appelée The Open Road. 86 ans plus tard, Simon Smith a suivi les traces de son prédécesseur armé d’une caméra, comparant ainsi la ville anglais à travers 2 époques.
(TrendHunter.com) The Safeye System brings bicycles technologically up to speed so that they can more safely coexist with cars on the road. The issue at the moment is that pushbikes compete with vehicles for space on…
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign.
London design firm Hirsch & Mann designed the jacket on behalf of Cadbury’s PR company GolinHarris; it’s intended to amplify the joy experienced by a person as he or she enjoys two different flavors of Cadbury chocolates: Cadbury + Daim and the Cadbury + Oreo. The technology uses Raspberry Pi controllers. The coat is triggered to light up when a sensor picks up chocolate traces. A “blinking heartbeat” then appears in the middle of the jacket and finally, music blares out of hidden speakers as confetti explodes out of the coat’s collar.
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Noah Shachtman, a former editor at Foreign Policy and Wired, will be the site’s executive editor, and John Avlon becomes editor in chief.
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Hill Holliday has a new campaign for NECCO’s classic Sweethearts, “#1 selling non-chocolate Valentine’s Day candy,” that personalizes the messages on the candy hearts via Twitter.
Here’s how it works: simply visit the Tweethearts site and tweet your message to @tweethearts, then take a look at your Tweetheat, fill out the name and address where you want it sent, pay $29.99 (yikes!) for a one pound bag, and wait 3-5 business days for the gift to show up. Users who don’t wish to order the candy can choose to simply share the digital image of their peronalized Tweetheart instead, not a bad option for those who don’t feel like ponying up $29.99 for a small bag of candy. Hill Holilday VP and creative director Rick McHugh was very excited about the campaign, saying, “Turning something that’s digital into something that’s physical is a dream creative assignment, and we’re thrilled to bring it to life for NECCO.”
The best part of the campaign has to be Hill Holiday producer Chuck Woodard rapping in the above video. Needless to say, it’s pretty funny. We’ll abstain from commenting further, and hand this one over to the comments section…
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Website design service Squarespace has posted a teaser for its Super Bowl ad, which paints a pretty dreary picture of today's Internet.
Opening on a face-swapped baby, which is creepy enough, the ad cuts quickly from real-life incarnations of the Joseph Ducreux meme to annoying banner ads to chat requests from "hot local singles." We then see the ad's jaded protagonist turning to find something that gives him hope, a light in the dark alleys of digital debauchery. But what is it?
Spoiler alert: It's probably Squarespace.
Squarespace is a first-time Super Bowl advertiser and one of the smallest companies to buy a national spot in the game. The ad was created in-house and directed by Malcolm Venville. For many more details on this year's game-day ads, be sure to check out Adweek's Super Bowl Ad Tracker.
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(TrendHunter.com) Touted as the “world’s first rent-free, premises-free, free ‘pop-up clothing store’ for the poor, found entirely on the street,” the Street Store not only…
Time Inc. has named Brendan Ripp publisher of Sports Illustrated and its website SI.com, the company said Thursday. He succeeds Frank Wall, who is leaving Time Inc. for a job with Turner Sports.
A 14-year veteran of Time Inc., Mr. Ripp was most recently VP-sales and marketing at Fortune magazine. Prior to that he was publisher of Money and previously served as publisher of Time. A successor for Mr. Ripp at Fortune is expected to be named soon, the company said.
Mr. Ripp is also the son of Time Inc. CEO Joe Ripp, who took the company’s helm in September to help steer it through a spinoff from parent Time Warner. The spinoff is expected in the second quarter of this year.
Advertising Agency: WTF Agency, Buenos Aires, Argentina
Creative Director: Wally Wallingre
Art Director: Bruno Baralla
Copywriter: Felipe Vieyra
Account Manager: Alejandro Rajman
Production: Chicle Labs
Directors: Juan Solanas, Juan Mathe, Wally Wallingre
D.O.P: Juan Solanas
Post production: Gizmo
We face any challenge to achieve the best ideas.
Advertising Agency: Tempo Propaganda, Salvador, Brazil
Creative Director: Alesandro Colonnezi
Art Director / Illustrator: Ary Falcão
Copywriter: Alesandro Colonnezi
We face any challenge to achieve the best ideas.
Advertising Agency: Tempo Propaganda, Salvador, Brazil
Creative Director: Alesandro Colonnezi
Art Director / Illustrator: Ary Falcão
Copywriter: Alesandro Colonnezi
We face any challenge to achieve the best ideas.
Advertising Agency: Tempo Propaganda, Salvador, Brazil
Creative Director: Alesandro Colonnezi
Art Director / Illustrator: Ary Falcão
Copywriter: Alesandro Colonnezi
URL: http://www.pets4petsproject.com
Pets4Pets Project taught little kids the secrets of the advertising industry; inviting them to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to the Pre Production Meeting, to the shooting, to going on-air. You can see the results in the case video. The adventure starts in the classroom, then moves inside the creative agency and finally arrives on a production set. For all the experienced creatives there’s just one strict rule: “never ‘contaminate’ the kids’ ideas”, just offer them the production advice they lack. First Challenge: a print campaign. “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”. For every creative piece, you can see the “before” and “after”: from the kids’ original sketches to the final executions ready to go on-air. One thing is immediately evident: the kids’ work is already 100% creatively effective. The team of professionals just helped them “translate” their ideas into a language that adults can understand.
Advertising Agency: Leo Burnett, Italy
Executive Creative Director: Francesco Bozza
Associate Creative Director: Andrea Marzagalli
Creative Team: Andrea Stanich, Sergio Spaccavento,
Paolo Boccardi, Alice Crippa, Serena Micieli, Silvia Savoia
And speaking of Subaru, here's another new spot from Carmichael Lynch for the automaker, and it's a whole lot more sobering than that snogging-dogs one.
This one's about safety, and it boldly shows something you rarely see in car commercials—the twisted wreckage of what's left of one of the automaker's vehicles after a horrendous accident. The wrecked Subaru Outback here is not a prop—it's a real car that really got totaled. But the driver survived, and that's the point of the ad (directed by Lance Acord of Park Pictures). "They lived," the characters say—from the policeman at the crash site to the workers at the junkyard. "Subaru. Five 2014 IIHS top safety picks," says the on-screen copy at the end.
Extending the reality theme, a companion website features actual letters from Subaru owners explaining how the vehicles helped save their lives.
Safety spots almost always imply danger rather than graphically showing the effects of it. And indeed, it's a bold move to leave viewers pondering a pile of your own disfigured steel. What do you think—good move, or over the top?
Credits below.
CREDITS
Client: Subaru of America
Spot: "They Lived"
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Executive Creative Director: Randy Hughes
Writer, Associate Creative Director: Conn Newton
Art Director, Associate Creative Director: Michael Rogers
Head of Production: Joe Grundhoefer
Executive Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly, Kate Moret
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line Producer: Aristides McGarry
Director of Photography: Lance Acord
Editing House: Whitehouse Post
Editor: Stephen Jess
Assistant Editor: Tim Quackenbush
Visual Effects: Steve Medin, Volt
Telecine: Sean Coleman, Company 3
Audio Mix, Sound Design: Carl White, BWN Music
"Clear Moment"
Composer: Miles Hankins, scoreAscore
Music Supervisor: Jonathan Hecht
On-camera talent: Tim Lane, Diane Luby Lane, Millie Lane, Charlie Burrows, Aaron Norwell, Frederick Lawrence, Stephen Taylor, Kevin Bowers
Voiceover Talent: Tim Lane, Justin Beere (announcer)
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Samahope is a non-profit that helps fund critical medical treatments via its crowdfunding platform. Samahope partners with local charity hospitals and global health organizations with a track record of excellent care and fiscal discipline. These medical partners have highly accomplished physicians who perform surgeries and other life-changing interventions in poor places.
Advertising Agency: Visual Creatures, USA
Creative Directors: Ryan McNeely, John Cranston
Executive Producer: Joe DiSanto
Producer: Anne Cuizon Pendola
Designers: Ryan McNeely, John Cranston, Tony Banik, Shawn Lee
Animators: Tony Banik, Frank Shi, Shawn Lee
Character Animator: Rachel Yonda
Music: Black Iris
Sound Design: Eddie Kim
Mixer: Lihi Orbach
People ignore the news on animal abuse. Thoroughbred horses start their career at the age of 2 and are retired by 10, after which, they are slaughtered. What if it happens to our children?
Advertising Agency: Miami Ad School, USA
Creative Director: Florian Weckert
Art Director: Bredon DuVall
Copywriter: Jimmy Adtani
People ignore the news on animal abuse. Thoroughbred horses start their career at the age of 2 and are retired by 10, after which, they are slaughtered. What if it happens to our children?
Advertising Agency: Miami Ad School, USA
Creative Director: Florian Weckert
Art Director: Bredon DuVall
Copywriter: Jimmy Adtani
People ignore the news on animal abuse. Thoroughbred horses start their career at the age of 2 and are retired by 10, after which, they are slaughtered. What if it happens to our children?
Advertising Agency: Miami Ad School, USA
Creative Director: Florian Weckert
Art Director: Bredon DuVall
Copywriter: Jimmy Adtani
Sales of recreational marijuana have been white-hot in Colorado since becoming legal on Jan. 1, but ad sales around the new category seem to be lagging far behind.
The Denver Post, which has marshaled its newsroom to cover the state’s historic shift in drug policy, has booked only two ads so far for its new marijuana-centric website The Cannabist.
One is for the Alameda Wellness Center, a medical marijuana dispensary, and the other is for a concert venue.
Well, having been in bands but doing the agency grunt work as an ECD altogether, we appreciate his mojo of former Fallon ECD, Brian Kroening.. During his ad career,Kroening has worked at the likes of Minneapolis-based agencies Carmichael Lynch as well as Arnold prior to working at Falloon.. If you were wondering what he is up to now, well, do it up top.
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