As movie theater stunts go, this one’s pretty tame. But this one’s for a good cause. For Amnesty International, Ukraine-based Tabasco created a stunt in the middle of a movie in which a bunch of guards enter the theater, arrest a guy and then arrest another guy (a lawyer) who attempts to question the arrest. The whole thing ends with the lights going down and a human rights violation message filling the screen.
Oddly, it’s like everyone in the theater is in on the stunt, not just the arrested man, the lawyer and the guards. The level of calm is admirable given the entrance of a bunch of masked men in camouflage gear. Then again, maybe this is normal in the Ukraine.
(TrendHunter.com) Photographer Theron Humphrey had first started photographing his dog Maddie when he embarked on his project entitled ‘The Wild Idea.’ Taking photos of Maddie balanced upon unusual things…
Le réalisateur Mackenzie Sheppard a imaginé cette superbe vidéo intitulée « First Light ». D’une incroyable beauté, cette vidéo tournée à Pursat au Cambodge propose une lumière parfaitement maîtrisée. L’ensemble est à découvrir en détails à la fois en images et en vidéo dans la suite de l’article.
CANALPLAY is the subscription VOD offer from the Canal+ group: pay once a month and have access to unlimited movies and series. So many programs that one life is not enough to watch everything. Our solution: we created a coffee. We launched on the market Insomny Coffee to help people to watch movies and series day and night.
Ao lado de modelos que refletem a obsessão pelos padrões de beleza humana, manequins com escoliose e osteogénese imperfeita decoraram uma vitrine na Suíça.
Trata-se de uma campanha da ONG Pro Infirmis pelo Dia Internacional das Pessoas com Deficiências. A associação trabalhou com um designer de manequins, que se inspirou em casos reais para desenhar as peças.
Com a assinatura “Because who is perfect? Get closer.”, a intenção é provocar reflexão e conscientizar pela aceitação de pessoas com má formação.
If there was a single theme at Unilever’s investor seminar in London today it was cuts. The company will slash marketing headcount by 12% globally, or more than 800, mostly in regional operations such as the U.S. It’s also cutting the number of product varieties it sells by 30% and will continue to trim agency and commercial production fees, company executives said.
Unilever executives framed the moves as part of continuous cost savings of the sort that have been common since Paul Polman became CEO in 2009. But the talk of spending cuts, particularly in marketing, was more detailed than unsual in this year’s investor presentation, which followed a quarter when Unilever disappointed investors with top-line growth that fell behind that of its biggest global rival Procter & Gamble Co. for the first time in years.
Unilever’s growth has slowed particularly in what had been its biggest competitive strength — developed markets — as economic growth there slowed and competition from the likes of P&G and L’Oreal, among others, increased.
UK-based Man + Hatchet has created a beautiful stop motion video consisting of naked people who helped tell the story of Sam, a man who isn’t a fan of his body. The army of nudity (which really isn’t NSFW since it’s shot from a distance) form an illustrated story touting the benefits of exercise for health brand Withings. It’s like a kid’s story book except with naked people. Tasteful naked people of course.
Dwyane Wade and shoe brand Li-Ning, who partnered up last year, commissioned renowned British street artist INSA to create a “Make Your Own Way” mural bringing the Miami Heat star’s philosophy to life. But INSA didn’t just stop at creating the 30 x 20 foot mural, utilizing red, white, and black — the predominant colors used for Wade’s Overtown shoe. He created an animated gif of the mural, which he calls “gif-fiti.”
The unveiling of the mural, located in the Art District of Miami, was timed to coincide with the launch of Wade’s Li-Ning sneaker Way of Wade 2.0: Overtown, as well as Art Basel. Both Wade and INSA were happy to work together on the project. Wade said INSA “was a natural fit for Li-Ning Way of Wade as his style is bold and unique.”
INSA, meanwhile, claims that Wade’s “Make Your Own Way” message really resonates with him. “Wade is carving his own path and that resonates with me. I feel like I have lived my life the same way,” said the artist.
Creative agency Zambezi, put together a 2:34 video documenting the creation of the mural and subsequent gif, (featured above). It’s a really interesting look at INSA and his process, offering insights not only into this particular piece but into INSA’s outlook and philosophy. He begins by explaining how making .gifs really brought back vitality to his work at a time when he was growing tired of standard graffiti murals. If you’re at all interested in INSA or street art, it’s well worth the time. While “gif-fiti” is a new one to me — and I have to admit I was a bit skeptical about it — INSA is doing intriguing things with it, bringing his art to life in ways otherwise impossible, while exposing his work to an entirely new audience.
INSA’s “Make Your Own Way” gif will go live on Brand Wade’s Instagram page today at noon. And if you’re in Miami you can find the mural at 286 NW 29th St and 3rd Avenue, Wynwood Miami, Fl 33137. continued…
Jim Carter, who plays Downton Abbey's reserved and dignified butler, Carson, brilliantly interprets Santa Claus as a disheveled, on-the-edge shadow of his jolly old self in this striking British Greenpeace spot about the impact of global warming and oil drilling at the North Pole.
"Dear children, regrettably I bring bad tidings," he begins, his precise, cultured tones barely repressing his outrage—and rage—over his predicament. "Melting ice here at the North Pole has made our operations and our day-to-day life intolerable and impossible, and there may be no alternative but to cancel Christmas."
In a chilling closeup, a single light shines into his mottled beard and weary face as he reports, "I have written personally to President Obama, President Putin—all world leaders. Sadly, my letters have been met with indifference. Needless to say, these individuals are now at the top of my naughty list."
Carter delivers his sad soliloquy in a dank, cell-like room, and dripping-water sounds punctuate his pleas. His Father Christmas coat's grimy and undone, and he looks emotionally and physically exhausted. These details give him the appearance of a political prisoner, an appropriate metaphor given the subject, and the stark, intense direction by Rattling Stick's Ed Morris creates an atmosphere of unease and despair. Greenpeace always has trouble connecting with the average consumer, and it's hard to tell if this spot will melt some cold hearts or leave the group's image as doom-heralding extremists burned into viewers' minds.
There’s only one surefire way to reach the heart of your Facebook fans: the newsfeed. This tip sheet from social relationship management company Spredfast will provide you the pointers you need to insure your newsfeed content properly resonates with your customers and prospects and gets them to engage with your brand.
Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International.
Advertising Agency: Tabasco, Kyiv, Ukraine
Creative Director: Alexander Smirnov
Art Director: Yevgen Ovchar
Copywriter: Anastasia Borovik
Producer: Tatyana Kurmaz
PR-manager: Veronika Velichko
Junior PR-manager: Iryna Sitalo
Supporting BTL-agency: Full Contact
BTL Director: Nataly Matus
BTL Manager: Anna Getmanenko
Production studio: 2332
Producer: Yuliya Danylyshyna
DOP: Sergey Morgunov, Yuriy Semenyuk
SMM Buiro: Pro Assistance
Client Service Director: Vesta Gunchenko
Director: Yuriy Shishkovskiy
20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.
(TrendHunter.com) These real life depictions of Disney characters show them doing hard drugs and looking a bit off. The illustrations are intensely realistic because the photographer used people who take on specific…
The Trophies from the 6th Continent are lifeless, plastic ‘skins’ of computer generated models found in 3D environments. Deflated of any volume nor life, they were hanging in the gallery like bloodless carcasses. Cimolaï tracked down these hunting preys on the ‘sixth continent’, the land of our 3D digital entertainment made of video games, special effects, post-production works, etc. continue
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P-640.GALAIS-16.jpg "Trophies from the 6th Continent")
