Hasta La Creative!

Burberry has become the first brand to advertise on a giant new screen at the iconic Piccadilly Lights display in central London, as it continues its push into outdoor media and pull back from print advertising.

This week Google has either gone Grinch on email marketers or given a nice holiday treat to email users — both is true depending on who you ask.

Gmail has begun automatically displaying images embedded within emails. Previously Gmail users had to click a button to show those images, which protected them from malware being instantly passed to their computer through the image files.

But by doing this, Google is essentially receiving an email’s image content to its own computers and then forwarding it to the intended recipients. That masks marketers’ view of who’s really receiving their emails.

Continue reading at AdAge.com

Les différents membres du Longboard Girls Crew viennent de 11 pays et se réunissent pour dévaler des pentes dans des lieux exceptionnels. Voici la dernière vidéo et le trailer du collectif tournée en Israël par Daniel Etura, alliant avec talent des images de jeunes femmes et de superbes paysages.

Just over a year after taking on an expanded position as president of McCann Worldgroup Americas, adding to his existing role as president of Latin America, Africa and Middle East, Luca Lindner has now been elevated to the role of McCann Worldgroup president, proper. The nine-year McCann vet, as you may know, most recently served in a co-president role at Worldgroup alongside, with each leading their respective regions. Of course, Martinez left McCann to take on the role of global president of JWT, with the plan being to succeed the latter’s chairman/CEO Bob Jeffrey in 2015.  As a result, Lindner has been promoted to the newly created global role, overseeing all McCann Worldgroup operations and reporting to CEO, Harris Diamond. From what we’ve been told, there are no plans to replace Lindner’s former position at the agency.

Lindner, wh0 kicked off his ad career at TBWA\Paris, spent a handful of years as vice chairman of Leo Burnett EMEA and president of its Fiat Coordination Center.

New Career Opportunities Daily: The best jobs in media.

The folks at Cheil have announced that after three years at the helm as CEO of the holding company’s North American operations, Buz Sawyer is leaving come end of 2013. The soon-to-be ex-chief exec will not be replaced as Cheil-owned agencies McKinney and The Barbarian Group will take on growth/development efforts in the U.S. In a statement, Sawyer, who also spent several years as managing director of W+K New York (marking his second stint at the agency) along the way, says, “Cheil remains committed to transformation on a global scale and market-by-market,” said Sawyer. “I’m pleased to have helped put the network on the path to long-term growth and competitiveness in the US, Mexico, Canada, and in South America, and wish Cheil continued success. I’m expanding my role at Hyper Island beyond board chairman to strategic development adviser as the company builds towards exponential growth, and I’ll be consulting with creative people and businesses seeking to embrace change driven by tomorrow’s transformative technology.”

You may recall that Sawyer took on a strategic development post at Sweden-based digital school Hyper Island in summer 2010. During his long career in the ad biz, the departing CEO also spent time at Lowe Lintas and BBDO.

New Career Opportunities Daily: The best jobs in media.

Questionnant la fonction de la sculpture contemporaine et ses limites, Andrea Galvani est un artiste italien vivant entre New York & Mexico. Avec Invisible Sculptures, ce dernier nous propose des visuels impressionnants, cherchant notamment à camoufler des objets dans certains décors. A découvrir en images.

Quatro caras com cerveja ilimitada filmando bobeira o dia todo. Nesse estilo Vine de ser, cerveja australiana Carlton Dry estreia a campanha #HelloBeer.

É uma série de curtas, com situações divertidas envolvendo mentes levemente alcoolizadas. Os pequenos vídeos serão veiculados separadamente na TV e cinema, mas estão todos reunidos acima. Dê o play.

A criação é da Clemenger BBDO.

Post originalmente publicado no Brainstorm #9
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Fruit de la collaboration entre le studio Robocut et le Magazine Baron, cette horloge 3P, inspirée par les 3 points de fuite, est un objet au design très intéressant. Conçue et fabriquée à Montréal, cette création avec une finition en bois de cerisier est disponible en série limitée pour 80$. Plus dans la suite.

Istanbul has the most passionate sports fans on the planet. But it’s a city of spectators. Nike challenged us to get these guys off the sidelines, and moving, playing and training around the city. If you want someone to see movement differently, you have to show it to them in a whole new way. That’s why we created The Human Printing Press, a machine designed and built to capture the movement of Turkey’s sporting heroes. Bigger than half a football pitch and powered by a peloton of cyclists, every stage of the production line pushed the boundaries of printing, inventing new ways to capture movement: athletes sprint-sprayed, knockout-patterned, volley-printed, neon-rolled, push-up embossed and slam-dunk-stamped each poster. The Human Printing Press film was released with an irresistible challenge that tapped right into the heart of the city’s passion for sport: ‘You can get your hands on one of these unique made by movement posters… you just have to move.’ On Nike digital and athlete social channels, we set a series of challenges that were as playful and unique as the posters themselves. Run clubs ended up in swimming pools, training classes lasted till the last woman was standing and footballers played on water.

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath and Eric Quennoy
Creative Directors: Mike Farr and Pierre Janneau
Art Director: Jordi Luna
Copywriter: Andrew Dobbie
Head of Broadcast Production: Erik Verheijen
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Mandy Wald
Art Buyer: Maud Klarenbeek
Studio Artist: Malia Killings
Project Manager: Janna Harrington
Business Affairs: Barrie Williams
Production Compnay: Honeybadger, El Turco Digital
Director: James Frost
Director of Photography: Frederik Bäckar
Producer: Mark Hall
Executive Producer: Gower Frost
Producer: Alex Sutherland
Editor: Charlie Harvey
Sound Designer/Mixer : Alex Nichols – Lee
Artist / Title: Kid Koala ‘2 Bit Blues (remix)’
Music Company: Ninja Tune
Publisher: Just Isn’t Music
Composer: Erik Yick Keung San/Danniel Cousins
ost Production: Glassworks Amsterdam
Flame: Kyle Obley
Telecine: Scott Harris
Producer: Jane Bakx
Photographer: Erik Ian
Retoucher : Dario Fusnecher
Director: Tunc Topcuoglu
Camera: Cenkay K?l?ç
Camera: K?vanç ?nce

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.

Advertising Agency: DDB DM9JaymeSyfu/Digit, Makati City, Philippines
Creative Director: Merlee Jayme, Eugene Demata
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Production Company : Tower of Doom
Illustrator: Dee Taar
Programmer: Buboy Paguio
Account Supervisor: Alex Syfu
Client Service Director: Caloy Sambrano
Account Director: Ina Vargas
Producer: Carlo Perlas
Editor: Melo Samson