Dec 13

Smart Communications Public Affairs: Smart TXTBKS

Posted in: Uncategorized

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.

Advertising Agency: DDB DM9JaymeSyfu/Digit, Makati City, Philippines
Creative Director: Merlee Jayme, Eugene Demata
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Production Company : Tower of Doom
Illustrator: Dee Taar
Programmer: Buboy Paguio
Account Supervisor: Alex Syfu
Client Service Director: Caloy Sambrano
Account Director: Ina Vargas
Producer: Carlo Perlas
Editor: Melo Samson

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