Dec
18
Google reveals most searched-for events in 2013 Zeitgeist campaign
Posted in: UncategorizedGoogle has documented the most searched-for terms of the year in its 2013 ‘Zeitgeist’ video campaign.
Dec
18
Cozy Chic Furniture – The My Home Collection 2013 is Perfect for Stylish Modern Homes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) It is only natural that city dwellers would want to outfit their urban living space with chic pieces that would impress any guest; the My Home Collection 2013 offers that and more. Secretly these…
Dec
18
Lifestyle-Defining Headphones – The B&O PLAY H6 Compliments Modern Living (SPONSORED) (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Bang & Olufsen’s B&O PLAY H6 Headphones are available for online purchase here.
I sometimes dread heading home after a long day at the office, mostly because the commute is an…
Dec
18
Karen Stacey to leave Bauer Media
Posted in: UncategorizedKaren Stacey, the head of broadcast sales and Bauer Access at Bauer Media, is leaving the company at the end of 2013 after 16 years.
Dec
18
Cherkashin Meat Factory: Dancer
Posted in: UncategorizedAdvertising Agency: Voskhod, Ekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriter: Anton Kotovsky
Production: RadioactiveFilm
Postproduction: Ilya Linetsky
Dec
18
Topshop Bloom
Posted in: UncategorizedTopshop a une nouvelle fois fait appel au Studio Neon pour imaginer la vitrine présentée pour les fêtes de fin d’année à la boutique d’Oxford Circus à Londres. Proposant une installation de plus de 150 pétales en mouvement, cette création du plus bel effet appelée Bloom est à découvrir en vidéo dans la suite.
Dec
18
Jaguar faz paródia da “galinha da Mercedes”
Posted in: UncategorizedEm setembro deste ano, a Mercedes-Benz usou uma galinha para falar sobre seu Magic Body Control. Não é preciso nem dizer que o filme viralizou e, menos de três meses depois, ultrapassou a marca dos 7 milhões de views. Mas talvez o melhor reconhecimento do sucesso desta ideia seja a paródia lançada pela Jaguar, que obviamente optou por um final nada feliz para a ave.
Tirando o fato de ser politicamente incorreto (como a maioria das boas paródias), ficou sensacional. A ideia não é nova, mas a sacada foi saber aproveitá-la da melhor forma possível. “Magic Body Control? Nós preferimos reflexos felinos”.
O mais divertido nessa história toda é que a Jaguar deu o crédito do filme acima aos criativos da Mercedes, explicando que a paródia é apenas o ponto de vista da montadora sobre o assunto.
Para quem quer relembrar, abaixo, o filme original.
Post originalmente publicado no Brainstorm #9
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Dec
18
Reckitt Benckiser retains ZenithOptimedia to £80m UK media
Posted in: UncategorizedReckitt Benckiser, the owner of Cillit Bang and Durex, has retained ZenithOptimedia to its £81 million UK media planning and buying account.
Dec
18
Michael Kors named 2013’s top fashion brand on social media
Posted in: UncategorizedLuxury brand Michael Kors has topped a list of the 10 biggest movers and shakers in fashion on social media this year, according to research by analyst Starcount.
Dec
18
Half of all UK households will have tablets by end of 2014, predicts YouGov
Posted in: UncategorizedAlmost half of all UK households will have a tablet computer by the end of next year, according to YouGov’s Media, Technology & Telecoms outlook report for 2014.
Dec
18
Space Bruce Animation
Posted in: UncategorizedSpace Bruce est un film d’animation du plus bel effet imaginé par Mehdi Louala, Eva Navaux et Gabrielle Locre. Dans cette création, un ornithorynque courageux et un brin malchanceux se lance dans la conquête de l’espace. A découvrir en vidéo et en images dans la suite de l’article.
Dec
18
SapientNitro responds to Digital Innovation Agency accolade
Posted in: UncategorizedNigel Vaz, SapientNitro’s European managing director, has said that winning Campaign’s Digital Innovation Agency of the Year in The Annual 2013 is “tremendous recognition”.
Dec
18
VCCP’s Thornton credits Bailes with O2’s Campaign of the Year success
Posted in: UncategorizedJim Thornton, the creative director at VCCP, attributes the recent success of the agency in The Annual 2013 from Campaign to the executive creative director, Darren Bailes.
Dec
18
Google Glass eyes e-commerce by introducing wink-to-take-picture feature
Posted in: UncategorizedGoogle has updated the software for its Google Glass device to allow it to take pictures by winking, a feature that it believes could be used to pay for products and services in the future.
Dec
18
Poignant Father-Daughter Portraits – Ben Nunery and Olivia Reenact Wedding Photos with Late Wife (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If these photos of Ben Nunery and his daughter Olivia don’t get people teary-eyed, or outright balling, then they will officially be labeled the Scrooges and Grinches of the Christmas season….
Dec
18
Tiffany tops most-desired poll among high-spending fashion consumers
Posted in: UncategorizedGifts from the upmarket jewellery retailer Tiffany are the ones consumers who spend more than £100 a month on clothes would most like to receive for Christmas, according to a new survey by specialist media agency Cream.
Dec
18
Chinese marketing company buys We Are Social
Posted in: UncategorizedBlueFocus Communication Group, the Chinese marketing services firm, has bought the majority of We Are Social, the social and digital agency, for an initial £18.7 million.
Dec
18
Bizarre Feminine Ritual Art – Jessica Ledwich’s Surreal Series Depicts Strange Beauty Rituals (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) ‘The Fanciful, Monstrous Feminie’ by Jessica Ledwich is a feminist art series that depicts strange, surreal beauty rituals illustrating the concept of the “monstrous feminine.” This term…
Dec
18
Spuul by Spuul
Posted in: UncategorizedAdvertised brand: Spuul Offline Sync Feature
Advert title(s): Offline ya Online, on Spuul. Play by your rules.
Marketing Strategy: Marketing Unplugged
Creative Director: Eric Jude
Illustrator: Nishikant Palande
Copywriter: Siddartha Menon
The post Spuul by Spuul appeared first on desicreative.
Dec
18
Hospital A.C.Camargo Cancer Center: The unexpected choir
Posted in: Uncategorized
JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations.
Advertising Agency: JWT, Brazil
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