Hasta La Creative!

We’re happy to get Quebecers salivating for 18 years.

Publicis Montreal has created a new campaign for the 2014 Voir Restaurant Guide. This year, the cover goes to top chef, Jean-Luc Boulay (Le Saint-Amour and Chez Boulay in Quebec City). The latest edition is more complete than ever, offering a Gourmet Guide featuring local artisans for take-home fare and the Restaurant Guide with reviews of over 700 Quebec eateries.? To mark the event, the campaign revolves around the theme: 18 years+.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Client Services: Mélina Tessier
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Leda & St. Jacques / Rodeo
Production: Rodeo?
Food Stylist: Blake Mackay
Assistant Photographer: Martin Lacroix?
Retouch and Digital Assistant: Yanive Nizard-Lafrance

We’re happy to get Quebecers salivating for 18 years.

Publicis Montreal has created a new campaign for the 2014 Voir Restaurant Guide. This year, the cover goes to top chef, Jean-Luc Boulay (Le Saint-Amour and Chez Boulay in Quebec City). The latest edition is more complete than ever, offering a Gourmet Guide featuring local artisans for take-home fare and the Restaurant Guide with reviews of over 700 Quebec eateries.? To mark the event, the campaign revolves around the theme: 18 years+.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Client Services: Mélina Tessier
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Leda & St. Jacques / Rodeo
Production: Rodeo?
Food Stylist: Blake Mackay
Assistant Photographer: Martin Lacroix?
Retouch and Digital Assistant: Yanive Nizard-Lafrance

Before you do get horribly wasted at your pub and do get behind the wheel, you’re likely to stop off at the loo or urinal first. Because you’re generally there for a long time we decided to warn drivers in a long-copy poster campaign the horrors of what could happen to you if you do get arrested.

Advertising Agency: Dojo115, Johannesburg, South Africa
Creative Directors: Marais Janse Van Rensburg, Adam Wittert
Art Director: Marais Janse Van Rensburg
Copywriter: Adam Wittert
Illustrator: Adriaan Jansen Van Vuuren
Photographer: Paul Shiakallis
Published: November 2013

Before you do get horribly wasted at your pub and do get behind the wheel, you’re likely to stop off at the loo or urinal first. Because you’re generally there for a long time we decided to warn drivers in a long-copy poster campaign the horrors of what could happen to you if you do get arrested.

Advertising Agency: Dojo115, Johannesburg, South Africa
Creative Directors: Marais Janse Van Rensburg, Adam Wittert
Art Director: Marais Janse Van Rensburg
Copywriter: Adam Wittert
Illustrator: Adriaan Jansen Van Vuuren
Photographer: Paul Shiakallis
Published: November 2013

The deposit of your dreams.

Advertising Agency: Rosst, Moscow, Russia
Creative Director: Andrey Kiselev
Art Directors: Julia Fedorova, Emilian Olaru
Copywriter: Julia Fedorova
Illustrator: New Folder
Photographer: Dan Vezentan
Retouching: New Folder
Published: July 2013

Advertising School: Miami Ad School Europe, Hamburg, Germany
Concept / Script / Directing / Set Design / Construction: Alex Petrache
Illustrations / Directing / Photography / Concept / Editing: Miruna Macri
Directing / Script / Photography / Concept / Set Design / Construction: Valeria Gonzalez

Feel Horror.

Advertising School: Miami Ad School Europe, Hamburg, Germany
Creative Directors: Salvatorre Russomanno, Niklas Frings-Rupp
Copywriter: Alex Petrache
Illustrator: Tiffiny Li