Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Michael Milardo
Art Director: George Lin
Copywriter: Pierre Chan
Director of Account Services: Chris Miller
Strategic Planner:Ute Preusse
Account Supervisor: Robyn Smith
Account: Philippa Groom, Megan O’Rourke
Producer: April Haffenden
No ano passado, o comercial de Natal da NBA fazia música com as bolas batidas no chão. Fez sucesso e alcançou quase 9 milhões de views no YouTube.
Em 2013 a liga repete a estratégia, mas agora com “Jingle Bells” saindo de cada cesta feita pelos jogadores James Harden (Houston Rockets), Kevin Durant (Oklahoma City Thunder), Steve Nash (L.A. Lakers), Derrick Rose (Chicago Bulls), Stephen Curry (Golden State Warriors) e LeBron James (Miami Heat). E não são quaisquer cestas, e sim de 3 pontos.
Assista abaixo o making of:
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
“Discovery 4. Keep an eye on your surroundings with the 5 Camera Surround-System.”
Advertising Agency: Y&R, Berlin, Germany
Executive Creative Director: Jan Leube
Creative Directors: Markus Rieser, Esben Ehrenreich
Art Director: Bernd Claussen
Copywriter: Ralph Stieber
Photographer: Markus Thums
Christmas advertising landed in a big way this year. The hype surrounding John Lewis’ effort was more intense than ever, and many other brands have cottoned onto what a rewarding game it can be to make an event of your festive campaigns.
Advertising Agency: 3A Worldwide | Unlike, Rio de Janeiro, Brazil
Creative Director: Henrique Carvalho
Art Directors: Ulysses Moraes, Joao Ricardo Santos
Copywriter: Pedro Portugal
Illustrator: Marcelo Mendes
3D Designer: Ulysses Moraes
Premier Foods has awarded Carat its £20 million media planning and buying business previously handled by Starcom MediaVest Group as part of a company wider review of all its suppliers.
The IPA has asked leading industry figures to describe how they unleash the creativity of their employees for the benefit of their organisation…
What’s the big takeaway from China’s mysterious Third Plenum, the four-day Communist Party summit that was touted as a potentially momentous reform opportunity?
Disappointment, for pundits who expected the meeting to usher in reforms curbing the power of ineffeicient state-owned enterprises and encouraging more people to migrate into cities.
That did not happen.
Hundreds of high-resolution photos and 3D scans of Lionel Messi were mapped over 750 computer generated “bones”, rather than the 100 typically used in 3D models, to create a life-size avatar of the Barcelona footballer.
The muscles from Brussels is back and this time he’s split his legs between two travelling Volvo trucks.
Manning Gottlieb OMD and Talon Outdoor have installed huge glowing PlayStation symbols on London’s Oxo Tower for the launch of the new PS4 console.
Coup de coeur pour le photographe thaïlandais Visarute Angkatavanich qui réalise de superbes clichés de poissons combattants. Des photos impressionnantes, qui mettent en avant la beauté de cette espèce des eaux douces tropicales du Sud-Est asiatique. A découvrir en images dans la suite de l’article.
Inferno has hired former Fallon creative associate, Dirk Van Dooren, as its head of visual output, replacing Mark Dickens.
Niku Banaie, the former chief innovation officer at Isobar, has launched The Upside, a start-up designed to help brands such as Adidas and Giffgaff capitalise on changing digital communications.
Sir Philip Green is preparing to open a food offering in up to 150 BHS stores in a move that would pit the retailer against Marks & Spencer.
John Lewis tops this week’s viral chart with the only Christmas ad in the most-shared listings this week.
TalkSport has secured broadcast rights for the 2014 Fifa World Cup in Brazil, as parent group UTV Media reports its revenue increased by one per cent in the third quarter.
Marks & Spencer has launched its Christmas food campaign with an ad voiced by the actress Keeley Hawes.
Marks & Spencer has launched its Christmas food campaign with an ad voiced by the actress Keeley Hawes.
Deux ans après sa conception, et une présence dans 50 festivals, le court-métrage Tuurngait imaginé par Paul-Emile Boucher, Remy Dupont, Benjamin Flouw, Mickaël Riciotti et Alexandre Toufaili à Supinfocom est visible en ligne. Découvrez cette vidéo d’animation narrant l’histoire d’un enfant Inuit s’éloignant de son village.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
