Hasta La Creative!

After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign.

The oh-so-WASP-y spots, from mcgarrybowen, are cute and appealing to kids—particularly the ad for Create to Destroy—while also highlighting perks for parents. (Look, my kid is using markers on my carpet and I'm not Hulk-ing out because they're washable!)

While the new products are toys, they're still completely Crayola—the Melt n Mold toy transforms broken down crayons into toy shaped crayons—which makes for some nice brand continuity.

All of the new Crayola products are out in time for you to drop them in your shopping cart and throw some elbows during Black Friday shopping today.

(TrendHunter.com) This series of photos by Ilya Kalimulin entitled ‘Unexpected Products’ features popular brands re-imagined as different products.

‘Unexpected Products’ plays on our…

Dias extremos são dias como quaisquer outro na Rússia. A internet está aí para provar isso com seus vídeos maravilhosos. Tem muita coisa ruim também, mas vamos focar no lado positivo.

A Nike aproveitou o estilo de vida russo para acabar com qualquer desculpa que você possa dar para não praticar esportes no frio. Com a assinatura “Play Russian”, o comercial mostra atividades de todo o tipo nas ruas glaciais do país.

Através da hashtag #playrussia, a marca pede para que as pessoas compartilhem fotos de exercícios gelados (cerveja e vodka não contam) nas redes sociais, exibidos depois no site playrussian.nike.com.

Post originalmente publicado no Brainstorm #9
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Some young ad students, who you may remember from this QR code eulogy, wanted to do something to help the over 3,000 homeless people in San Francisco. But, like most students, they were broke. So they decided to employ the knowledge they learned in ad school as a tool to make a difference.

The group came up with creative signs, designed to attract attention and increase the likelihood people would give money, and handed them out to willing homeless men and women around San Francisco. These signs included slogans like “My start-up needs more investors,” “Invested in MySpace. Here I am,” and my favorite, “For every dollar you put, a Justin Bieber fan dies.” While some may question whether these signs make light of the difficulties of homelessness, people aren’t used to seeing humor employed in such a situation, and it may be just the thing to attract the attention of those who would normally ignore more traditional pleas for help. At any rate, it seems that the project was well-intentioned. It’s hard to say whether their efforts made a difference, although they make it seem like the signs helped in the above video. Let us know what you think of the project in the comments section. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

While digital renovation was happening at Piccadilly Circus we showcased the progress via an iconic McDonald’s fry and a dollop of ketchup

Advertising Agency: Leo Burnett, London, United Kingdom
Creative Director: Adam Tucker
Copywriter: Alison Steven
Art Director: Liam Bushby
Photographer: First Base
Head of Art: Lance Crozier
Graphic Design: Pam Gaillard, Marc Donaldson
Typographer: Marc Donaldson, Pam Gaillard

“They’ve never been so close.”

Advertising Agency: Rosapark, Paris, France
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar
Creative Director: Jamie Standen, Mark Forgan
Copywriter: Jamie Standen
Art Director: Mark Forgan, Cécile Chabert
Account Supervisor: Jean-Patrick Chiquiar
Account Manager : Delphine Drutel, Guillaume Léger
Art Buyer : Chloé Bartoletti
Photographer: Paul Morel
Typographer: Paul-Henri Masson
3D Studio: Asile Paris, Christophe Huet

Beats by Dre is seeking to place itself at the centre of the youth conversation online for the UK launch of its Pills speakers, with activity including celebrity interviews and creative based around cultural events.

With China’s rapid economic development, “prostitution” is also booming. More and more Chinese girls become prostitutes because of poverty or fraud and other reasons. We launched the “Rescue child prostitute” series. The core idea is to depict the booming prostitution industry – through the “black innuendo”. Both text and images are trying to show the industry’s “advantage”: low cost, low unemployment and early retirement. Economic reports with innuendo and intense photography style are used to reveal the contents of the industry that is hidden in the prosperous economic. The aim is to appeal to people to face the issue and rescue these underage girls.

Advertising Agency: Publicis, Shanghai, China
Chief Creative Officer: Sheena Jeng
Executive Creative Director: Akae Wang
Copywriter: Akae Wang, Kevin Yuan, Ray Chan
Art Director: Hsieh Chun-Te
Photographer: Hsieh Chun-Te
Typographer: Brian Chiang, Jincheng Li
Art Buyer: Terri Yuan
Account Supervisor: Chenghua Yang
Account Manager: Carrie Tu
Planner: Sheena Jeng

Dirigée par le designer Eduardo Aires, la marque portugaise Bitri propose un magnifique Do It Yourself Calendar, un calendrier qui peut aussi bien être utilisé comme journal. Un objet élégant, qui permet ainsi à chacun de se l’approprier, de le customiser pour son usage personnel. Un projet à découvrir dans la suite.