Advertising Jobs: Draftfcb, Brigade Marketing, Mullen

This week, Draftfcb is hiring a community manager, as well as a finance analyst. Meanwhile, Brigade Marketing is seeking a digital account executive, and Mullen is on the hunt for a senior vice president/group account director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

It’s Almost 2014: How Well Is Your Brand Helping Customers?


I couldn’t sleep last night. So at 4 a.m. I spent time digesting last week — we hosted Dreamforce in San Francisco. Innovative executives from around the globe joined us, looking to find ideas to escape the gravitational pull of the past. As the guru and author Deepak Chopra noted at the event, “Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past or a pioneer of the future.”

The future that everyone was talking about puts customers at the center and connects them to companies and products in new ways, thanks to mobile, social and cloud. No one I spoke with argued that this doesn’t make sense. But many are confused about where to start.

Continue reading at AdAge.com

The Lede: Egypt’s Jon Stewart on Comedy and Politics

Bassem Youssef talks about the future of his show, the turbulent political situation in Egypt, and what it is like to be a comedian in a country plagued by violence, division and uncertainty.

    



Ice Lab: New Architecture and Science in Antarctica

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Ice Lab presents some of the most innovative and progressive examples of contemporary architecture in Antarctica, drawing together projects that not only utilise cutting-edge technology and engineering, but have equally considered aesthetics, sustainability and human needs in their ground-breaking designs for research stations continue

How Bundled-Up Winter Olympians Can Try to Match Summer Games’ Star Power


As the Winter Olympians train for the Sochi games in February, many hope their performance will result in endorsement gold. Through the decades, Winter Olympians such as Dorothy Hamill, Picabo Street, Dan Jansen, Apolo Ohno and Shaun White have capitalized on their gold-medal wins by lining up strategic marketing partners. Even in the absence of Olympic gold, figure skater Michelle Kwan became one of the most popular female athletes of all time and enjoyed tremendous endorsement success.

But the Sochi athletes face hurdles that weren’t in London last year and won’t be in Rio de Janeiro in 2016.

Fewer viewers. The U.S. viewing audience for the winter competition has always been smaller than that of the summer games. Fewer countries compete, meaning smaller global audiences and perhaps less appeal to major multinational marketers. As a result, some Winter Olympics athletes look for ways to increase their visibility beyond the ice rink or ski slopes. After figure skater Evan Lysacek won gold in Vancouver in 2010, he chose to compete in ABC’s popular reality show “Dancing with the Stars.” By making it to the finals and spending months in front of a national TV audience, Lysacek enhanced his marketing opportunities by gaining exposure to a broader base.

Continue reading at AdAge.com

Greek Editor Acquitted Anew Over Publication of Swiss Bank Account Names

The authorities had accused Kostas Vaxevanis, who wanted to shine a light on tax evasion, of violating privacy laws.

    

And Now, Some Turkey Pick-Up Lines Courtesy of Lowe Campbell Ewald

The friendly folks over at Lowe Campbell Ewald, who were named AOR for LifeLock last month, would like to wish you a happy holiday by sharing “How to pick up the right turkey this Thanksgiving.”

In the above video, the Campbell Ewald folks share turkey pick-up lines in a Thanksgiving-themed display of cringe-humor. Many of them are alterations on oft-heard bad pick-up lines, such as “Your drumsticks must be tired, because you’ve been running through my mind all day.” and “Are you a Tennessee turkey? Because you’re the only ten I see.” It helps add to the goofiness that the employees involved are all wearing turkey hats. (Where can we get those?) My personal favorite might be the straightforward, “I’m gonna gobble, gobble, gobble you up,” mostly for the great delivery. I think you probably get the idea: if you found any of those worth a chuckle you’ll probably enjoy the video. Some of these could border on sexual harassment, so be careful when employing these lines on the turkeys in your life.

The worst of the pick-up lines featured is probably, “You’re no side dish, you’re my main course.” Well, of course the turkey is the main course. That’s how Thanksgiving works. This bothers me far more than it should, but don’t let that dissuade you from watching Lowe Campbell Ewald’s 1:16 of Thanksgiving goofiness. And if that’s not enough holiday humor for you, check out Firehouse’s “Happy Twerky Day” and let us know which you liked better. Happy Thanksgiving, everybody.

New Career Opportunities Daily: The best jobs in media.

EU Privacy Proposal Could Limit Data Use by Google, Facebook


The European Commission’s call today for stronger data privacy protections could help the web’s biggest data collectors like Google and Facebook fight data requests from the U.S. government.

As expected, the Commission published a collection of recommendations for stronger data protections, including a set of guidelines for a more stringent program that has afforded U.S. firms the ability to transfer personal data across borders with legal amnesty.

The proposed changes come as a result of ongoing revelations about the National Security Administration’s controversial data surveillance programs. Among them are updates to a safe harbor agreement that has been in place since 2000. The deal enables more than 3,000 companies from General Mills to Google and Facebook to satisfy EU privacy regulations in exchange for self-certifying that they abide by certain rules.

Continue reading at AdAge.com

Beautiful Culinary Cartoon Art – Samantha Lee’s Kids Always Look Forward to Their Next Meal (GALLERY)

(TrendHunter.com) I wish my mom knew how to do what food artist Samantha Lee did with broccoli when I was younger. A stay-at-home mom, with no professional culinary experience, Lee has become an online food God of…

Louisiana State Museum

Trahan Architects a imaginé à Natchitoches en Louisiane ce bâtiment surprenant Louisiana State Museum and Sports Hall of Fame. Permettant de combiner 2 univers différents entre l’aspect interne et externe, cette structure impressionnante relie le passé au futur, et ainsi rendre hommage à cet État des USA.

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Dan Wieden and Others Reveal the Work They Wish They’d Done in D&AD Ads

Envy makes advertising go round—when creatives aren't busying copying ideas, they're coveting them. D&AD celebrates that dynamic with a series of new spots, created by Wieden + Kennedy in London, to promote the awards show's 2014 call for submissions.

In the videos, industry heavyweights including Dan Wieden share their picks for work from the past year that they "wish they'd done." In Wieden's case, it's an ad by Barton F. Graf 9000 that proposes changing the titles of devastating hurricanes from apparently random names like Katrina and Sandy to names like Marco Rubio and Michele Bachmann, in an attempt to lay blame for the natural disasters on politicians who deny climate change. It's sort of like an "Oh, diss, gotcha dummy" on the dilapidated playground of American politics—but done in a way Wieden hopes will actually have some positive effect.

The other spots focus on media beyond straight advertising. For the digital category, W+K alum Iain Tait, now at Google Creative Lab, praises Philips's Internet-connected, color-changing lightbulbs. For the design category, Jessica Walsh of Sagmeister & Walsh spotlights the new "W" logo for the Whitney Museum, in what may be, perhaps unsurprisingly, the most opaque explanation to the uninitiated—because design work that looks good doesn't always translate to the most down-to-earth or persuasive argument.

The parts of the promos most worth envying may be the opening zoetrope animations that Nexus's Productions Factory Fifteen developed. The spinning toys pack in quick references to past standout work—the advertising bit, for example, includes the Guardian's "Three Little Pigs" opus (BBH), Honda's flying motors (W+K) and Cadbury's famous Phil Collins gorilla (Fallon). For insiders, the presence of such greats should amp the challenge to submit—or maybe just render it moot. Nobody is ever going to make anything half as good as a big-feeling simian beating the crap out of a drum kit.


    

Logo TV’s Twerking Turkey Will Give You Thanksgiving Nightmares

Logo TV reminds its "savvy audience of gay trendsetters and straight friends who are ahead of the curve" to twerk their turkeys this Thanksgiving, but not with stuffing or ham. What's their gripe with ham? Also, you can't twerk something else. Twerking has to come from within. I thought everyone knew that by now. The booty-popping headstands at 1:17 cracked me up, though. And Logo TV's Miley Cyrus gif, based off the video, is pretty ridiculous also.


    

Sprint Taps Figliulo & Partners for TV Creative


Sprint has signed on Figiulo & Partners, Ad Age has learned.

It’s believed that Mark Figiulo’s shop will take on Leo Burnett’s above-the-line work, which consisted primarily of TV. Burnett will remain on the roster for below-the-line work such as retail.

Burnett has been the telecom’s lead creative agency since late 2011, after then-new Chief Marketing Officer Bill Malloy joined the company. He swiftly dispatched longtime agency Goodby Silverstein & Partners and appointed a Publicis Groupe team known as Team Sprint to direct the carrier’s $1.4 billion in U.S. ad spending.

Continue reading at AdAge.com

DDB Canada Shows Organized Retail Theft Mark-Ups for Toronto Crime Stoppers

Organized retail theft costs Canadian businesses $4 billion a year, but is often perceived as harmless shoplifting. So DDB Canada created a new campaign for Toronto Crime Stoppers, called “It Costs Us All,” to raise public awareness of the realities of organized retail theft.

Sean Sportun, vice chair, Toronto Crime Stoppers explains, “Organized retail theft is often perceived as harmless shoplifting, when in fact, it’s a lucrative, criminal enterprise and part of the business plan for gangs funding other illegal activities.” So those stolen retail goods could go to funding guns, and drugs, which could wind up in the hands of Rob Ford. Their solution? “…asking the public to have their say for stiffer penalties and to contact Crime Stoppers to anonymously report suspected cases of organized retail theft,” says Sportun.

The campaign includes “flyers, wild postings, in-store posters, newspaper, radio and online advertising, which appear like conventional on-sale advertising, but instead of showing prices being discounted, the prices are marked-up on the merchandise shown.” Each of these approaches drives the consumer to the It Costs Us All website. It’s an interesting tactic, combating consumer indifference by showing consumers how they are  ”ultimately paying for the crimes of others,” says David Ross, ACD at DDB Toronto. The result is slightly less heavy-handed and melodramatic than your typical public service campaign, even if the “It Costs Us All” tagline is a tad on the serious side.

“It Costs Us All” was launched with the following corporate partners: BOMA Toronto, Building Technologies, FACECROOK, Interac Association, Loblaw Companies Limited, Mac’s Convenience Stores, Retail Council of Canada, Sobeys and TJX Canada.

New Career Opportunities Daily: The best jobs in media.

ArtsBeat: Toy Company Pulls Beastie Boys Song From Viral Video

GoldieBlox, a San Francisco toymaker, removed the Beastie Boys’ song “Girls” from an online ad after the band complained, adding in a statement, “We don’t want to fight with you.”

    

Morrisons recruits ex-eBay UK marketing chief Amanda Metcalfe to digital role

Amanda Metcalfe, the former eBay marketing director who left the digital company after only a year in the role, has resurfaced at Morrisons as the supermarket’s first digital marketing director.

Harvey Nichols: Sorry, I Spent It On Myself

Advertising Agency: adam&eveDDB, London, UK
Creative Directors: Richard Brim, Daniel Fisher
Published: November 2013

From CMO to CEO: The Route to the Top Job Widens


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When Steve Cannon made the leap last year from CMO at Mercedes-Benz USA to CEO, he became the latest exception to a previously long-standing trend: CMOs don’t often rise to their companies’ top jobs.

Continue reading at AdAge.com

Five Reasons Men’s Magazines Had a Very Good 2013


For men’s magazines, 2013 was a very good year.

Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter, with all but one title gaining pages.

The increase comes as many marketers are shifting more of their dollars to digital properties and spending less on magazines. Women’s fashion titles have managed to grow in this climate; industry wide, however, monthly magazines’ ad pages were essentially flat.

Continue reading at AdAge.com

Minimalist Crafted Wooden Furniture – The Sam Greig Furniture Showcases a Simplistic Wooden Finish (GALLERY)

(TrendHunter.com) This hand crafted wooden furniture by Sam Greig makes a great addition to the contemporary home. His design is simple and elegant just like traditional Danish-inspired wood furnishings. The…