Nov
07
AIDES: Woody
Posted in: UncategorizedAdvertising Agency: TBWA, Paris, France
Nov
07
Royal London seeks to boost brand with England one-day cricket sponsorship
Posted in: UncategorizedPensions firm Royal London has signed a deal with the England and Wales Cricket Board (ECB) to become the headline sponsor for all one-day cricket in England.
Nov
07
Beef-Marketing Group Goes Big on Digital, Taps R/GA
Posted in: Uncategorized
R/GA’s Chicago office has been named the lead agency for Beef Checkoff, the program that beef farmers and ranchers contribute dollars to in order to fund marketing for the beef industry.
Publicis Groupe’s Leo Burnett had the business since 1992, and was responsible for the well-known “Beef. It’s What’s for Dinner” tagline, which came out the same year Burnett won the business and remains the tagline to this day. Leo Burnett stopped working with the group in September, and did not participate in the review.
Interpublic’s R/GA will be responsible for all creative and media planning and buying, and will be responsible for reaching older Millennial consumers through an increased focus on digital. The “Beef. It’s what’s for dinner” website already has content on it, including a number of recipes, as well as nutrient information.
Nov
07
Tribal NY, Friedman Part Ways
Posted in: Uncategorized
Sources familiar with the matter confirm that Tribal New York (which dropped the “DDB” part earlier this year) has parted ways with Seth Friedman, whose official title has been managing director partner, though his focus was strictly on leading new business efforts. From what sources say, Tribal NY doesn’t have a plan to replace Friedman, whose new biz responsibilities will now be handled by the agency’s executive team. No word yet on reasons for his departure, but Friedman had been with Tribal NY for three years, initially joining the office as head of planning before moving up to his MD/head of new biz position.
Prior to joining Tribal, Friedman spent three years as planning director at sibling DDB New York, leading strategic efforts for clients like H&R Block, Merck and P&G. During his career, the now-ex Tribal NY MD also worked on the account side at the likes of Mad Dogs & Englishmen and Deutsch.
New Career Opportunities Daily: The best jobs in media.
Nov
07
Awesomely Geeky Gamer Lamps – These Video Game Inspired Lamps Will Light Up Your Life (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) These geeky gamer lamps offered by The Back Pack Shoppe are the ultimate display of gamer home decor. From the Zelda Triforce of Power to the Mario Brothers’ question mark bocks, this…
Nov
07
Teva Losec capsules for acid reflux: Spaghetti, Shnitze Chips, Cupcakes
Posted in: Uncategorized
“Don’t let your food come back on you.”
Advertising agency: ACW Grey Tel-Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Kobi Cohen
Art Director: Karin Gross
Photographer: Shlomi Arbiv
Food Stylist: Nurit Branizky
Executive Client manager: Anat Leventon
Supervisor: Mor Reuveny
Account Manager: Keren Shlush
Production manager: Meital Tzoref
Producer: Racheli Zatlawi
Nov
07
Stephen Woodford appointed chairman of Lexis
Posted in: UncategorizedStephen Woodford, who stepped down as chairman of Adam & Eve/DDB earlier this year, has been appointed chairman of Lexis, the PR company.
Nov
07
Pedigree: Billboard Walk
Posted in: UncategorizedDogs need at least one good walk a day to stay healthy and fit. To encourage these walks, Pedigree promoted city walks all over Belgium making use of JCDecaux and Clear Channel’s bus shelter advertising network. Unique posters guiding people from bus shelter to bus shelter allowing them to walk their dog.
Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Ampe
Creatives: Gertjan De Smet
Account team : Francis Lippens, Chloé Naessens, Kirsten Vanderbeke, Anita Jerez
Strategic Planner: Maarten Van Daele
Digital production: Bert Gybels
Graphic Design: Coraline Barbe, Gregory Klarfeld
Nov
07
Zulu Alpha Kilo: The Wall
Posted in: UncategorizedAdvertising Agency: Zulu Alpha Kilo, Canada
Creative Director: Zak Mroueh
Copywriter: George Ault, Nick Asik
Art Director: Mooren Bofill
Executive Producer: Kevin Saffer
DoP: Rob Scarborough
Agency Producer: Tasha Dean, Bette Minott
Account Team: Jessica DeSantis
Camera Assistant: Alex Ordanis
Production Coordinator: Russell Saffer
Editing Company: PosterBoy
Editor: Danica Pardo
Online Artist: Steve McGregor
Video Post Facility: Alter Ego
Colourist/Transfer: Tricia Hagoriles
Audio Post Facility/Music House: Pirate Toronto
Audio Directors: Steve Gardner & Tom Goudie
Audio Engineer: Spencer Hall & Ian Boddy
Audio Producer: Kate Goora-Fried
Nov
07
AIAIAI Headphones: Sexy sounds
Posted in: Uncategorized
Vice magazine presented AIAIAI with a challenge: make an ad that goes with our October issue dedicated to Bob Guccione, the man behind the legendary erotic magazine, Penthouse.This resulted in an ‘erotification’ of the Tracks headphones model and an homage to the female silhouette.
Advertising Agency: AIAIAI, Copenhagen, Denmark
Creative Director / Art Director: Peter Mix Willer
Copywriter: David Lange
Photographer: Rasmus Dengsø
Nov
07
The Independent unveils ‘classic with a twist’ redesign
Posted in: UncategorizedThe Independent has unveiled a new design intended to revive the spirit of its founders, while differentiating itself from the other papers on the newsstand and its sister paper i.
Nov
07
Volkswagen: Fluffy
Posted in: Uncategorized
Advertising Agency: Facto Saatchi & Saatchi, Sainte-Clotide, France
Creative Director: Fabrice Boutin
Art Director: Cyril Michel
Copywriter: Laurie Mogarra
Retoucher: Antoine Magnien
Nov
07
SiammSiamm: Put the music on
Posted in: UncategorizedAdvertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Evgeny Primachenko, Alexandr Parkhomenko
Art-director: Vladislav Derevyannikh
Animator: Nina Bisyarina
Illustrator: Yana Akhmetshina
Nov
07
Nissan: Use the original part
Posted in: Uncategorized
Advertising Agency: Kausa centralcreativa, Asunción, Paraguay
Chief Creative Officers: Rodolfo Gomez, Alberth Cabrera
Creative Director / Copywriter: Gabriel Benitez O.
Art Director / Illustrator: Edgar Arce
Nov
07
Eristoff Vodka: Join The Pack
Posted in: UncategorizedURL: http://www.jointhepack.be
“Join the Pack” is a live interactive Facebook app and competition for vodka brand Eristoff. 50 finalists will be howling live via a webcam to a pack of real wolves living at the UK’s foremost wolf sanctuary, the Wolf Conservation Trust located outside London. If the wolves welcome the fan into the pack by howling back at them the fan becomes an official Eristoff Night Wolf and automatically wins 4 VIP tickets to “I Love Techno” a major dance music event which takes place in Belgium the 9th of November and of which Eristoff is a partner.
Each finalist will have 60 seconds over Skype to get the real wolves howling back. From “Wouuuuu” to “Awawawaouuuu” everything goes but in the final it will be wolves to decide. The 1-2 hour event will be transmitted live online at www.jointhepack.be on 7 November 2013 at 2100 hours CET. Special night vision cameras will be installed at the Wolf Sanctuary to capture the action.
How it Works
Howling competitors can access the app at www.jointhepack.be and click on the Record Your Howl button to record a movie of their best howling and load the video directly onto the Join the Pack ranking page where other viewers can Like howls and nudge their favourite Eristoff howling wolves up the rankings. The competitive can also gather their pack of friends to go Like them too. The top 50 will be invited to howl live to the wolves in the Final.
Advertising Agency: Happiness Brussels, Brussels, Belgium
Creative Management: Karen Corrigan, Niek Eijsbouts
Concept Provider: Diederik Jeangout
Group Account Director: Pascal Kemajou
Account Manager: Bastien Van Wylick
Strategic Consultants: Denis de Groote, Joris Joosten
Social & Digital Consultants: Sandrine Tezzo, Isabelle Koelman
Copywriters: Jan Denys, Roselyne Collart
Internal Production: Bart Vande Maele, Alain Devroye
External Production: Zendster / Hans Mathieu
Digital Development: BLISS interactive
Nov
07
Pet Health Association: Cat, Dog
Posted in: Uncategorized
Advertising Agency: TBWA, Zürich, Switzerland
Creative Director: Frederick Rossmann
Art Director: Chan I. Au
Graphic Designer: Danielle Buerli
Copywriter: Tizian Walti
Photographer: Kilian Kessler
Nov
07
Morris takes global lead at MediaCom Beyond Advertising
Posted in: UncategorizedMediaCom has promoted James Morris, the EMEA head of its content marketing arm MediaCom Beyond Advertising (MBA), to lead the division globally.
Nov
07
Groupon levanta doações para combate ao câncer infantil
Posted in: UncategorizedEm abril, a gente mostrou por aqui uma campanha muito legal, resultado de uma parceria da Unicef com o Groupon Polônia, visando combater a fome no Chade. Agora, o Groupon Brasil abriu espaço para uma iniciativa parecida, desta vez para levantar doações para o Instituto Stella Demarco, uma organização privada sem fins lucrativos ligada ao Instituto de Tratamento do Câncer Infantil (Itaci).
A “oferta” inclui três opções de doações, nos valores de R$ 10, R$ 20 e R$ 30, e é válida até domingo, dia 10/11. Além da doação direta para o instituto, também é possível encontrar outras alternativas oferecidas por parceiros da ação.
A Semana da Solidariedade marca o Dia Nacional de Combate ao Câncer Infantil, comemorado em 23 de novembro. De acordo com informações do Blog do Groupon, ”o câncer infantil continua sendo a maior causa de morte por doença de crianças entre 5 e 19 anos de idade”. Quando a doença é descoberta no início, entretanto, as chances de cura chegam a 70%.
Dica da leitora Laura Andrews.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Nov
07
Carrie: Bloody promo
Posted in: UncategorizedAdvertising Agency: Friends, Moscow, Russia
Creative Director: Arina Avdeeva
Art Director: Leila Mukhametzianova
Copywriters: Denis Galichin, Konstantin Kadyrov
Designed by: Alexey Pushkarev
Production: Love View
Nov
07
Rock Paper Scissors
Posted in: UncategorizedLes allemands de weAREmedienkuenstler ont eu l’idée de programmer deux ordinateurs jouant à un pierre, feuille, ciseaux. Chaque ordinateur choisit une des trois possibilités, et réagit face au choix de l’autre, permettant ainsi de compter les points. Une idée étonnante à découvrir en vidéo dans la suite.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.