Hasta La Creative!

As sources hinted yesterday, we were on to something when we started hearing that longtime creative partners Scott Vitrone and Ian Reichenthal were leaving Wieden + Kennedy New York, which the agency eventually confirmed. Our guess was that the duo, which has been working together for nearly 15 years, was joining Gerry Graf‘s NYC-based Barton F. Graf 9000, a notion that was only heightened when we got this tip around the same time: “Eric Kallman was let go today from BFG9000. It was totally unexpected.” There’s no confirmation on the nature of his departure but yes, that Eric Kallman, the award-winning copywriter behind “The Man Your Man Could Smell Like” for Old Spice who left W+K in early 2011 to rejoin old TBWA colleague Graf, but who’s now been left as a mere footnote in the BFG 9000 news about Vitrone/Reichenthal. When we called BFG 9000 yesterday, we were told simply that Kallman was “not available.” Ah well, why steal the thunder, read on here.

New Career Opportunities Daily: The best jobs in media.

Dana Larson, chief content officer at San Francisco-based agency Extractable, has returned with another column, this time *gulp* tackling what is basically the most controversial/notorious aspect of this site, the comment thread. Larson, who has spent 20+ years in the biz, holding a wide range of positions including copywriter, CMO, content strategy director and ECD, asks a question that has been posed to us by many an agency staffer–whether they be in PR, creative or in senior exec level–over the years. We only wish her the best. Read on and chime in if you please.

Writing a post for AgencySpy is not for the faint of heart. It’s a bit like splitting the lanes on the Bay Bridge—there’s always a chance that you’re going to find yourself in the comments equivalent of eating asphalt. (For those of you who don’t ride, the drawing of blood is involved here.) Sure, there are plenty of posts that get no comments at all, but when the comments start flying, they really get going and they’re usually not very kind.

In a review of 220 posts on AgencySpy over the last month, 25 posts had 10 comments or more. That’s a fairly engaged audience, but don’t confuse engaged readers with fans. Only two of these posts garnered predominately positive comments—the rest were mostly snarky, and some were downright mean. Here are a few select gems for you:

SpewInThis  type99 

• 25 days ago

Ugh. I think I just choked on my own vomit. Are you for real? I’m guessing yes, probably because you’re one of Justin’s bosses and not someone who actually had to work with him. If you did, you’d realize what an arrogant, overrated douche he is.

 

Chim-Chim  Spritle 

• 20 days ago

You’re right. If you work in advertising you should have zero moral compass and cling to the dogma that got you that Porsche. Keep believing that you can manipulate dumb Americans into buying whatever bullshit you’re selling the same way you always did because nothing’s changing.

In 5 years you will have no career.

 

Nigel

• 11 days ago

Did you just accuse Sigma Beta Bogusky of being insensitive to women and people of other races who play video games? Preposterous! Us mountain honky bros love chicks and darkies.

 

And trust me, this isn’t even the worst of them (or best of them, depending on how you look at it). So what gets people commenting? I found that there are two breeds of posts that get people’s fingers flying on the keyboard—the “people on the move” post and the “commercial spot review” post. In the latter category, it was interesting to see how often the comments were more directed at the creative talent or agency that worked on the piece than it was about the creative itself. That said, the comments on the post “Dietzen Out at Energy BBDO” expressed pretty much united love for Jimmy Dietzen’s Wrigley’s Extra spot, which was a pleasant surprise.

continued…

New Career Opportunities Daily: The best jobs in media.

Apesar de estar longe de ser o browser favorito dos usuários de internet – fato tratado com bom humor em um comercial da própria marca – o Internet Explorer costuma ser foco de boas campanhas. Entre a mais recentes está um trailer de animação da Microsoft de Cingapura, criado para o Anime Festival Asia (AFA) 2013. Nele, o navegador é personificado por Inori Aizawa, uma garota mágica, capaz de lutar contra vírus.

A história por trás da adoção da personagem pela Microsoft, é bem interessante e começa com uma série de ilustrações criadas por Danny Choo, personificando diferentes navegadores, com exceção do Internet Explorer. Foi aí que o estúdio de animes Collateral Damage Studios resolveu preencher a lacuna, imaginando como seria a personificação do navegador que todos amam odiar. O processo criativo é descrito aqui, e explica o conceito do “patinho feio” que se tornou um cisne.

Ele também é citado na apresentação de Inori em sua página no Facebook: ”Olá a todos! Meu nome é Inori e você pode me ver como a personificação do Internet Explorer. Quando eu era mais jovem, eu costumava ser uma garota desajeitada, devagar e estranha. Entretanto, assim como a história do patinho feio, as pessoas me disseram que eu realmente amadureci e mudei ao longo dos anos. Me sinto confiante em minhas habilidades agora, e estou ansiosa para mostrar a você o que eu posso fazer. Por que você não tenta me conhecer um pouco melhor?”. A mensagem é seguida por um link para o download do browser.

Como a incorporação do vídeo ora é permitida, ora é proibida, você o encontra aqui.

Post originalmente publicado no Brainstorm #9
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ITV viewers got a sneak preview of John Lewis’ Christmas ad last night when a teaser aired with the hashtag #sleepingbear, although some viewers believe Coca-Cola was behind the ad.

While the 2013 D&AD Awards is now in the books, the folks behind the event, like last year, have released a post-game video documenting the seemingly painstaking process of deciding who takes home D&AD’s most prestigious prize, the Black Pencil. Thankfully, there’s less debate and dillydallying this time around as the parties who produced this clip have shaved off half the time from last year’s Black Pencil instalment, which featured judges like David Droga and Bob Greenberg. This year’s version, meanwhile, features Black Pencil judges including W+K alum/Google Creative Labs ECD Iain Tait, Fred & Farid co-founder Fred Raillard and Turner Duckworth’s David Turner. In total, there were four 2013 Black Pencil winners (we’re almost certain you can guess one of them) as you’ll see at the end of the video, which lets you be a fly on the wall if only for a few. FYI, D&AD 2014 call for entries is now open.

New Career Opportunities Daily: The best jobs in media.

Gustav Johansson nous propose de découvrir la version Director’s Cut de sa publicité pour la chaîne HBO GO, une application mobile pour regarder la chaîne. Intitulée Grow Up, cette création produite par Stink nous raconte à travers différents portraits l’importance des programmes de la chaîne dans notre quotidien.