Cadbury Gems: Appeal

Remain ageless.

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Abhijit Avasthi
Group creative head: Manoj Shetty
Copywriters: Nikhil George, Devika Srivastava
Agency Producer: Manoj Joshi, Porus Kharegat
Account Management: Sonali Sehgal, Bhavna Thakur, Mallika Raina
Planners: Kawal Shoor, Ganapathy Balagopalan, Roma Singhal
Creative Directors: Manoj Shetty, Vijay Sawant 
Art Director:  Vipul Indulkar
Production Company: Studio Eeksaurus
Producer: Nilima Eriyat
Director: Suresh Eriyat
Director of Photography: Srinivas Reddy
Lighting / Art Direction: Studio Eeksaurus Team
Editors: Priyank Premkumar, Nilesh Dhore
Music: Amar Manglurkar
Sound Design: Chester Misquitta
Post Production: Jivan Gaikawad
Animators: Mukund Bhaleghare, Arun Rane, Sandeep Meher, Bhasker Shinde, Krishna Kedar

Cadbury Gems: Jingle

Remain ageless.

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Abhijit Avasthi
Group creative head: Manoj Shetty
Copywriters: Nikhil George, Devika Srivastava
Agency Producer: Manoj Joshi, Porus Kharegat
Account Management: Sonali Sehgal, Bhavna Thakur, Mallika Raina
Planners: Kawal Shoor, Ganapathy Balagopalan, Roma Singhal
Creative Directors: Manoj Shetty, Vijay Sawant 
Art Director:  Vipul Indulkar
Production Company: Studio Eeksaurus
Producer: Nilima Eriyat
Director: Suresh Eriyat
Director of Photography: Srinivas Reddy
Lighting / Art Direction: Studio Eeksaurus Team
Editors: Priyank Premkumar, Nilesh Dhore
Music: Amar Manglurkar
Sound Design: Chester Misquitta
Post Production: Jivan Gaikawad
Animators: Mukund Bhaleghare, Arun Rane, Sandeep Meher, Bhasker Shinde, Krishna Kedar

Candy-Patterned Cartons – All Sorts Packaging Boldly Displays the Bright Shapes of its Contents (GALLERY)

(TrendHunter.com) Many people are familiar with this popular licorice treat, and the new All Sorts packaging scheme makes the most of the candy’s iconic identity. The Cloetta treats come in four basic looks…

Interval House Toronto: Every Second Matters

url: http://everysecondmatters.ca

Every second in Canada an act of violence against women occurs. Interval House, Canada’s first centre for abused women and children (now celebrating its 40th year) and UNION are bringing this staggering statistic to life, with a new project called Every Second Matters. The Facebook connect driven website puts familiar faces on victims of domestic violence, and prompts visitors to take a stand by buying a second of the day, with each second representing the victims of domestic violence.

The interactive experience begins when users connect to Facebook, giving the site permission to access their friend list. From there, a clock appears showing the current time of day, with a message, “Every second a Canadian woman is abused.” As the clock continues, the user comes face-to-face with a photograph of a female Facebook friend, and are asked the question, “Who has to be affected to make you care?” With every second that passes, a new face appears.

There are 86,400 seconds in a day, and the purpose of the website is to sell all of them. Every donation, no matter how small, goes towards helping the women who turn to Interval House, to help turn their lives around.

Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Copywriter: David Strasser
Art Director: Pedro Izzo
Designer: Justin Aitcheson
Producer: Jennifer Dark
Associate Tech Director: Steve Shaddick
Developer: Matt Grannary
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black

MegaStar Cineplex: Cloudy with a Chance of Meatballs

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Directors: BJ Galinato, Bao Chau Ngo
Copywriter: Mike Ramsy
Photographer: BJ Galinato
Producer: Xuan Nguyen
Account: Alfred Leitao

Fox: Darth Vader Me

Check out the work at http://www.darthvader.me.

The site offers users the ability to change and record their voice to sound like Darth Vader.

Advertising Agency: OFF, São Paulo, Brazil
Creative Director: Andrei Ivanoff
Art Directors: Andrei Ivanoff, Daniele Chiarantini
Copywriter: Mario George
Producer: Carlos Alberto de Francis
Developer: Renan Mariano
Published: October 2013

BBC lança Playlister, um serviço de música

A BBC acaba de lançar o serviço Playlister, uma nova plataforma que permite que os usuários escutem música online, além de salvar, favoritar e adicionar faixas em playlists personalizadas. Estas podem ser ouvidas e armazenadas online, ou exportadas para os canais dos parceiros do projeto: Spotify, YouTube e Deezer.

O serviço também permite que os usuários sigam os DJs da BBC para escutar suas seleções, programas e também receberem recomendações de músicas do mundo todo.

Pensando nos hábitos de seu próprio público, a empresa espera facilitar a vida dos usuários em questões de armazenamento e organização de suas músicas.

Segundo a BBC, sua plataforma pretende dar acesso a mais músicas do que qualquer outra.

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“Nós temos tradição em trazer boa música para nossa audiência. Queremos novamente transformar a relação do nosso público com a música.” – BBC

Parece que a empresa começou a colocar grande ênfase em inovação e interatividade quando se trata de seus serviços digitais. Playlister é um produto internacional com parceiros de peso que, juntamente com provedores de música e ênfase no acesso, compartilhamento e agilidade, pode se transformar em mais um recurso para reter e interagir com sua audiência. Já pensando aqui nos nativos digitais, que estão muito além do rádio e da TV.

Playlister estará disponível nos próximos dias para desktops, browsers e mobile. Por enquanto, é possível testar em beta aqui.

Brainstorm9Post originalmente publicado no Brainstorm #9
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New Hershey Brand Got Its Start in China — But Don’t Call It an Import


The Hershey Co. announced on Thursday that it would launch a new brand of caramel candies in the U.S. in January called Lancaster, after debuting the brand in China earlier this year.

But don’t call it an import. Rather, the U.S. launch is the culmination of a new global product-development process at the candy maker in which the same brand was created for two markets simultaneously. While the candies carry the same brand name and similar packaging, Hershey tweaked each one for the unique tastes in both countries.

In the past, Hershey had always launched brands in the U.S. first. The brand also represents the first time in 30 years that Hershey has launched a new product that is not a brand extension or acquisition.

Continue reading at AdAge.com

Fox: Star Wars Holographic Light Saber

May the force be with you.

Advertising Agency: OFF, São Paulo, Brazil
Creative Director: Andrei Ivanoff
Art Directors: Andrei Ivanoff, Karolina Ziulkoski
Copywriter: Mario George
Producer: Carlos Alberto de Francis
Client Services: Caline Fonteneau, Monica Negrini Lepri
Published: October 2013

MoMA: Art Napkin

THE IDEA
Printing frames on napkins and placing them in coffee shops around the city. The drips and stains will mirror MOMA’s Abstract Expressionism paintings in an interactive, shareable way.

HOW IT WORKS
These napkins will become blank canvasses for people to interact with and create their own Abstract Expressionist “paintings.” A playful tagline evokes art critique’s clichés and invites people to check out MOMA’s comprehensive collection to help them get inspired. The results can be shared on Instagram using a hashtag, reaching a bigger audience through the social network.

Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Tomás Azoubel Lima
Copywriter: Letícia Rodrigues de Abreu

Anthon Berg: The Anthon Berg Generous Upgrader

Advertising Agency: Robert/Boisen & Like-minded, Denmark
Creative Director: Michael Robert
Strategist: Søren Christensen
Art Director: Heinrich Vejlgaard
Copywriter: James Godfrey
Digital Director: Mathias Birkvad
Account Manager: Mette Ingemann Dahl
Film production: Gobsmack
Producer: Christina Erritzøe
Digital production: Molamil
CTO: Jorge Hernandez
Senior Interactive Developer: Patrick Svendsson
Senior Developer: Martin Dyrby
Graphic Designer: Abel Martinez
Released: October 2013

MegaStar Cineplex: Bug’s Life

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Directors: BJ Galinato, Nhat Linh Pham, Dang Thuong Do
Copywriter: Mike Ramsy
Photographer: Dang Thuong Do
Producer: Xuan Nguyen
Account: Alfred Leitao

100 Colorfully Branded Products – From Psychedelic Dairy Branding to Matte Multicolored Bottles (TOPLIST)

(TrendHunter.com) Having a product stand out amongst the thousands of other packaged goods can be a challenge, but these colorfully branded products are showcasing that bold and flamboyant colors are a great way to…

There will be blowback

A premonition for the 1%.

From Adbusters #110: The Epic Human Journey: Part 4, Autumn

CHARLES MONNET

Even in the seconds before their heads were about to roll away form their bodies underneath the blade of the guillotine, it still puzzled the opulent Paris elite how this could be happening.

Just months before the storming of the Bastille in 1789, everything was peachy. The social order ran smooth. The poor paid their dues. The middle class kept their mouth shut. The aristocracy parties like it was 1999.

One day they were handing out orders and advice to adoring insiders like a mall Santa dispenses candy canes, and the next day they were being dragged through the streets by their frilly collars like common thieves. Surely they wept like babies, but by then it was too late to apologize.

It always follow the same pattern. The rich and privileged overstep their mark and trigger an almighty backlash of feeding-frenzy-like-violence and cruelty.

After the Russian Revolution, the Bolshevik’s looted the royal palace and executed the entire family even the children. During the Cultural Revolution in China, the intellectual elites were publicly humiliated and carted off to camps where they were forced to work like peasants. In the 1970s, Pol Pot and the Khmer Rouge had child soldiers kill every privileged Cambodian, even those with eye glasses.

Today we are living through another one of those moments, though this time it’s not the royalty, not the land owners nor the intellectual elite … but the financial 1% running around making money off money off money off the backs of the 99% and being very arrogant and remorseless about it.

For the masses, when honest work no longer pays, the more sinister side of survival begins to take hold.

So here’s some advice to the Lloyd Blankfeins, Rex Tillersons, Jamie Dimons, Donald Trumps and Hugh Grants … Watch out! … you might be triggering something that will engulf you.

A narrativa de “Breaking Bad” explicada pela música “El Paso” [SPOILERS!]

O episódio derradeiro de “Breaking Bad” se chama “Felina”, e todo fã ouviu aquela teoria de que – além de um anagrama para “Finale” – o título também representa as siglas dos elementos Ferro (Fe), Lítio (Li) e Sódio (Na). Dessa forma, significaria um final com sangue, metanfetamina e lágrimas.

É uma interpretação interessante, e até apropriada, mas não oficial. O “Felina”, confirmado por Vince Gilligan, saiu da música “El Paso”, do cantor Marty Robbins. A balada country de 1959 é parte inerente do final da série, com a aparição de uma fita K7 (!) e até assobiada por Walter White no deserto.

Na canção, Felina é uma garota mexicana da qual um atirador é apaixonado. Já em “Breaking Bad”, Felina seria a droga azul feita por W.W. Visto dessa forma, a letra “El Paso” não apenas pode ser encaixada com o episódio final, mas contextualizada com toda a série.

Com um vídeo no Vimeo, Bonnie Rose fez isso. Editou o início de “Felina” com diversas outras cenas de temporadas anteriores, combinando com a história contada pela música. O resultado é bem divertido.

Breaking Bad

Brainstorm9Post originalmente publicado no Brainstorm #9
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Volvo Runs With the Bulls in Latest ‘Live Test’ Marketing Stunt

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Following several previous stunts in which a hamster drove a truck ups a cliffsie road and a man allowed a truck to drive over his head, Volvo is out with its latest Live Test marketing stunt.

This time, the theme in running with the bulls. In the video, entitled The Chase, precision driver Rob Hunt maneuvers a red-painted Volvo FL distribution truck through the narrow streets of Spain’s Ciudad Rodrigo while bull runners and bulls themselves follow. As the bulls run, the bull runners work hard to stay ahead and reach the fast-moving truck so they can hop on to safety.

Of the stunt, Hunt said,”The city is old, the streets are narrow and we drive on slippery cobblestones. To be chased by bulls on top of that is a real challenge. The bulls maintained a consistently high speed and were really close sometimes, but the truck handled the corners very well so it was just a matter of driving.”

Hunt also says he had to maintain speeds of at least 30 KPH to stay ahead of the charging bulls.

Keeping cause groups at bay, Volvo makes a point of insuring us no trucks, people or bulls experienced any harm and that the bulls have now been retired to a farm outside Guadalajara.

KLM Treats Kids to Out-of-This-World Screening of Disney’s ‘Planes’


Continue reading at AdAge.com

? Miami Ad School/ESPM lança curso de liderança voltado aos diretores de criação

Liderança Criativa. Esse é o nome do novo curso da Miami Ad School/ESPM.

Feito para quem assumiu o cargo de diretor de criação na agência ou a quem pretende assumir esse posto, logo mais. O curso vai preparar o participante para encarar as novas responsabilidades do cargo que não são nada fáceis.

Na lista de professores, só feras vão compartilhar experiências, curiosidades, cases de sucesso e mostrarão o verdadeiro papel do diretor de criação que, além de aprovar ideias, também precisa liderar pessoas e se relacionar com clientes e outras áreas da agência. É pressão o tempo todo, de todos os lados. E você tem que estar pronto.

Vale a pena conferir: www.miamiespm.com.br/lideranca

MAS

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[Esse post é trazido a você por Miami Ad School. Texto de responsabilidade do anunciante.]
Publieditorial

Brainstorm9Post originalmente publicado no Brainstorm #9
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The Opus Building by Zaha Hadid

Prévu pour 2016, ce projet d’hôtel Me by Melia à Dubaï sera logé au sein de la Tour Opus, proposée par Zaha Hadid Architects. Premier hôtel de l’architecte irako-britannique, cette structure originale de plus de 95 mètres de haut proposera plus de 100 chambres. A découvrir dans la suite.

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Enterprise Rent-A-Car Wants to Help This Dad Avoid Embarrassment of Driving His Daughter’s Pink Car

enterprise_pink_car.png

Heeding the fact that one in eight people will get into an auto accident this year and that, following those accidents, vehicles are in the shop for an average of 13 days resulting in vehicle owners borrowing family cars, hitching rides, or paying out-of-pocket rental fees of up to $400, Enterprise Rent-A-Car is highlighting the importance of rental reimbursement coverage.

Why? Well, because they want you to rent from them instead of using your daughter’s pink car like the frustrated father in this hilarious new commercial.