Advertising Agency: bcg2, Auckland, New Zealand
Executive Creative Director: James Blackwood
Creative Director / Copywriter: Robin Powell
Art Director: Mike Knight
Account Director: Pam McIntyre
Photographer: Fraser Clements
Published: October 2013
The former “Nightline” anchor will have an as-yet-undefined anchor role at CNN and will also cover the technology world.
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(TrendHunter.com) Choosing a spooky and original outfit to wear on Halloween can be a lot of fun, but if you’re looking to go above and beyond normal expectations, then these bizarre costume ideas will…
When it comes to sex, Alberta seems to be redefining the phrase "getting freaky." Already home to Canada's highest rate of syphilis, the province is now seeing a rise in gonorrhea, leading health officials to launch an unsettling ad campaign called "Sex Germs."
The concept is that residents who are careful about avoiding germs such as the common cold virus clearly aren't as careful about sexually transmitted diseases. "We seem to have developed good habits in avoiding everyday germs," the campaign site asks, "but what about sex germs?"
Targeted at the 18- to 24-year-old crowd, the ads from agency Calder Bateman feature models sporting a communicable-disease-chic red eye/snot combo with a caption like, "His cold is just one thing you could catch."
This is a follow-up to Alberta's "Plenty of Syph" campaign against syphilis. As an STD awareness campaign, it's a little reminiscent of Trojan's "I got you gonorrhea for your 21st birthday" commercial from 2009 and far less exciting than Toronto's "Attack of the Cursed Syphilis" poster campaign. It's also grosser than this French commercial with guys in STD costumes chasing scantily clad lovers, but way less weird.
Check out the TV spot below and two posters after the jump.
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Advertising Agency: Droga5, Australia
Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Copywriter: David Nobay
Art Director: Andy Fergusson
Director: Ari Evasio
Executive Producer: Jorge Larrain
DoP: Christian Cottet
Planner: Matt Langler
Account Director: ant warne
Head of Content TVP: holly alexander
Post production: The Editors
Editor: Dan Lee
Designer: Julian Romera
Music: Nylon
Account manager: Natalie Hellon
Wardrobe Stylist: Sol Montalvo
The episode Thursday night, which addressed the death of the actor Cory Monteith via the death of the character he played, drew 7.4 million viewers.
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The new leader of the streaming service would be Mike Hopkins, a veteran of Fox Networks with a focus on distribution as opposed to creating new content.
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Government shutdown driving you to drink? Maybe now's a good time to drunk-dial Congress. Revolution Messaging, a mobile advertising firm that reps political clients, probably had some free time during the shutdown, so the team invented a platform that allows you to randomly dial a member of Congress and start screaming. The microsite, DrunkDialCongress.org, even helpfully provides topics and drink recipes. As a marketing tactic, Revolution Messaging has found a great way to keep its business top of mind even when members of Congress are out of their damn minds. The beauty of the platform is the random-calling feature. Because everyone in Congress is to blame when no one can watch the panda. Party politics aside, we’ve all got a reason to get pissed.
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They don’t like it any more than you do.
Treat pet hair loss with Wild Salmon Oil.
Hair loss at pets is as common as baldness at humans. So, if you’d had this problem, you’d hope for an effective treatment. Treatment that in the world of pets is possible. With this in our minds, we translated the feeling of animal hair loss by depicting dramatic portraits of pets suffering of human baldness.
Advertising Agency: Publicis, Bucharest, Romania
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Mihnea Gheorghiu
Senior Art Director: Raluca Bararu
Copywriter: Cosmin Baba
Account Manager: Miruna Sandulescu
Production: Vlad Opreanu / New Folder Creative Studio
Photographer: Dan Vezentan
Retouching: Raluca Bararu
They don’t like it any more than you do.
Treat pet hair loss with Wild Salmon Oil.
Hair loss at pets is as common as baldness at humans. So, if you’d had this problem, you’d hope for an effective treatment. Treatment that in the world of pets is possible. With this in our minds, we translated the feeling of animal hair loss by depicting dramatic portraits of pets suffering of human baldness.
Advertising Agency: Publicis, Bucharest, Romania
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Mihnea Gheorghiu
Senior Art Director: Raluca Bararu
Copywriter: Cosmin Baba
Account Manager: Miruna Sandulescu
Production: Vlad Opreanu / New Folder Creative Studio
Photographer: Dan Vezentan
Retouching: Raluca Bararu
In this thrilling ad for Sears’ DieHard batteries, Y&R Midwest takes the familiar storyline of a couple being chased by zombies and turns it into something quite spectacular. Tool director Tom Routson gets behind the camera as a pair is chased down a dark alley by a writhing mass of brain-eaters. The hero — who turns out to be a total coward — gets away, leaving the woman behind to fend for herself. Thankfully, she knows the power of a trusted battery.
The plotline isn’t exactly original; many marketers have gone down the undead route over the last few years, presumably inspired by the popularity of shows like “The Walking Dead.” But this commercial’s great direction, slick production and tight screenplay keep you guessing until the end. And since it’s almost Halloween (and “The Walking Dead” comes back this weekend), you can never have too many zombies.
For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
I was recently on a conference call with a large agency, and we were discussing the logistics behind building and introducing a new brand’s promotion website. First one red flag came up, and then another and another, and suddenly the production schedule was approaching six months. We all laughed, wondering if this is really what it takes to make good stuff happen.
It begged the question, do brands really need to wait this long, invest this much and act this slowly? Which then prompted an interesting discussion around our agency about how easy our digital tools have made creating online and social presences. Far from requiring six months, we started wondering how quickly we could launch a brand.
Could a group of smart, creative people launch a brand in 24 hours or less? I think so.
Our Clip of the Week this week is a simple, straightforward interview with a 16-year-old girl conducted by Jon Stewart during Tuesday night's episode of "The Daily Show." What makes the segment extraordinary is that the 16-year-old girl in question is Malala Yousafzai, the Pakistani activist who survived a Taliban assassination attempt last year; she was targeted because she openly champions education for girls. Yousafzai was a 2013 Nobel Peace Prize nominee and just yesterday was awarded the European Parliament's Sakharov Prize for Freedom of Thought, which in previous years has gone to the likes of Reporters Without Borders and Nelson Mandela.
Watching this impossibly poised, brave girl talk about what it means to be female in her particular part of the world, and what she's been doing about it (starting at age 11, when she started pseudonymously blogging for the BBC), is both deeply unsettling and profoundly inspirational.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.
“Masters of Sex” é uma nova série do Showtime – do qual agora eu tenho sérias restrições depois do horroroso final “Dexter” – que conta a história dos pesquisadores William Masters e Virgínia Johnson. Ambos romperam tabus na década de 1950, com diversas teorias pioneiras sobre sexo nos EUA.
A comunicação visual do programa é baseada em um esperto logo tipográfico, com a letra “E” virada para cima e formando as linhas de uma mulher nua. A marca ainda é flexível para os lugares em que as pessoas possam se sentir incomodadas com o desenho (sim, isso é possível, aparentemente). Donald Buckley, vice-presidente de marketing do Showtime, revelou que alguns materiais foram impressos com o “E” na posição normal.
Segundo o canal, o design foi ideia de um freelancer. Espero que o nome dele seja Abdallah Ahizoune, que publicou um trabalho quase idêntico no Dribble no começo do ano passado.
“Masters do Sex” estreou no dia 29 de setembro, e aqui no Brasil é exibida pela HBO.
Post originalmente publicado no Brainstorm #9
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Découverte de Rachel Brooks, une graphiste et illustratrice anglaise qui parvient à décliner des identités de marques avec talent. La preuve avec cet exercice « Freeze Ice Identity » pour une entreprise Gourmet Ice Lolly et ces créations colorées et joyeuses, à découvrir dans la suite.
Remember when, not so long ago, Miley Cyrus was pop culture's Public Enemy No. 1? How she was widely ridiculed and condemned for her MTV Video Music Awards tw-tw-tw… geez, I can't even bring myself to say it, but you know what I'm talking about — that "dance" thing she did with the unsuspecting foam finger (which has since reportedly filed a restraining order) and the crotch of the son of the dad from "Growing Pains." And how she took that naked ride on that wrecking ball (211 million views and counting on Vevo/YouTube), and how she couldn't stop licking everything, and and and…
Yeah, I can barely remember any of that either. Or rather, I've started to think of all of her seeming acting out — "I look at Miley Cyrus and I see a meltdown waiting to happen," is how Elton John put it — as a rather strategic form of culture-jacking. And all of the collective outrage as everyone just behaving exactly according to plan.
I agree with this assessment, on Twitter, from Bradley Kay, president of creative agency SS+K:
The Illinois Lottery wanted to get the word out about their new game, “Hit or Miss,” which has the best overall odds of winning (1 in 4.54) of any Illinois Lottery Game. The game offers rewards to players who match 8-12 or 0-4 of the given numbers, with a grand prize for matching all 12.
To help them promote the new game, The Illinois Lottery tapped Downtown Partners Chicago for a new television spot. That spot, “Hit or Miss,” introduces the new game in a way that will “reinforce the lottery brand’s ‘Anything’s Possible’ tagline by showcasing a win-win opportunity for players that allows them to win even when they do not match any of their numbers,” says Jim Schmidt, partner and creative director at Downtown Partners Chicago. “Hit or Miss” gives viewers a peek inside the “Innovation Department” at The Good Life Inc. Several failed ideas are scoffed at by a director making the rounds, before he happens upon the “Hit or Miss” game — in this case represented by an archery target with arrows sticking out of it. “Win if you hit, win if you miss,” exclaims an excited developer. The director is pleased to finally be presented with a good idea. It’s not long until he’s shown another bad one, however: Lint Lotto.
The lighthearted spot is a good introduction to the win-win schtick of the new game, and the ending is actually worth a chuckle. Critical Mass is handling the display and social media aspects of the new campaign, which also encompasses coupons, point-of-sale advertising materials, radio spots, billboards, and promotional events. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Just as the big broadcasters are settling in to their fall seasons, one of network TV’s biggest challengers, AMC’s “The Walking Dead,” is returning Sunday to make itself felt.
“The Walking Dead” became the most watched show among adults 18 to 49 years old last season, with 8.1 million in that demographic and 12.4 million total viewers ultimately tuning in to the season three finale. In comparison, CBS powerhouse “The Big Bang Theory,” broadcast’s highest-rated scripted program in the demo, was watched by 6.6 million 18-to-49-year-olds last week.
The success of a small cable channel’s post-apocalyptic zombie series has turned TV conventions on their head, in both programming and advertising.
Well, they finally went and did it.
After four solid seasons of douchebaggy secret agent Sterling Archer bellowing "DANGER ZONE!" in a Logginsy falsetto, FX has re-created the hilariously self-serious music video of the action theme from Top Gun. Archer is (of course) Tom Cruise's Maverick, evil psychopath Barry is Val Kilmer's Iceman, Archer's on-again-off-again girlfriend Lana is the Meg Ryan character, and his secret friend with benefits, Pam, is Kelly McGillis. And, of course, poor Cyril is Goose.
The crème de la crème, though, is disturbingly perverted IT guy Krieger as the great Kenny Loggins, leering at the camera in a fashion that seems parodic and over-the-top until you see the actual music video (see below the FX clip).
I wish I could remember the exact moment when Archer became a show I admitted I loved. It was probably around the time Archer started talking about how he "didn't invent the turtleneck, but I was the first to recognize its potential as a tactical garment." It's consistently one of the best-acted shows on TV, especially H. Jon Benjamin as the lead character. And the jokes … well, just watch to the end of the clip.
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3. He loves taking his three kids on adventurous trips. This summer, John motorcycled across Northern Vietnam, and took his family with him. Not ones to shy away from trying something new, all of them sampled “duck in an egg,” which is a duck, just before it’s ready to hatch.
4. He chased his now-wife for over four years before she agreed to date him. As for girls who actually liked him, John relates to Woody Allen’s relationship application of the Groucho Marx quote: “I would never want to belong to a club that would have me as a member.”
5. He’s a doodler — particularly during conference calls. Turns out this strategy actually helps him to listen better. John says he isn’t very gifted with representational drawing, but one of the agency’s designers has encouraged him with “process drawing.” He once saw an audiologist who suggested he always stay engaged visually in order to process aural information.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
