Advertising Agency: Mosaicoon, Italy
Art Directors: Alessandro Albanese, Gianluca Scuderi
Copywriter: Davide Iacono
Client Service Director: Pietro Sorce
Project Manager: Fabiana Cumia
Key Account Manager: Marco Perniciaro
Agency Producer: Annalisa De Simone
Head of Seeding: Marco Imperato
Seeders: Gabriella Trapani, Valentina Alba, Giorgio Turrisi
Have you ever cruised the competition’s website just to ogle their client roster? Sure you have. Not that you’re interested in poaching; it’s just natural curiosity. Are they working with big brands, or the next happening product?
I crave those juicy, high-profile projects as much as the next guy. But I can’t let them define me any more than the bite-sized nuggets of work that land on my desk. In fact, there are a slew of advantages to being open to all kinds of opportunities, not just the ego feeders.
One-offs and quick-turns can move through your office rapidly and show clients just how high your level of service can be. You can react quickly to problems and have more time for research, brainstorming and planning — adding to your cache and detracting from any repetitiveness that could weigh you down. You can meet with clients more often and work through several revisions. As a result, it’s pretty easy to demonstrate your worth. And there’s a rush of satisfaction that comes with getting good work done fast.
Life quality can come from many things. A good car insurance, for example. 380 000 Volvo owners have already chosen us. And the majority stay loyal year after year. At volvia.se you can read 10 good reasons to why that is. Many customers appreciate the smooth claims handling and reliable repairs with Volvo Genuine Parts. Important issues that provide peace of mind and let you focus on the valuable things in life. Your life quality. The best insurance for your Volvo.
Advertising Agency: Forsman & Bodenfors Inhouse, Gothenburg, Sweden
Art Director: Daniel Hessel
Copywriters: Susan Brohagen, Niklas Arvidsson
Photographer: Magnus Pajnert
Production Manager: Anna Christéen
Published: September 2013
Life quality can come from many things. A good car insurance, for example. 380 000 Volvo owners have already chosen us. And the majority stay loyal year after year. At volvia.se you can read 10 good reasons to why that is. Many customers appreciate the smooth claims handling and reliable repairs with Volvo Genuine Parts. Important issues that provide peace of mind and let you focus on the valuable things in life. Your life quality. The best insurance for your Volvo.
Advertising Agency: Forsman & Bodenfors Inhouse, Gothenburg, Sweden
Art Director: Daniel Hessel
Copywriters: Susan Brohagen, Niklas Arvidsson
Photographer: Magnus Pajnert
Production Manager: Anna Christéen
Published: September 2013
Life quality can come from many things. A good car insurance, for example. 380 000 Volvo owners have already chosen us. And the majority stay loyal year after year. At volvia.se you can read 10 good reasons to why that is. Many customers appreciate the smooth claims handling and reliable repairs with Volvo Genuine Parts. Important issues that provide peace of mind and let you focus on the valuable things in life. Your life quality. The best insurance for your Volvo.
Advertising Agency: Forsman & Bodenfors Inhouse, Gothenburg, Sweden
Art Director: Daniel Hessel
Copywriters: Susan Brohagen, Niklas Arvidsson
Photographer: Magnus Pajnert
Production Manager: Anna Christéen
Published: September 2013
Life quality can come from many things. A good car insurance, for example. 380 000 Volvo owners have already chosen us. And the majority stay loyal year after year. At volvia.se you can read 10 good reasons to why that is. Many customers appreciate the smooth claims handling and reliable repairs with Volvo Genuine Parts. Important issues that provide peace of mind and let you focus on the valuable things in life. Your life quality. The best insurance for your Volvo.
Advertising Agency: Forsman & Bodenfors Inhouse, Gothenburg, Sweden
Art Director: Daniel Hessel
Copywriters: Susan Brohagen, Niklas Arvidsson
Photographer: Magnus Pajnert
Production Manager: Anna Christéen
Published: September 2013
The new book promises to be more personal than his previous books, sharing untold stories that involve Ray Charles, Waylon Jennings, Johnny Cash and Merle Haggard.
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(TrendHunter.com) The beautiful Yacht House by Robin Monotti Architects sits on the seaside in the Ukraine. At a first glance, the house might look like just another modern white house, but it has many details that…
Situé dans le quartier de Setagaya-ku à Tokyo, ce Cafe Ki au design épuré a été pensé par les équipes du studio de design japonais Id. De superbes espaces blancs, proposant en son sein des portes-manteaux noirs ressemblant à des arbres. Plus d’images de ce projet dans la suite de l’article
Happy Halloween! It’s a time for costumes, spooks, candy, and branding lessons for small businesses. That’s right, a time to take a look at what business branding lessons we can learn from Halloween characters. Take a guess at which character best represents an issue your brand is facing.
Frankenstein – It’s Alive! But your brand is frightening to look at. You’ve, by some product of science and madness, created a brand out of various parts, images, and ideas. You have a functioning website, product, and images but they are all inconsistent. One look at all of your messaging and imaging together could make a designer shreek.
What makes you scary – There is no consistency. People don’t know what to expect from you. There is good inside of you but your audience is too busy screaming and running the other way through the village. Not to mention an even scarier thought, bouncing off your website. Until you put a coherent, consistent brand in front of them, they will never be able to relate to your brand.
Branding lesson – Be consistent
Ghost – Is your brand real or not? We just don’t know. Sure, it could be fun and friendly but it’s unseen. And it’s unlikely a late night paranormal TV program will go out searching for your brand.
What makes you scary – Are you even there? Your audience can’t see you. If they can’t see you, they won’t be able to use your product or service – no matter how awesome. If you have a brand, get it out there! Be seen.
Branding lesson – Be seen
Mummy – You’re looking pretty good for 5,000 years old…but you don’t look much younger than that. You have a well established brand that has recognition. Those old bandages have gotten you this far, why change?
What makes you scary – Your brand hasn’t changed since the start. Brands need to evolve as your organization and customers do. It’s a fast paced world where brands can rise and fall. Make sure your brand is staying true to who you are but keeping up with the times.
Branding lesson – Be evolving
Skeleton – There’s not much to your brand. You could say it’s bare to the bones. It’s about as plain and basic as it can be. People know of your brand but nothing makes you unique.
What makes you scary – You’re boring. Nothing makes you memorable. Your business has something unique to offer, so show that. Adding some depth to your brand can go a long way.
Branding lesson – Be unique
Werewolf – You seem to be a normal human being but when the the full moon hits, you’re anything but. Don’t be something you’re not.
What makes you scary – Customers trusted you and now you’re something completely different. You will struggle to build customer loyalty when you can’t deliver on what you promised. Make sure you brand image and messaging align with what you deliver.
Branding lesson – Be honest
Now this is all in fun but these are some real issues many business brands face. Whether you’re a mom and pop shop that’s been around for decades, a young startup or a mature business, branding matters.
This guest article was written by Nate Holmes of Smartimage.
This year’s Media Week Awards received a record number of entries, we interviewed the winners on the night at at the Grosvenor House Hotel, Park Lane.
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Creating a genre of its own in the market is the zombie run, a race or obstacle course in which costumed zombies chase runners. The popularity of zombie runs boils down to escapism, according to Bill Ward, VP-marketing for Reed Street Productions, which created the Run For Your Lives zombie race.
“I think the popularity of these events is really about supply catching up with demand, as business-minded individuals noticed the convergence of two trends — adventure runs and zombie intrigue,” said Mr. Ward. “I think everyone was surprised to see how much latent opportunity the zombie craze held.”
Marketer tie-ins
“Avoid a tragedy.”
Advertising Agency: Proximity, Santiago, Chile
Creative Director: Marcelo Con, Fernando Cuevas, Daslav Maslov
Art Director: Cristián Ziro Salazar, Daslav Maslov
Copywriter: Fernando Cuevas
Digital Producer: Gonzalo Arévalo
Photographer: Pato Pescetto
Advertising Agency: Proximity, Santiago, Chile
Creative Director: Marcelo Con, Fernando Cuevas, Daslav Maslov
Art Director: Cristián Ziro Salazar, Daslav Maslov
Copywriter: Fernando Cuevas
Digital Producer: La Mano Estudio
Manning Gottlieb OMD picked up the award for Media Week Agency of the Year 2013 at this year’s Media Week Awards.
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Art Director: StefaniaTedeschi
Copywriter: Gennaro Borrelli
Chris Hadfield, o astronauta popstar e comandante da Estação Espacial Internacional, está lançando um livro. O título: “An Astronaut’s Guide to Life on Earth”.
Para promover a publicação, um trailer mostra um astronauta tentando se adaptar a vida cotidiana no planeta Terra. Mas Hadfield tem a solução, através de suas histórias no espaço
Não sei se o livro é bom, tem um climão meio auto-ajuda, mas o vídeo diverte. “An Astronaut’s Guide to Life on Earth” está disponível em versão impressa, digital e audiobook.
Post originalmente publicado no Brainstorm #9
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Arena’s redevelopment continues with the appointment of MEC UK’s Beatrice Boue as managing partner this week.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
