Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth – based on how our brains really work – which he believes could save businesses £8 billion a year in wasted advertising.
(TrendHunter.com) These transparent kitchenware items are a fantastically practical way to visually keep track of what you’re cooking or pouring as you do it.
When it comes to cooking or preparing meals in the…
(TrendHunter.com) These creepy Halloween jewelry pieces will definitely make your skin crawl. Even those with an immunity to all things gruesome might find that some of these creations are enough to make their…
(TrendHunter.com) Designed by husband-and-wife design duo Robert and Cortney Novogratz, the Novo acrylic folding table from home retailer CB2 is a modern translation of a classic TV dinner table design of our past….
News organizations were split on whether to identify two Florida girls, 12 and 14, accused in the online bullying of a third girl who committed suicide.
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“Land safe. Always wear a helmet.”
Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok
Director Of Social Marketing Support Unit: Supatnuj Sorndamrih
Advertising Agency: Frontera Group, London, United Kingdom
Creative Director: Bruno Cepollina
Art Director: Francesc Coves
Copywriter: Anthony Underhill
Illustrator: Stuart Jackson
Some experts attribute the trend to a boom in exploring the provenance and improving the quality of what Americans eat and drink.
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Advertising Agency: AMV BBDO, London, United Kingdom
Copywriter: Toby Allen
Art Director: Jim Hilson
TV Producers: Verity Elvin, Claire Toms
Director: Finn McGough
Production Co: Rogue Films
Producer: Maddy Easton
Production Manager: Kelly Ross
Director of Photography: Jaime Feliu-Torres
Post Production: The Mill London
Editor: Mark Burnett / Ten Three
Metropolitan Entertainment has accused CMJ of failing to repay loans Metropolitan made in 2009 and 2010 to help keep the festival afloat.
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European candy giant Ferrero is consolidating its global media-buying and -planning business with Omnicom Group after a review.
In a statement, the marketer said that effective Jan.1, the holding company’s media arm, Omnicom Media Group, will assume the business in markets including the U.S., the U.K., Australia and Russia. Ferrero has worked with several media agencies and holding companies around the world, including Dentsu’s Aegis, Publicis Groupe’s ZenithOptimedia, WPP’s GroupMand Omnicom Media Group, which houses both PHD and OMD. For Omnicom, the win comes as it awaits a merger with Publicis Groupe.
Accenture was the consultant guiding the review process.
Glenn Greenwald was offered a “once-in-a-career dream journalistic opportunity that no journalist could possibly decline,” he wrote on his blog.
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Commerce is rapidly changing, and companies like Visa see it as an indicator of what’s to come in marketing, particularly as the physical, digital and social aspects of commerce converge.
Visa CMO Kevin Burke spoke at Ad Age’s Digital Conference in San Francisco on Tuesday, talking about his vision of the future of marketing — what he calls “omni-commerce” — and how the company is adapting its marketing to keep up with its payment innovations. He gave us some highlights in these mini-clips:
Yahoo reported third-quarter profit that topped analysts’ estimates but revenue that was flat as turnaround efforts by CEO Marissa Mayer continued.
Profit, excluding some items, was 34 cents a share, Yahoo said today in a statement. Analysts had projected earnings of 33 cents, according to data compiled by Bloomberg.
Revenue, excluding the cost of payments to sites that helped drive traffic, was $1.08 billion, down 0.8% from the quarter a year earlier. Display ad revenue excluding traffic acquisition costs fell to $421 million from $452 million. Search revenue excluding traffic costs ticked up to $426 million from $414 million.
(TrendHunter.com) Model Aleksandra Kudyba stars in the colorful ‘Summer Vibe’ fashion story by photographer Eliza Stegienka. Captured exclusively for Design Scene, the outdoor editorial highlights a…
Sport is the new black.
Advertising Agency: Altraforma, Barcelona, Spain
Creative Directors: Yoryo Hortolà, Adrià Rosell, Albert Bernal, Álvaro Ortiz
Art Directors: Albert Bernal, Álvaro Ortiz
Copywriters: Yoryo Hortolà, Adrià Rosell
Photographer: Ivan Jurado / Bungalow
Production Company: Bungalow
Producer: Lara Saborido
Retoucher: Ruben Panzuela / Bungalow
Published: October 2013
Sport is the new black.
Advertising Agency: Altraforma, Barcelona, Spain
Creative Directors: Yoryo Hortolà, Adrià Rosell, Albert Bernal, Álvaro Ortiz
Art Directors: Albert Bernal, Álvaro Ortiz
Copywriters: Yoryo Hortolà, Adrià Rosell
Photographer: Ivan Jurado / Bungalow
Production Company: Bungalow
Producer: Lara Saborido
Retoucher: Ruben Panzuela / Bungalow
Published: October 2013
Sport is the new black.
Advertising Agency: Altraforma, Barcelona, Spain
Creative Directors: Yoryo Hortolà, Adrià Rosell, Albert Bernal, Álvaro Ortiz
Art Directors: Albert Bernal, Álvaro Ortiz
Copywriters: Yoryo Hortolà, Adrià Rosell
Photographer: Ivan Jurado / Bungalow
Production Company: Bungalow
Producer: Lara Saborido
Retoucher: Ruben Panzuela / Bungalow
Published: October 2013
“Don’t subtweet your homies.”
That was the line Billy Parks, Chernin Group VP-digital production and programming, delivered to Ad Age Digital Conference San Francisco on Tuesday as he tried to get across how specific the language of millennials is — and how foreign it can sound to marketers.,
The line,was culled from an episode of “Summer Break,” a recent all-digital Chernin Group reality show that followed a group of teenagers during their last summer before college, posting their activities on YouTube, Twitter, Instagram and Tumblr. And for the unitiated, a “subtweet” is a post on Twitter that refers to someone but not by name — often in a negative way.
Do you find yourself in awe of certain brands? You know, those with an unquestioning, undyingly loyal following. Timberland or Chipotle come to mind.
You’re likely working harder than ever to push your brand toward iconic status, using content strategies and every emerging social platform, hoping that something you do will catch fire. You dream of the day your brand will become admired, not only by its target audience, but also by the larger marketing and business media.
Admiration is certainly achievable. But what about “holiness”? Is it too much to expect that your brand might someday be worshiped? Maybe not. But getting there is less about what the brand does, and more about what it doesn’t do.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
