Hasta La Creative!

Pyro Pet, c’est le nom de ce joli projet Kickstarter de bougies en forme de chat. Appelée Kirsa, cette bougie disponible en deux couleurs, propose une armature en forme de squelette. Une création très réussie à découvrir en images dans la suite, avant et après la fonte de la cire.

An office of the National Oceanic and Atmospheric Administration will collaborate with “Octonauts,” an animated preschool show about undersea adventuring.

Ikea goods aren’t exactly the sturdiest known to man, but the retailer recently set up a platform through which its customers could find a new home for the Besta, Hemnes, Malm or other pieces they’re ready to part ways with. Working with SMFB, Oslo — known for its unusual campaigns for the client (like one that engaged customers to help the brand when it was moving a store and another that let shoppers choose the type of ad they wanted to see via a web banner) — the retailer launched “The Second Hand Campaign,” an integrated effort that advertised customers’ used Ikea products through outdoor, print, broadcast and web banners.

The agency and Ikea put a call out to its patrons, asking if they needed help selling their used goods. Many people responded and 50 were chosen for the campaign. Ikea gathered their used pieces and produced real ads using those goods. Alongside pictures of the second-hand items were printed the owners’ actual phone numbers for potential buyers to call. Outside of the ads, Ikea’s Facebook page became a digital flea market where sellers and buyers could do business every Sunday.

The effort ran for eight weeks, resulting in the sale of every used product.

Continue reading at AdAge.com

The epidemic of the west.

From Adbusters #110: The Epic Human Journey: Part 3, Endless Summer

René Maltête

from the DSM-V

HISTORY AND IDENTITY

Formerly known as cognitive compartmentalization syndrome, Obsessive Rationality Disorder (ORD) is a condition wherein emotion and feeling become detached from cognitive processes and social interactions. Sufferers are driven by progressively irresistible impulses toward exactitude, order and logic. Daily tasks and household chores are inspected and refined. Efficiency in all aspects of life becomes an obsession. Originally thought to be a condition unique to the West, mass social manifestations can now be located throughout the world.

CHARACTERISTICS OF THE DISORDER

In early stages, ORD manifests itself in the desire to suppress existential uncertainty with scientific and mathematical exactitude. Fascination, mystery and the unknown are repressed – first consciously – and then unconsciously.

Over the course of the affliction, the coping dimension of the disease transforms from extreme discomfort to mild pleasure, making withdrawal painful and neurologically degenerative. Those with advanced symptoms often seek out positions of power and influence. Empathetic and altruistic pleasure centers of the brain shutdown.

In economic and political circles, unhealthy and destructive fixations with profit margins, scientific certainty and mathematical proofs substitute intuitive, ethical and moral considerations. At this stage, detachment from the natural and experiential world is complete and successful treatment outcomes are rare. If not for the pervasiveness of acute-stage ORD, mass institutionalization would be the recommended treatment. Rapture is the only known cure.

“Fall is officially here,” observes the perky narrator of this new “Saturday Night Live” commercial spoof, which debuted over the weekend. “Which means it’s finally time to enjoy all those uniquely fall flavors and scents, everywhere from your coffee to your candles. But what about your feminine products?”

Good question! And here’s your answer — which nicely nails all the frollicking-in-nature cliches intrinsic to this genre of advertising while also making the whole cringeworthy pumpkin spice craze even cringeworthier:

Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.

Continue reading at AdAge.com

BBDO New York has introduced a global campaign for Belvedere Vodka, starting with television spots and expanding to print, outdoor and digital advertising.

Focus sur Thomas Kneubühler, un photographe canadien qui s’est penché avec sa série « Electric Mountains » sur l’atmosphère des pistes de ski éclairées la nuit au Québec. De jolis clichés à découvrir dans une série d’images sur son portfolio et dans la suite de l’article.