Hasta La Creative!

It was back in the 1970s that Coca-Cola first announced it would “Like to Teach the World to Sing (in Perfect Harmony).” That campaign launched an association with global music that has remained high on the beverage giant’s marketing agenda ever since.

With two huge sporting events lined up for 2014 — the Winter Olympics in Sochi and the FIFA World Cup in Brazil — Coca-Cola is combining global marketing goals with local efforts, by working with artists from the country where the events are taking place. It will then reinterpret the songs to make them relevant to individual countries.

For example, for the FIFA World Cup in Brazil, Coca-Cola is using talent with local connections for its new song, “The World is Ours.” X Factor finalist David Correy, who re-connected with his Brazilian mother on the show, teamed up with producer Mario Caldato to record the song.

Continue reading at AdAge.com

L’illustrateur malaysien Tang Chiew Ling a imaginé de superbes créations mêlant du dessin et des collages de feuilles, proposant ainsi des silhouettes habillées avec élégance. Une série intitulée tout simplement « Fashion in Leaves » très réussie et à découvrir en détails dans la suite de l’article.

In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James‘s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn’t been much of a gamer since Mortal Kombat and Street Fighter 2 were in existence, but hell, we’re down to revisit the days when we were on fire in NBA Jam. Along with the spot, Zambezi curated an interview with the one and only Michael Jordan dubbed “Uncensored” in what perhaps the greatest basketball player ever actually goes against the grain and dubs Kobe Bryant the only one he probably couldn’t beat in the NBA today. Well, he did emulate his style to perfection after all, so maybe MJ’s on to something. Credits and the Jordan interview after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Fru Hazlitt, the managing director of commercial, online and interactive at ITV, gave a robust defence of TV and its superiority to other media last night at an upfronts presentation that focused on ITV’s commitment to partnerships.

GoPro, the camera manufacturer, tops the viral chart this week with a video of a fireman rescuing a kitten.

(TrendHunter.com) The designer of Just Bar packaging quite cleverly opted for a simplified brand image as a great way to communicate the purity of the treat inside of it. Bright colors were chosen to represent each…

Quase 6 anos após o estranhíssimo Ode to J Smith, o Travis finalmente regressa com um disco que parece ter sido feito em 1997, quando a banda efervescia com criatividade e identidade. E, com essas características, ajudou a definir a cara e as texturas do que se convencionou chamar de Britpop desde os anos 90 até hoje.

Logo de cara, já na primeira faixa, a banda faz um mea culpa: “Why did we wait so long?”

Soa como um pedido de desculpas aos fãs que ficaram abandonados por tanto tempo. Ou talvez ele só esteja querendo dizer que nem eles sabem o porquê de terem ficado esse tempo longe, já que adoram o que fazem.

Where You Stand é o Strangeland do Travis. É o disco que marca o retorno da banda às suas origens – e ao que os caras realmente sabem fazer – depois de algumas tentativas frustradas de mudança de direção. Com o Keane foi igualzinho: Perfect Symmetry e Night Train flertavam com o experimentalismo e obtiveram resultados de gosto duvidoso. Até que no ano passado veio o Strangeland, um primor absoluto.

E a trajetória do Travis foi parecida. Ode foi um disco esquisito – não parecia Travis – e este tempo de descanso parece ter feito bem à banda. O primeiro single, Moving, é o Travis glorioso de sempre, e a faixa título é a música que o Snow Patrol sempre quis fazer mas nunca conseguiu.

O disco tem vários momentos belíssimos como Mother, In a Different Room e Reminder. Tão maduro que parece uma aula. E mesmo as menos inspiradas mostram uma banda empolgada por estar de volta, e todo o álbum é marcado por esta energia que contagia ouvinte com satisfação.

Where You Stand é intimista, melancólico e agridoce. Uma homenagem do brit-pop para o brit-pop, feita para ouvidos pacientes e exigentes, sem pressa e sem preconceitos.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

(TrendHunter.com) Here’s a different solution to illuminating your bathroom for successful visits to toilet during the night: the phosphorescent bathroom. No nightlight or dimmer would be necessary to help…