Hasta La Creative!

Focus sur le travail du motion-designer Marcel Pierkarski qui nous propose de belles compositions représentant les différents chiffres à partir de modélisations 3D d’éléments. Des créations intéressantes « Numbers » à découvrir dans la suite en images, ainsi qu’avec une vidéo de démonstration.

In Kate Upton’s latest dalliance with food — it’s like some kind of aphrodisiac for her — arrives home with her roommate, gets hungry, seductively changes, heads to her bedroom, turns on Larry King, practically has an orgasm while consuming a meaty Pocket and slips into a psychedelic dream featuring Snoop Dogg doing a mashup of Biz Markie’s 1989 hit “Just a Friend (You Got What I Need) which ends up “You Got What I Eat.”

Now if that isn’t a dirty double entendre, we don’t know what is. Yea, selling sandwiches with a fantasy in which Snoop Dogg sings to Upton about how much he’d like to eat her.

Of the free reign he was given to create this trippy, long-form ad, Snoop Dogg said,”I love working with the Hot Pockets sandwiches team,” Snoop says in a statement. “They let me do what I do and bring the funk out with their message, you know? We needed to top ‘Pocket Like It’s Hot,’ and this video is so dope. It’s funnier, and we got the flyest girl in it with me.”

Well if you’re talking about ad babe of the day then Upton is most definitely the flyest girl. She’s done a commercial for so many brands it’s tough to keep track. Can you blame her though? As long as the industry lusts after her, she might as well make as much coin as she can. Outward beauty doesn’t last forever.

A parceria entre Activision e Eminem começou lá em 2009, com “Call of Duty: Modern Warfare 2″, e não parece dar sinais de acabar. A nova música do rapper – “Survival” – já estava confirmada como trilha sonora e utilizada trailer de “Call of Duty: Ghosts”, e hoje ganhou uma nova peça importante.

O clipe oficial de “Survival”, com quase cinco minutos de duração, é basicamente um grande comercial do game. Foi criado pela agência 72andSunny, a mesma responsável pelas campanhas da milionária franquia FPS.

O vídeo não apenas se apropria de uma estética militar/rebelde, presente em “CoD: Ghosts”, como também exibe diversas imagens do jogo no plano de fundo.

Post originalmente publicado no Brainstorm #9
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It may go without saying that NFL fans have an insatiable desire to get close to their gridiron heroes, whether that means having them coach a local peewee team or teaching them a customized victory dance. Some of those fantasies work out better than others, according to new spots from BBDO and Atmosphere Proximity for longtime NFL sponsor Visa.

As part of a season-stretching promotion to give fans an ultimate NFL experience, Visa is gathering fans' dreams on Twitter and Instagram under the hashtag #MyFootballFantasy. Not all of those will revolve around goofy end-zone movements, if luck is on the players' sides. The dreams could be anything, really, but they're capped at a cash value of $100,000. Plenty of leeway there?

Atlanta Falcons wide receiver Julio Jones stars in a BBDO spot that broke this week for the ongoing campaign, where the origins of his victory shuffle are revealed. Hint: chubby superfan with a white-guy overbite. (In a bit of bad timing for Visa, Jones's season could actually be over already due to injury.) Still to come: New Orleans Saints quarterback Drew Brees fulfilling another sample fantasy. The real winners will emerge before the Super Bowl.

Check out the Jones spot below and the kickoff for the promo, a commercial with San Francisco 49ers coach Jim Harbaugh going medieval on some pint-sized football players. Dad didn't think that one through very well.

CREDITS
Client: Visa
Spot: "Dance Fever"
Agencies: BBDO, New York; Atmosphere Proximity, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Toygar Bazarkaya, Tom Markham
Associate Creative Directors: Kim Baskinger, Rey Martinez
Art Director: Jamie McGaw
Copywriter: Mike Folino
Group Executive Producer: Brian Mitchell
Executive Music, Radio Producer: Loren Parkins
Associate Producer: Georgie Turner

Senior Account Director: Olivia Farr
Group Account Director: Mark Pileggi
Account Director: Joe Prota
Account Manager: Jessica Sinto

Agency: MRY
Associate Creative Director: Ben Waldman
Account Supervisor: Ariel Feigenbaum
Production Assistant: Samantha McGrane

Production Company: Traktor
Director: Traktor
Executive Producer: Richard Ulfvengren
Head of Production: Rani Melendez

Editing Company: Rock Paper Scissors
Editor: Carlos Arias
Producer: Lauren Cancelosi

Visual Effects: MPC

Audio Mix: Sonic Union
Mixer: Michael Marinelli
Mixer: Paul Weiss

Velocity Sports & Entertainment
Senior Manager: Kevin Solomon