Kingsmill owner calls pitch amid digital rethink
Posted in: UncategorizedAllied Bakeries, the parent company of Kingsmill, has sent out an RFI for a digital agency after parting ways with CMW earlier in the year.
Allied Bakeries, the parent company of Kingsmill, has sent out an RFI for a digital agency after parting ways with CMW earlier in the year.
SapientNitro has appointed Neil Dawson, a founder and planning partner at Enter and a former chairman of TBWA, as its vice-president and chief strategy officer for Europe.
Anheuser-Busch InBev and Carlsberg are among the drinks manufacturers approaching creative agencies with a brief to boost beer sales across Europe under the Global Brewers Initiative.
Advertising Agency: john st, Toronto, Canada
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Creative Directors: Chris Hirsch, Nellie Kim
Copywriter: Chris Hirsch
Art Director: Nellie Kim
Agency Producer: Dale Giffen
Account Service: Ian Brooks, Sarah Frackowiak, Ali Williams
Brand planning: Megan Towers
Director: Brian Aldrich
Production Company: Soft Citizen
Exec Producers: Eva Preger, Link York, Andrea Hubert
Head of Production: Rob Burns
Line Producer: Erik Wilson
Director of Photography: Chris Mably
Editor: Ross Birchall / Bijou Editorial
Audio House: Vapor Music
French Adaptation: Headspace
Aired: October 2013
Told from a child’s perspective, “The Developer” is a musical short film by Samsung featuring Lionel Messi and the hit single “Royals” by Lorde. A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is “The Developer” and the children view him with a deep suspicion. Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission. The children watch in awe. They reflect on their current situation by singing Lorde’s breakout hit “Royals,” a song about overcoming her own humble beginnings. The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world’s reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children. The events in this story are a dramatic retelling of actual projects completed by the Messi Foundation.
Advertising Agency: Leo Burnett, Chicago, USA
Creative Director: Shannon McGlothin
Creative Directors: Brandon Rochon, Adam Kennedy, Guy Seese, Brian Murphy
Account Directors: Radim Svoboda, Benjamin Haynes
Account Executive: Cameron Zick
Executive Producer: Jen Dennis
Producer: Keith Jamerson
Music Director: Gabe McDonough
Sr. Music Producer: Chris Clark
Global Strategy Director: Huw Gildon
Strategy Director: Steven Yuan
Senior Strategist: Marton Harsanyi
Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Eriks Krumins
Editorial: Rock Paper ScissorsEditor: Mikkel E.G
Executive Producer: Carol Lynn Weaver
Music Supervisor: George Drakoulias
Sound Designer: Gus Koven / Stimmung
Mixer: Loren Silber / Lime Studios
Music Production Support: Amber Music
Post Production: The Mill
Advertising Agency: Goodby Silverstein & Partners, New York, USA
Executive Creative Director: Christian Haas
Senior Copywriter: Scott Hayes
Art Director: Christine Gignac
Executive Producer: Tod Puckett
Senior Producer: Jim Vaughan
Animator: Mike Landry
Post-Production Producer: John Dutton
Production Company: Smuggler
Director: Guy Shelmerdine
Director of Photography: Brian Newman
Executive producer: Laura Thoel
Line Producer: Drew Santarsiero
Animatronics/FX: Legacy FX
Post VFX: Brickyard VFX
VFX Supervisor: Mandy Sorenson
Producer: Linda Jackson
Editing House: HutchCo
Editor: Jim Hutchins
Producer: Jane Hutchins
Music House: Tone Farmer
Producer: Liz Higgins
Sound Engineer / Sound Designer / Mixer: Tom Love
Audio Mix: Rumble Strip
Advertising Agency: Goodby Silverstein & Partners, New York, USA
Executive Creative Director: Christian Haas
Senior Copywriter: Scott Hayes
Art Director: Christine Gignac
Executive Producer: Tod Puckett
Senior Producer: Jim Vaughan
Animator: Mike Landry
Post-Production Producer: John Dutton
Production Company: Smuggler
Director: Guy Shelmerdine
Director of Photography: Brian Newman
Executive producer: Laura Thoel
Line Producer: Drew Santarsiero
Animatronics/FX: Legacy FX
Post VFX: Brickyard VFX
VFX Supervisor: Mandy Sorenson
Producer: Linda Jackson
Editing House: HutchCo
Editor: Jim Hutchins
Producer: Jane Hutchins
Music House: Tone Farmer
Producer: Liz Higgins
Sound Engineer / Sound Designer / Mixer: Tom Love
Audio Mix: Rumble Strip
Creative: Ari Merkin
Executive Producer: Clair Grupp
Production Company: Supply & Demand
Executive Producer: Tim Case
Director: Gerard De Thame
Line Producer: Fabyan Daw
Director of Photography: Mick Coulter
Post Production: Cosmo Street Edit
Editor: Tom Scherma
Sound Design: Howard Drossin
Stock Music: APM
Graphics: MK12/Ebeling Group
Color Correct/Conform: SwitchFX
Creative: Ari Merkin
Executive Producer: Clair Grupp
Production Company: Supply & Demand
Executive Producer: Tim Case
Director: Gerard De Thame
Line Producer: Fabyan Daw
Director of Photography: Mick Coulter
Post Production: Cosmo Street Edit
Editor: Tom Scherma
Sound Design: Howard Drossin
Stock Music: APM
Graphics: MK12/Ebeling Group
Color Correct/Conform: SwitchFX
Snow in production. Estimated delivery this winter. 4MOTION all wheel system from Volkswagen. Be prepared.
Advertising Agency: TRY/APT, Oslo, Norway
Creative Director: Thorbjorn Ruud, Petter Bryde
Art Directors: Thorbjorn Ruud, Thea Emanuelsen
Copywriters: Petter Bryde, Aleksander Erichsen
Illustrator: Gimpville
Additional credits: Thomas Braten
Published: October 2013
Surprise! Winter is arriving as usual. 4MOTION all wheel system from Volkswagen. Be prepared.
Advertising Agency: TRY/APT, Oslo, Norway
Creative Director: Thorbjorn Ruud, Petter Bryde
Art Directors: Thorbjorn Ruud, Thea Emanuelsen
Copywriters: Petter Bryde, Aleksander Erichsen
Illustrator: Gimpville
Additional credits: Thomas Braten
Published: October 2013