Kingsmill owner calls pitch amid digital rethink

Allied Bakeries, the parent company of Kingsmill, has sent out an RFI for a digital agency after parting ways with CMW earlier in the year.

Volkswagen: Cloud, Jack in the Box

Advertising Agency: TRY/APT, Oslo, Norway
Creative Director: Thorbjorn Ruud, Petter Bryde
Art Directors: Thorbjorn Ruud, Thea Emanuelsen
Copywriters: Petter Bryde, Aleksander Erichsen
Illustrator: Gimpville
Additional credits: Thomas Braten

Surreal Mirror-Image Editorials – The 4Real Oyster Magazine Fashion Story is Visually Conceptual (GALLERY)

(TrendHunter.com) The ‘4Real’ Oyster Magazine editorial is captured by photographer Justin Ridler’s lens. The stunning mirror-image photoshoot highlights a wardrobe of fashion-forward attire that is…

SapientNitro signs up Dawson for board role

SapientNitro has appointed Neil Dawson, a founder and planning partner at Enter and a former chairman of TBWA, as its vice-president and chief strategy officer for Europe.

Brewers in Euro drive to bolster lager sales

Anheuser-Busch InBev and Carlsberg are among the drinks manufacturers approaching creative agencies with a brief to boost beer sales across Europe under the Global Brewers Initiative.

Top Trends of the Week – From Temporary Eye Tattoos to Warrior Editorials (TOPLIST)

(TrendHunter.com) This week’s top trends were heavily Halloween-influenced, particularly one which focused around temporary eye tattoos. Somewhere between makeup and costume, this product caught the eyes of…

Sleepy Sunlit Editorials – The Editorial ‘She Lives in a Daydream’ Lights up the Atmosphere (GALLERY)

(TrendHunter.com) The editorial ‘She Lives in a Daydream’ shows a sleepy model lit up in the light of the glowing sunshine. The first few photos are red in hue, as the camera is exposed to the sun’s…

Multiple Personality Editorials – The Editorial ‘Tomboy Lolita’ Showcases Two Sides to Every Gender (GALLERY)

(TrendHunter.com) Photographer Evie Parazite wows us with her culturally shocking editorial ‘Tomboy Lolita.’ The editorial explores the two sides of a girl’s personality, as she believes that all…

Mitsubishi Mirage: Commute

Advertising Agency: john st, Toronto, Canada
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Creative Directors: Chris Hirsch, Nellie Kim
Copywriter: Chris Hirsch
Art Director: Nellie Kim
Agency Producer: Dale Giffen
Account Service: Ian Brooks, Sarah Frackowiak, Ali Williams
Brand planning: Megan Towers
Director: Brian Aldrich
Production Company: Soft Citizen
Exec Producers: Eva Preger, Link York, Andrea Hubert
Head of Production: Rob Burns
Line Producer: Erik Wilson
Director of Photography: Chris Mably
Editor: Ross Birchall / Bijou Editorial
Audio House: Vapor Music
French Adaptation: Headspace
Aired: October 2013

A Novel Prompts a Conversation About How We Use Technology

Book critics are divided over the quality of Dave Eggers’s highly anticipated novel “The Circle,” which has started a debate on whether technology is invading our lives.

    



Samsung GALAXY Note 3: The Developer

Told from a child’s perspective, “The Developer” is a musical short film by Samsung featuring Lionel Messi and the hit single “Royals” by Lorde. A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is “The Developer” and the children view him with a deep suspicion. Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission. The children watch in awe. They reflect on their current situation by singing Lorde’s breakout hit “Royals,” a song about overcoming her own humble beginnings. The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world’s reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children. The events in this story are a dramatic retelling of actual projects completed by the Messi Foundation.

Advertising Agency: Leo Burnett, Chicago, USA
Creative Director: Shannon McGlothin
Creative Directors: Brandon Rochon, Adam Kennedy, Guy Seese, Brian Murphy
Account Directors: Radim Svoboda, Benjamin Haynes
Account Executive: Cameron Zick
Executive Producer: Jen Dennis
Producer: Keith Jamerson
Music Director: Gabe McDonough
Sr. Music Producer: Chris Clark
Global Strategy Director: Huw Gildon
Strategy Director: Steven Yuan
Senior Strategist: Marton Harsanyi
Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Eriks Krumins
Editorial: Rock Paper ScissorsEditor: Mikkel E.G
Executive Producer: Carol Lynn Weaver
Music Supervisor: George Drakoulias
Sound Designer: Gus Koven / Stimmung
Mixer: Loren Silber / Lime Studios
Music Production Support: Amber Music
Post Production: The Mill

Comcast Business: The Slowskys – Busy

Advertising Agency: Goodby Silverstein & Partners, New York, USA
Executive Creative Director: Christian Haas
Senior Copywriter: Scott Hayes
Art Director: Christine Gignac
Executive Producer: Tod Puckett
Senior Producer: Jim Vaughan
Animator: Mike Landry
Post-Production Producer: John Dutton
Production Company: Smuggler
Director: Guy Shelmerdine
Director of Photography: Brian Newman
Executive producer: Laura Thoel
Line Producer: Drew Santarsiero
Animatronics/FX: Legacy FX
Post VFX: Brickyard VFX
VFX Supervisor: Mandy Sorenson
Producer: Linda Jackson
Editing House: HutchCo
Editor: Jim Hutchins
Producer: Jane Hutchins
Music House: Tone Farmer
Producer: Liz Higgins
Sound Engineer / Sound Designer / Mixer: Tom Love
Audio Mix: Rumble Strip

Comcast Business: The Slowskys – Intro

Advertising Agency: Goodby Silverstein & Partners, New York, USA
Executive Creative Director: Christian Haas
Senior Copywriter: Scott Hayes
Art Director: Christine Gignac
Executive Producer: Tod Puckett
Senior Producer: Jim Vaughan
Animator: Mike Landry
Post-Production Producer: John Dutton
Production Company: Smuggler
Director: Guy Shelmerdine
Director of Photography: Brian Newman
Executive producer: Laura Thoel
Line Producer: Drew Santarsiero
Animatronics/FX: Legacy FX
Post VFX: Brickyard VFX
VFX Supervisor: Mandy Sorenson
Producer: Linda Jackson
Editing House: HutchCo
Editor: Jim Hutchins
Producer: Jane Hutchins
Music House: Tone Farmer
Producer: Liz Higgins
Sound Engineer / Sound Designer / Mixer: Tom Love
Audio Mix: Rumble Strip

TripAdvisor: Room service

Creative: Ari Merkin
Executive Producer: Clair Grupp
Production Company: Supply & Demand
Executive Producer: Tim Case
Director: Gerard De Thame
Line Producer: Fabyan Daw
Director of Photography: Mick Coulter
Post Production: Cosmo Street Edit
Editor: Tom Scherma
Sound Design: Howard Drossin
Stock Music: APM
Graphics: MK12/Ebeling Group
Color Correct/Conform: SwitchFX

TripAdvisor: The Vacationer

Creative: Ari Merkin
Executive Producer: Clair Grupp
Production Company: Supply & Demand
Executive Producer: Tim Case
Director: Gerard De Thame
Line Producer: Fabyan Daw
Director of Photography: Mick Coulter
Post Production: Cosmo Street Edit
Editor: Tom Scherma
Sound Design: Howard Drossin
Stock Music: APM
Graphics: MK12/Ebeling Group
Color Correct/Conform: SwitchFX

In Another Early Cancellation, CBS Sheds ‘We Are Men’

The show, which was panned by critics, contributed to the network’s underperforming Monday night comedy lineup. It follows ABC’s cancellation of “Lucky 7.”

    



Advertising: Snacks for Soccer Stars, and Their Fans

Mondelez International, the maker of snack foods like Oreo cookies and Trident gum, is signing sponsorship deals with United States soccer teams and players.

    



Minimalist Swedish Farmhouses – Sandberg’s Design Fuse the Traditional & the Contemporary (GALLERY)

(TrendHunter.com) Sandell Sanberg has designed a series of 12 Swedish farmhouses, entitled Wiklandsbacke, in a village of the coast of Sweden. The building stipulations restricted the architects to a roof angle of 45…

Volkswagen: Cloud

Snow in production. Estimated delivery this winter. 4MOTION all wheel system from Volkswagen. Be prepared.

Advertising Agency: TRY/APT, Oslo, Norway
Creative Director: Thorbjorn Ruud, Petter Bryde
Art Directors: Thorbjorn Ruud, Thea Emanuelsen
Copywriters: Petter Bryde, Aleksander Erichsen
Illustrator: Gimpville
Additional credits: Thomas Braten
Published: October 2013

Volkswagen: Jack-in-the-box

Surprise! Winter is arriving as usual. 4MOTION all wheel system from Volkswagen. Be prepared.

Advertising Agency: TRY/APT, Oslo, Norway
Creative Director: Thorbjorn Ruud, Petter Bryde
Art Directors: Thorbjorn Ruud, Thea Emanuelsen
Copywriters: Petter Bryde, Aleksander Erichsen
Illustrator: Gimpville
Additional credits: Thomas Braten
Published: October 2013