Hasta La Creative!

Consumers can now make almost any sort of transaction from their mobile phones — except buy a burger and fries.

Fast food has routinely lagged behind other industries in tapping the ever-present smartphone, with moves largely limited to paid ads and apps with store locators and nutritional information. But that’s starting to change.

McDonald’s, the biggest chain by sales, two weeks ago confirmed it was testing mobile payments in Salt Lake City and Austin, Texas. (It’s been testing mobile payments overseas for a while.) The U.S. test includes mobile ordering, with customers able to pick up food in stores, curbside or at the drive-thru, as well as promotions and a loyalty program. KFC, Burger King and Wendy’s are also experimenting with mobile ordering on limited bases, and Jamba Juice is working to broaden the availability of its mobile-payment app.

Continue reading at AdAge.com

La designer française Constance Guisset a imaginé de superbes lampes imaginées pour Moustache Paris. Des créations s’inspirant essentiellement de la chantilly, proposant un design d’une grande fraicheur à la fois joyeux et coloré. A découvrir en images et détails dans la suite de l’article.

It’s that time again to help out home team and reach out to those you who are in the PR biz looking to hone your portfolios. Our education program at Mediabistro is offering a course taught by Linda Marsicano, former VP of corporate communications at Playboy Enterprises. Marsicano’s courseload includes creating a professional PR portfolio, writing a press release and press plan, deciding which items to include in your portfolio and polishing your writing to a professional level. If you’re looking for some more info on this course including pricing, how to enter, go here.

New Career Opportunities Daily: The best jobs in media.

Google is looking at a way to replace the web’s foundational technology for targeting display advertising — third-party cookies — with a system of its own that could solve some big challenges facing advertisers and drastically expand its grasp on the industry.

WHY IS THIS HAPPENING?

First-party cookies come directly from the sites you visit, but third-party cookies are placed by other companies that collect information on you, and are endangered. The privacy-minded do-not-track movement now causing so much consternation for advertisers is predicated on making it harder for companies to use third-party cookies to follow consumers around the web. Traditional cookies are also pretty much useless for mobile advertising.

Continue reading at AdAge.com

Tesco has launched Hudl, a seven-inch own-brand Android tablet that costs £119, or less than £100 for Clubcard customers, which it claims will not create a “closed world of Tesco content”.

Progressive, which for years has filled the airwaves with lighthearted ads featuring Flo the perky sales clerk, is getting serious in its newest campaign breaking this week. In TV and digital ads, the car insurer will abandon its incessant discount messaging and adopt an understated approach aimed at pushing what executives say are the company’s values of hard work, pride and dedication.

Flo is noticeably absent in the campaign, which is called “The Thread.” But her white apron is not. The garment, which she has worn in 94 separate ads in the past six years, appears at the end of the campaign’s first TV ad, which includes footage of people strapping on aprons as they head to work in various industries.

Flo is not retiring: She will continue as the centerpiece of Progressive’s “Superstore” campaign, which along with other comedic spots such as “Rate Suckers,” will still account for the majority of the marketer’s media buy, said Chief Marketing Officer Jeff Charney. “Flo has made us a household name,” he said. But “if you look behind the veil of ‘Superstore,’ there’s a real company and there’s real people behind it,” he said. And “millennials and others are really looking at the company behind the advertising,” he added.

Continue reading at AdAge.com

Apple has launched a television campaign in the UK to support its mid-range iPhone 5C smartphone ahead of a push for its more premium iPhone 5S.

Funny prank, or the ultimate gift?

For Saatchi and Saatchi’s latest campaign for DB Breweries, the agency pranked a friend named Russ by plumbing his house with beer.

Following their plumbing hack, every tap in the house flows with cold beer, fulfilling every alcoholic frat boy’s wet dream. (It is unclear if the toilet is also tapped with beer.) They then set up cameras around the house to capture the reactions of their friend and his significant other. Russ is initially flummoxed by the brown liquid flowing through the tap (usually when that happens it’s time to call a plumber); after smelling and then tasting the beer he delightedly pours himself a glass and decides, “That actually tastes really good.” His wife/girlfriend, on the other hand, seems significantly less amused, presumably with concerns of when water will once again flow through the taps. The spot concludes with Russ climbing under his house, to find the kegs tapped to his plumbing. At this point the prank crew jumps out of hiding, and, predictably, everyone enjoys a good brew.

Since launch last week, the spot has gone viral on YouTube, with the full-length version (watch at your lunchtime leisure above) already racking up over three-million views. There’s also a :90 version, with :60 and :15 TVCS to follow as well as social media support, billboards, etc., etc.

Should Saatchi wish to duplicate this experiment in the States, I would be more than happy to volunteer my apartment. Let’s make this happen guys.

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New Career Opportunities Daily: The best jobs in media.

Se você já parou para imaginar como um carro da Mercedes-Benz é criado, talvez seja melhor você adicionar um pouco mais de magia e arte aos seus pensamentos, conforme mostra Sensations, novo filme da BBDO Paris para a montadora.

Com direção de Wilfrid Brimo e produção do estúdio Wanda, o comercial revela que para se criar um design forte e marcante é preciso jogadores de futebol americano, bailarinos, skatistas, cuspidores de fogo e até mesmo um cervo.

Ao som de Boys Noize, remix do The Chemical Brothers, o filme conta com diferentes versões. A “longa”  dura cerca de 90 segundos, enquanto a integral, abaixo, soma mais de 14 minutos.

Post originalmente publicado no Brainstorm #9
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