People are watching BuzzFeed videos most at the same time that people watch TV the most, according to BuzzFeed CEO Jonah Peretti, and they are watching those BuzzFeed videos on mobile devices.
Watch his interview in the Ad Age @ area at Advertising Week.
Find more videos and coverage from Advertising Week here.
Washington Redskins owner Dan Snyder used to be able to ride out the storm whenever critics mounted another campaign to get him to change the team name some consider a racist slur against Native Americans.
“Never,” is the answer he’s given in the past. But this year, the barrage of criticism — fanned by social media, regular media and advertising — has reached an all-time high, leading some to wonder if the team that plays in Washington will have to plunk down $15 million to change its name.
The Oneida Indian Nation, based in upstate New York, has been making headway with a radio campaign and “ChangeTheMascot.org” website declaring it’s “simply wrong to use the offensive term “Redskins’ to sell anything, much less an NFL team.” And Sports Illustrated’s Peter King and USA Today’s Christine Brennan have vowed not to use the word “Redskins” again.
The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group’s Print Street celebration earlier this month. MediaVest’s managing director Steve Parker reports.
“Fresh from the mountain.”
Advertising Agency: Noble Graphics, Sofia, Bulgaria
Creative Director: Maria Milusheva
Art Director: Irina Tomova
Illustrator: Kristina Kostova
Additional credits: Designer: Kristina Kostova
It’s time for FMCG brands to take the reins and own the online grocery space, writes Michelle Whelan, managing partner at Arc Worldwide.
Regulation and compliance means aspects of banking’s social media activity is still stuck in 2009, according to HSBC social technologies specialist Aden Davies.
Around seven weeks ago Honda launched Project Drive-In, a charity to raise money to buy drive-in theaters digital projectors as 35mm film distribution comes to an end. Project Drive-In lets you vote on which theaters you’d like to see saved, and has included an online Twitter and Vine auction, in addition to their normal crowdfunding at Indiegogo.
Yesterday, Honda released an emotionally charged video documenting the project’s successes so far. Called “The Reveal,” it documents the tear-filled reactions of drive-in owners when they are told that they’ve been awarded a new digital projector from project drive-in.
But Honda isn’t content to just document past successes. Project Drive-In has awarded new digital projectors to four more theaters: Monetta Drive-In (Monetta, South Carolina), Ocala Drive-In (Ocala, Florida), Starlite Drive-In (Cadet, Missouri), and Stateline Drive-In (Elizabethton, Tennessee). The winning theaters were determined by more than 2.6 million votes at www.projectdrivein.com. These latest additions drive the total number of drive-ins saved to nine, four more than Project Drive-In’s original goal of five. All nine of these theaters will host a celebration that includes a special screening of shameless cash-in sequel Cloudy With a Chance of Meatballs 2.
The Project Drive-In Indiegogo campaign will continue until the end of the year in the hopes of saving more theaters by allowing them to make the leap to digital conversion. You can help save a drive-in near you at the Project Drive-In Indiegogo page, where they’re also selling a 2014 Odyssey Touring Elite.
New Career Opportunities Daily: The best jobs in media.
In a story last year, Ad Age detailed how two marketers collaborated to create long-form vignettes that ran during commercial breaks of a network TV show. But once the piece was posted online, the advertisers raised an objection to our characterization of the spots as “commercials.” Instead, they argued, they were content.
“We take a lot of meetings with various folks to know what they’re working on. It may not yield any immediate project,” said Tony Pace, chief marketing officer at Subway, which works with Content & Co. on the “4 to 9ers,” an online comedy series that’s been a hit on Hulu. “Our belief is you’re much better off if you’re there at the moment of inception or shortly thereafter and can find a way to collaborate with the creative and production community.”
Production companies are wired to generate high-quality content through connections with famous producers and directors, meaning they’re not necessarily positioned to optimize that content in real time. And while they know how to create the kind of content that people want to watch, they’re not as tuned in to brand strategy and marketing as other types of shops.
Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn’t keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn’t need to wear a necktie. He says there’s nothing about ties in the contract — though he claims to not own any.
But that’s not the only reason Mr. Young, hired in May by the privately held owner of Cosmopolitan and Esquire, is alien to the opulent Hearst Tower. His charge as president of Hearst Digital is to infuse a 126-year-old print brand founded on afternoon newspapers with the mentality and nimbleness of a digital startup. Redesigns of the magazine sites are on the way, as is an entirely new editorial mission for some of its online properties. “There’s never been more pressure for Hearst to be good at digital,” said Mr. Young.
But he could just as well been talking about the entire magazine industry, which is struggling to reinvent in the face of intense challenges online. Media empires like Hearst and Cond Nast are seeing their titles’ websites draw fewer visitors than upstarts such as BuzzFeed and Gawker. The industry as a whole is still laboring to recover ground lost during the recession, when ad pages plummeted 26% from 2008 to 2009, according to the Publishers Information Bureau. Through the first half of 2013, pages have declined 4.9%. Digital revenue hasn’t proved to be the savior.
Channel 4 has hired Matt Rennie, the enterprise director at Global Radio, as the managing director of Box Television, replacing Gidon Katz.
If you haven’t heard yet, MDC-owned, Detroit-based Doner has been awarded agency of record duties for carpet cleaning staple, Stanley Steemer, which last we recall worked with Indianapolis-based Young & Laramore back in 2011 on spots such as this (the brand has also worked with agencies such as Loomis and Ron Foth Advertising in the past as well). There was no incumbent, though, on this go-around, though there was a review, and a result of winning AOR, Doner will begin work effective immediately on Stanley Steemer with the first efforts expected to launch in spring 2014.
Regarding his company’s decision, Stanley Steemer president Justin Bates says, ““Doner truly understands what is important to our business, franchise owners and customers. The agency possesses a deep understanding of how to build brands and drive response. Their retail and franchise expertise makes them the ideal agency partner to create multi-platform campaigns that will advance our leadership position and build our business.”
New Career Opportunities Daily: The best jobs in media.
BlackBerry has agreed to be sold to a financial consortium led by Fairfax Financial Holdings for $4.7bn (£2.93bn), subject to due diligence.
(TrendHunter.com) Head to the outback to get a taste of the great outdoors with these classy wooden homes. Built by Residential Attitudes, the design incorporates lots of wooden materials to give the house a natural…
Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company’s latest ad, in partnership with YouTube.
Engine has posted pre-tax profits of £700,000 for the 2012 financial year, a notable improvement on the previous year’s performance when the group lost £3.2 million.
Sally Cowdry, the consumer and marketing director of National Lottery operator Camelot, spoke to Marketing about the changes and the strategy behind its latest campaign.
The National Lottery is rolling out a £15m marketing drive, the biggest since its 1994 launch campaign, as part of a plan to revive flagging sales of its Lotto game.
| THE ORIGINAL? Fujifilm X-S1 with image stabilizer – 2013 Source : Adsoftheworld Agency : Ogilvy & Mather (Germany) |
THE ORIGINAL? Mercedes-Benz Magic Body Control – 2013 Source : YouTube, Gutewerbung Agency : Jung Von Matt Neckar Stuttgart (Germany) |
Advertising Agency: Deutsch, Los Angeles, USA
Executive Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Creative Director: Mark Peters
Associate Creative Director: Ryan Scott
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Jim Haight
Director of Content Production: Victoria Guenier
Director: David Shane
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