Hasta La Creative!

The “Hunger Games” director Gary Ross plans to make two movies based on the John Steinbeck novel.

Showtime this summer became perhaps the first network to introduce an interactive in-show experience for smart TVs, embedding social functionality within the show itself rather than asking viewers to synchronize smartphone and tablet apps to programming.

The argument against such technology, especially alongside dramas — Showtime’s bread and butter — is that it interrupts the story, but David Preisman, VP of interactive television at Showtime Networks, said dramas like “Dexter” are where viewers want to be the most engaged.

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At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with Cambridge University.

The more “likes” a brand has, the better it is rated in every way, but Aegis warned that it’s not just a numbers game brands and agencies are still concerned about what happens when you get the wrong kind of fans.

For the study, a team lead by James Caig, Isobar’s head of social strategy, invented a fake brand, Ashwood Furnishings, which claimed to be 150 years old and planning expansion into the U.S.

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(TrendHunter.com) Photographers Y.ZERB and Alber Crombi team up in order to capture sensual supermarket shots within ‘One Day with Me.’ The photo shoot is hotter than most, as model Angie works it in…

Inspiré du projet ‘Running on Empty’ de Ross Ching présentant un Los Angeles vidé de ses habitants, Hypocentre est une création de Menilmonde montrant un Paris vide et silencieux. Un exercice technique qui nous invite à réfléchir à la place de l’Homme sur la planète à découvrir en vidéo dans la suite.

Focus sur le studio Mikili Design qui nous propose ce projet et concept de rangement de vélo au design simple, malin et minimaliste. Un objet très réussi intitulé « Slit Bike Rack » que l’on peut aussi trouver en version noir à découvrir en images et en détails dans la suite de l’article.

Conde Nast Traveler, the glossy travel magazine from Conde Nast, has eliminated about 14 editorial positions, more than half its staff, according to two people with direct knowledge of the matter.

The job cuts include five editors, the entire photo desk and the the graphics department, according to the people, who asked not to be identified because they weren’t authorized to speak publicly.

The eliminations come as editor-in-chief Pilar Guzman, appointed last month by Vogue editor and Conde Nast artistic director Anna Wintour, works to change the magazine’s editorial focus. Sarina Sanandaji, a spokeswoman for the magazine, confirmed there were job cuts and declined to discuss details.

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Hi, tween girls who may have body-image issues and also like listening to Taylor Swift. Diet Coke is launching a new, limited-edition "Sleek Can." It's thinner and more glamorous than those plain old cans, and naturally, it's covered all over in Taylor Swift's autograph. It also features a quote, in script, which reads, "If you're lucky enough to be different, don't ever change." Except it's Diet Coke, so the whole point is kind of to change, to drink Diet Coke and become slim and shiny, like Swift. Way more so than if you drank from Diet Pepsi's "Skinny Can" from Fashion Week a couple of years back. Sure, this isn't the first time Diet Coke has sold a "Sleek Can," but this one is way better and more totally duplicitous. Plus, it goes perfectly with the brand's slim vending machines.