Hearst is preparing to launch a digital weekly edition of monthly men’s magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls.
Vodafone has launched a global brand identity that uses the red shade synonymous with the brand to portray “confident energy and progression”.
ITV’s ‘The X Factor’ returned at the weekend with a peak audience of 10.3 million viewers. Media Week asks two media buyers “does the talent show still have ‘it’?”
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| THE ORIGINAL? Golfanlage « Children’s Golf » – 2005 Source : Cannes longlist Agency : Goldammer Hamburg (Germany) |
LESS ORIGINAL Audi « Let your inner child play » – 2013 Source : Adsoftheworld Agency : Tank Montreal (Canada) |
“Whatever the size, it’ll fit into the new Actros Volumer.”
Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriter: Stefan Schmidt, Vesna Koselj
Agency Account Manager: Lisa Benischek
Client Account Director: Sascha Thieme
Client Account Managers: Kathleen Gründler, Laura Engel
Garnier Pure Active is partnering Kiss UK for the latest edition of the station’s ‘Chosen One’ competition to find the “next big thing” in radio presenting.
The transformation of London Fashion Week from industry trade show to much-hyped sartorial showcase has led to a boom in consumer interest in the event.
Onitsuka Tiger, the Asics Japanese sports lifestyle brand, has launched an online ad campaign featuring digital films and Instagram photos for its AW13 collection.
Twitter is believed to be preparing for a high-profile stock market flotation in which the microblogging site could be valued at $15bn (£9.6bn), according to reports.
Sharon Osbourne’s return to ‘The X Factor’ helped the ITV show reach a peak of 10.3 million viewers on Saturday night, 400,000 more than tuned in to the first episode of last year’s series.
Autoglass is offering customers a free MOT with windscreen repair and replacements in its latest ad campaign.
Advertising Agency: Ogilvy, Honduras
Creative Directors: Tomás Balduzzi, Hugo Rück
Illustrator: Frank Sandres
Sketcher: Wanda Calix
Account Supervisor: Ericka Coello
Agency Production: Marco Nelson
Advertising Agency: Química Publicidad, San José, Costa Rica
Creative Director: Andrés Artavia
Art Director: Christian Cedeño
Copywriters: Victor Rosas, Erick García
Illustrator: Adrián Retana
Additional credits: Vinicio Rodríguez, Bryan Hidalgo, Daniela Barrantes
“Keeps anything safe.”
Advertising Agency: Leagas Delaney, Praha, Czech Republic
Creative Director: Tereza Sv?ráková
Art Director: Lauren van Aswegen
Copywriter: Daniel Friš
Illustrator: Finishizer
Production: Micha? Majewski / Shootme
Photographer: Pawe? Fabja?ski / Shootme
Art buyer: Maja D?browska / Shootme
“You need a strong heart today.”
Advertising Agency: Lowe + Partners Johannesburg, South Africa
Creative Director: Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
Typography: Gavin Dexter
Debenhams is doubling its investment in print advertising and introducing in-store augmented reality (AR) for the first time, to push its autumn-winter collection.
Focus sur Charles Jencks qui conçoit de superbes jardins aux formes et structures étranges. Avec des choix esthétiques forts, ce dernier parvient à donner un univers uniques aux différents lieux qu’il imagine. Des créations qui donnent envie de se promener à découvrir en images dans la suite de l’article.
(TrendHunter.com) As the push for environmentally friendly objects continues, these recycled material cases are the perfect accessory for all your tech products.
TAPEgear has created a new line of cases that is…
(TrendHunter.com) These amusingly accurate food pronunciation illustrations are the perfect foodie guide to help expand your knowledge of the gourmet world. The clever guide is written by Rachel Sanders and designed…
Product: Fedrigoni Freelife Series, a type of paper that is certified for a long life.
Problem: PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it.
Solution: We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner.
Results: There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.
Advertising Agency: Eleven Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Virendra Tivrekar, Sanjog Karulkar
Copywriter: Saurabh Sawant
Photographer: Farzan Randelia
Illustrator: Sachin Kondhalkar
Director: Sarfaraz Patel
Brand Manager: Abbas Sikandar
The post Prism Papyrus by Eleven appeared first on desicreative.
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