Sep
04
Advertising: With Change Coming, Aetna Targets Employers
Posted in: UncategorizedThe insurance company’s “Our Healthy” campaign will focus on cutting waste in health care spending through technological innovation.
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Sep
04
Eclectic Couture Captures – The GQ Germany Spring/Summer 2014 Collections Story is Luxe (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Guerrino Santulliana, Jester White and Mikkel Jensen star in the GQ Germany Spring/Summer 2014 fashion story. This striking image series by photographer
David Slijper shines a light on the season&#…
Sep
03
Will Disgruntled Customers Buy Twitter Ads to Air Grievances Now?
Posted in: Uncategorized
Disgruntled fliers taking to Twitter to vent their grievances about airlines has become commonplace. But a consumer turning one of those 140-character complaint into an ad? That’s something new — and marketers should have a plan to navigate this new potential route for consumer complaints to go viral.
British Airways had to learn the lesson the hard way. A passenger this week, dissatissfied with the carrier’s inattention to his tweets about his lost luggage, decided to promote those tweets in Twitter’s self-serve ad tool to voice his disdain more widely.
The user, Hasan Syed, promoted the tweet in New York City and in the U.K. on Monday night, according to Mashable.
Sep
03
Edgy Factory Editorials – The Numero China #32 September is Beautifully Blue Collar (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Numero China #32 September editorial took inspiration from the working woman and created a gorgeous spread that showcased the edgy side of factories.
This shoot takes places in an industrial…
Sep
03
Pan-American Association of Eye Banks: Eyes
Posted in: Uncategorized
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Carlos Di Celio
Art Director: Caio Figueiredo
Copywriter: Guilherme Figueira
Illustrator: Mario Niveo
Photographer: Fernando Moraes
RTV: Andréia Nascentes, Alessandra Gamberali
Account team: Ricardo Bonani, Ana Carolina Costa, Thais Carneiro
Media team: Lica Bueno, Marylena Gorayeb, Daniela Oliveira, Tainá Gaidano
Film producer: Bando Studio Produção Cinematográfica Ltda
Director: Leandro HBL
D.O.P.: Fernando Moraes
Production: Amiten Panzera
Editor: Felipe Minicucci
Graphic computing: Clan VFX
Finisher: Clan VFX
Sound production: Satélite Audio
Published: August 2013
Sep
03
MilkPEP: Milk vs. OJ, ‘Turtle Race’
Posted in: Uncategorized
Advertising Agency: Deutsch, New York, USA
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Directors: Jeremy Bernstein, Karyn Pascoe, Bernie Hogya
Associate Creative Directors: Luke Hughett, Sean Lee
Art Director: Jessica Giles
Copywriter: Austin Hamilton
Director of Integrated Production: Joe Calabrese
Director of Creative Technology: Rey Peralta
Director of Digital Production: Suzanne Molinaro
Digital Producer: Kristina Trimmer
Executive Producer: Lauren Ziffer
Associate Producer: Dylan Mizner
Senior Project Manager: Jeremy Gelade
Sep
03
MilkPEP: Milk vs. Eggs Benedict, ‘Motorcycles’
Posted in: Uncategorized
Advertising Agency: Deutsch, New York, USA
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Directors: Jeremy Bernstein, Karyn Pascoe, Bernie Hogya
Associate Creative Directors: Luke Hughett, Sean Lee
Art Director: Jessica Giles
Copywriter: Austin Hamilton
Director of Integrated Production: Joe Calabrese
Director of Creative Technology: Rey Peralta
Director of Digital Production: Suzanne Molinaro
Digital Producer: Kristina Trimmer
Executive Producer: Lauren Ziffer
Associate Producer: Dylan Mizner
Senior Project Manager: Jeremy Gelade
Sep
03
Bezos Makes First Visit to Washington Post as Owner
Posted in: UncategorizedIn an interview, Jeffrey P. Bezos, the founder of Amazon.com, said he expected the newspaper to have a new “golden era” under his ownership.
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Sep
03
Omnicom Group Undertakes Major Reshuffling at U.S. Media Operations
Posted in: Uncategorized
A big senior management reshuffle is underway at Omnicom Group’s media operations.
Both PHD and OMD — the media agencies that sit within the Omnicom Media Group network — are getting new U.S. leaders as OMD’s current U.S. CEO, Alan Cohen, leaves to start his own shop.
As a result, Monica Karo, the U.S. chief at PHD, has been tapped to take over as U.S. CEO of larger shop OMD. That move left a hole atop PHD’s domestic operations; it will be filled by Robert Habeck, executive director of global accounts for Omnicom Media Group. Both appointments are effective immediately.
Sep
03
Does This Rollasole Ad Featuring Disembodied Legs Objectify Women?
Posted in: Uncategorized
A new print ad campaign for Rollasole, a footwear brand that sells rollable flats, features images of women’s disembodied legs amidst a party-like, illustrated atmosphere and the headline, “Let the good times roll.”
Rollasole Founder Matt Horan says, “We’re very excited by the new creative approach. The campaign perfectly captures what Rollasole is all about: enabling you to carry on when your heels start to hold you back.”
We assume the notion here is that woman can carry these rollable flats in their purse so that when their legs tire of wearing societally-required high heels, they can simply don the flats and give their legs a break.
We’ve seen the disembodied legs theme before, most notably in a recent Voco ad which carried the headline, Play with my V-Spot because oral is better.”
Certainly this Rollasole ad is far from the level of crassness displayed in the Voco ad but some will still question whether or not focusing on specific body parts objectifies a person. In some senses, it does. In others, it’s simply an effective way to get potential customer to think about the problem Rollasole solves.
Does this ad objectify? Is it sexist? Or is it simply an effective concept to tout the benefits of the brand?
Sep
03
YouTube Preroll Helps Find Missing Persons for Aussie Police
Posted in: Uncategorized
VML adds a little bit of agency to the mindless act of clicking “skip” on a YouTube pre-roll ad with this activation in collaboration with the Australian police. To spread awareness about Missing Persons in the country, the agency bought pre-roll space that transformed the usual “Skip” button into “Yes I have (seen)” and “No I haven’t (seen),” so people were forced to think a little before they clicked. The ads used geo-location targeting to show persons that were missing near you. The ads got 1.2 million views over five days. And, best of all, 238 people clicked “Yes.”
For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
Sep
03
Conceptual Cosmetic Captures – The Wonders of the World by NARS Editorial Graces VOLUME Magazine (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Wonders of the World by NARS’ editorial graces the latest issue of VOLUME Magazine Thailand. Captured by photographer Termsit Siriphanich’s lens, this conceptual beauty story…
Sep
03
Volvo Trucks President Has 32 Ton Balls in Crazy YouTube Stunt
Posted in: Uncategorized
We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That’s nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, “I’ve learned that when you want to make a YouTube hit, you need a hook at the beginning of the film.”
He then holds up a hook from the Volvo FMX and explains it’s made of cast iron and can hold up to 32 tons, far more than the weight of the truck he’s standing on.
As far as we can tell, Nilsson isn’t attached to the crane-suspended structure with any sort of safety wire. Putting to words this daring stunt, one YouTube commenter wrote, “How can it possibly carry the weight of his balls?”
Sep
03
Campaign Spotlight: Hotel Says ‘G’Day,’ and ‘G’Night,’ With Music-Centric Campaign
Posted in: UncategorizedA campaign does double duty by promoting the Redbury, a boutique hotel in Los Angeles, and the Rubens, an Australian rock band.
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Sep
03
Johnson’s Baby Antibacterial Hand Soap: Palm, 2
Posted in: Uncategorized
Advertising Agency: Ogilvy, Honduras
Creative Directors: Hugo Rück, Flor Font, Tomás Balduzzi
Art Director / Illustrator: Dilan López
Account Supervisor: Ericka Coello
Agency Production: Marco Nelson
Published: August 2013
Sep
03
Johnson’s Baby Antibacterial Hand Soap: Palm, 1
Posted in: Uncategorized
Advertising Agency: Ogilvy, Honduras
Creative Directors: Hugo Rück, Flor Font, Tomás Balduzzi
Art Director / Illustrator: Dilan López
Account Supervisor: Ericka Coello
Agency Production: Marco Nelson
Published: August 2013
Sep
03
Geometric Forms in Nature
Posted in: UncategorizedL’artiste français Fesson Ludovic s’approprie des éléments naturels et les réintègre à l’environnement dont ils sont issus, faisant d’eux des sculptures à la fois magnifiques et complexes. Reflets et ombres deviennent part intégrante de son oeuvre. Un travail incroyable à découvrir en images.
Sep
03
Canadian Union of Public Employees Ontario: Whatever it takes
Posted in: Uncategorized
Every day, people are bombarded by media clutter and that doesn’t leave a lot of space for important messages to get through, especially when those messages are from a union. So we thought, what could we do to grab people’s attention? Cats of course.
Advertising Agency: K+CO, Toronto, Canada
Creative Director / Art Director: Ahmad Ktaech
Copywriter: Howard Sato
Additional credits: Daniel Schifano / Motion Graphics
Published: August 2013
Sep
03
Sharpening House: Finger
Posted in: Uncategorized
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: James Filbry
Copywriter: Ben Hudson
Published: August 2013
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