(TrendHunter.com) The dreamlike ‘Legends of the Fall’ editorial is featured in the Foam Magazine 2013 September/October edition. Model Hannah Davis is stunning in the photographs as she exudes class in a…
After holding ad spending flat in the first quarter, marketers increased their spending in U.S. measured media in the second quarter by 3.5% from the quarter a year earlier, according to data released today by Kantar Media. Their spending totaled $35.8 billion, Kantar Media said.
“Ad spend has now increased for six consecutive quarters and in reaching 3.5 percent growth for Q2, had its best performance in a non-Olympic period since the end of 2010,” said Jon Swallen, chief research officer at Kantar Media North America, in a statement.
Total spending for the first six months of the year grew 2.0% to $68.9 billion, Kantar Media said.
Titus Upputuru is National Creative Director, Dentsu Marcom. Based out of Dentsu India Group’s Headquarters in Gurgaon, he is a key member of the new leadership team at Dentsu India Group.
Prior to Dentsu, he worked with Ogilvy, New Delhi for over five years where he was responsible for key campaigns on Sprite’s Seedhi Baat, No Bakwaas, Hutch Dilli Half Marathon campaigns, KFC’s Institute of Lickonomics and Finger Lickin Good, Grasim Suitings’ Self Made campaign, Afghan Telecom’s Lets talk something new, among many other notable campaigns. At Ogilvy, he has won many major international and national awards including The One Show, the D&AD, Communication Art, The Abbys and also had his work published in Lurzer’s Archive. His print campaign for Afghan Telecom campaign has won the interest of the White House, U.S., where it’s exhibited. KFC’s Institute of Lickonomics campaign that he has done for its Indian retail chain has been globally adapted across 14,000 stores worldwide.
At Ogilvy, he had started the ‘Save the Word’ campaign, which got talked about across blogs and print media in countries including UK, New Zealand and the US. It was also featured in Campaign Brief Asia.
Before Ogilvy, he worked with TBWA Delhi and Mumbai offices for five years where he produced path breaking for on Sony, Somany Tiles, Electrolux, Larsen & Toubro and Inalsa. His work on JCB Earth Moving Machines won him a New York Festival. Prior to TBWA, he worked with Grey and Publicis offices.
A post Graduate in English Literature, he has the distinction of being a gold medalist twice.
Na se Naya Jahan – What if all of us said ‘na’ to the various things that pull this country down? A song emerges. So does the promise of a naya jahan.
Indian School of Lickonomics. : I remember the day when the client and us were at the Saket Store in Delhi, when there was no Saket Store. We were standing on soil and thinking what to do with KFC in India. We came up with everything from furniture ideas, cutlery, menu board, to the Institute of Lickonomics campaign. We designed the crew uniform with ‘I am a student of Lickonomics’ on the back of the T-shirts.
The microwave suffered from perception problem. People saw it as a reheating machine. We went to every nook and corner of the world and showed people cooking. We just drew a line drawing around the food and I wrote ‘Imagine the possibilities’. We did the whole thing documentary style. The images were Nat Geo kind. This got into Lurzer’s Archive.
We had to announce a price-drop without damaging the brand. God helped again. The car was stunningly shot and the voice over said “You had been eyeing it for a while now, secretly, when no one was looking… You’ve been quietly nursing a desire that someday you will hold it, grab it, look into its eyes and say that you are mine.Today is that someday.”
Grasim wanted to showcase the fabric imported from Italy. We thought let’s shoot a great looking model in a great setting reading a magazine. Only lets have a bit of fun with what happens to the man in the magazine. This was a series of 3 ads. In another, he was applying jam on toast on breakfast table. The jam looked like curdled blood. Initially the client was hesitant but eventually bought this campaign. We shot it in cape town with Mr South Africa, Andrew Prince.
This won me my first advertising award. This is part of campaign which spoke of things that needed improvement in the city. One of the other ads had to with the killings of elderly people in the city. As I was writing it seated in a bus, my co-passenger peeping into my writing pad, asked if I was a crime journalist.
Honda’s latest offering, the 110 cc Dream Neo is for the man struggling to make his ends meet. We asked ourselves why show the mirror or why show an icon and ask him to follow a certain path. What if we enable the man to think he was starring in his own movie?
The post Titus Upputuru : Interview appeared first on desicreative.
(TrendHunter.com) Artist Santlov has taken typical human situations and made them hilarious by putting children’s toys into those activities.
Creating social commentary on the ridiculous things that humans do,…
Canon and Dentsu America featured the husband-wife photography team in a recent print and video campaign showcasing their line of Pixma printers. The image used in the ad was captured deep in Acadia National Park, ME to illustrate how being a professional photographer is not always glamorous. The team, who’s work focuses on environments and architecture, hiked through the rain to find the perfect vantage point.
Advertising Agency: Dentsu, USA
Already ailing, AM radio now is plagued by a new threat: rising interference from smartphones and consumer electronics that reduce many stations to little more than static.
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Advertising Agency: Grey, London, UK
Creative Director: Simon Brotherson
Copywriter: Erik Weidenhielm
Art Director: John Gibson
Producer: Martin Box
Director: Ric Cantor
Planner: Ruth Chadwick
DoP: Ross McLennan
Agency Producer: Mandy Saunders
Post production: Work
Post production: Hogarth
Editor: Mark Edinoff
Creative Producer: Julia Parry
Media agency: OMD
Soundtrack: The Strypes – What A Shame
Audio post-production: Hogarth
Advertising Agency: Grey, London, UK
Creative Director: Simon Brotherson
Copywriter: Erik Weidenhielm
Art Director: John Gibson
Producer: Martin Box
Director: Ric Cantor
Planner: Ruth Chadwick
DoP: Ross McLennan
Agency Producer: Mandy Saunders
Post production: Work
Post production: Hogarth
Editor: Mark Edinoff
Creative Producer: Julia Parry
Media agency: OMD
Soundtrack: The Strypes – What A Shame
Audio post-production: Hogarth
Advertising Agency: DDB, Chicago, USA
Executive Creative Director: Mark Gross
Creative Director / Copywriter: Kathleen Tax
Creative Director / Art Director: Marisa Groenweghe
Executive Producer: Will St. Clair
Production Manager: Scott Terry
Senior Account Director: Kate Christiansen
Account Director: Gwen Hammes
Account Executive: Jennifer Marks
Account Manager: Trace Schlenker
Group Strategy Director: David Chriswick
Advertising Agency: Findout Advertising & Marketing, Brazil
Creative Director: Roberto Junior
Art Director: Breno Cardoso
Copywriter: Anna Carolina Moraes
Illustrator: Patricia Aroeira
Additional credits: Renato Silva
Advertising Agency: Arnold Furnace, Australia
Director: Rob Stanton-Cook
Executive Creative Director: Tom Spicer
Art Directors / Copywriters: Jack Nunn, Peter Maniaty
Art Director: Luke Duggan
Copywriter: Cameron Brown
Producer: Ainslee Wood
Agency Producer: Christina Wilmot
Production: Infinity Squared
Pizza Hut has named McGarryBowen its new creative agency.
The marketer in June launched a review for its creative account, which had been at Interpublic Group of Cos.’ The Martin Agency since 2009 (Martin succeeded longtime shop Omnicom’s BBDO).
Santa Monica-based consultancy Select Resources International oversaw the review process, and in the final round, four shops competed: Dentsu-owned McGarryBowen, Martin, Interpublic’s Mullen and Havas, New York. Pizza Hut’s media agency, Publicis Groupe’s Optimedia, was unaffected by the search.
No one has accused Barrett Brown, a journalist with ties to the hacker group Anonymous, of playing a role in the theft of data, only of posting a link to a trove of stolen documents.
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People remains the backbone of Time Inc.’s magazine empire. But the median age of its readers is 44.6, a number it hopes to freshen up.
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Bloomberg Businessweek is releasing a documentary, “Hank: Five Years From the Brink,” centered on the anniversary of the financial crisis and the Treasury secretary’s role in trying to contain it.
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After emerging from bankruptcy and cutting costs, the venerable studio is generating cash and has a number of movies and TV shows in the works.
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You will remember only the taste. ATTENTION! Taste that distracts from the story.
Advertising Agency: LBL Communication Group, Moscow, Russia
Creative Director: Slava Gavrilov
Art Director: Nikolay Dolin
Copywriter: Alexey Titov
Strategic Planning Director: Ruslan Romashkin
Strategic planner: Polina Golysheva
Published: September 2013
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