Sun’s £500,000 Dream Team fantasy football league: Player, 1

With the start of the English Premier League fast approaching, Grey London is rolling out the latest campaign to promote The Sun’s £500,000 Dream Team, a fantasy football league where the winning team receives £125,000.

If you can’t play. Manage.

Advertising Agency: Grey, London, UK
Creative Director: Dave Monk
Creatives: Johan Leandersson, Erik Uvhagen
Business Director: Tamsine Foggin
Account Manager: Albert Ponnelle
Planners: Hamish Cameron, Matt Gladstone
Creative producer: Kevin Noble
Designers: Ryan Connolly, Chris Chapman
Retoucher: Tom Fryer
Photographer: Paul O’Connor

Rebellious Drive-In Editorials – The Drive-In Series in QWHO Magazine Embodies Rebel Photography (GALLERY)

(TrendHunter.com) The Drive-In feature in QWHO magazine has a real rebel photography feel to it. With a Pontiac Trans Am in the background, the series is immediately set to a dissident theme, as the iconic car is…

Global Radio acts to part-merge Real and Smooth following Competition Commission approval

Global Radio is moving Smooth Radio into its Leicester Square headquarters and plans to integrate the Real and Smooth Ltd’s (RSL) direct sales force in London and the West Midlands into its existing commercial team.

Ole Ukena Installations

Avec des œuvres conceptuelles alliant vidéo, sculpture et installation, l’artiste allemand Ole Ukena cherche toujours à détourner avec humour différents objets, à l’image d’un arc-en-ciel réalisé en barbelés. Des créations très réussies à découvrir en images et détails dans la suite de l’article.

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Gillette Deodorant: UFSweat

To promote its sponsorship of the UFC, Gillette Deodorant Brazil launched the “UFSweat: The League of Heavy Smells”. The campaign, all made in 3D animation, created an alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize is a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.

Advertising Agency: Africa Agency, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Eco Moliterno, Alexandre Prado
Art Directors: Alexandre Prado, Bruno Couto, Alvin Shiguefuzi, Fernando Drudi
Copywriters: André Pinheiro, Eco Moliterno
Illustrator: Techno Image
Photographer: Techno Image / Meindbender
Agency Producers: Rodrigo Ferrari, Patricia Gaglioni, Anderson Rocha
Account Directors: Marcio Santoro, Cecilia Duarte
Account Managers: Manuela Ramalho, Marina Damato
Planners: Ana Paula Cortat, Marcia Neri Rosenberg, Marcos Blinder
Media Managers: Luiz Fernando Vieira, Felipe Santos, Rodrigo Medeiros, Kaline Lessio, Thiago Aimi
Production Company: Techno Image / Meindbender
Direção: Pedro Conti, Tiago Hoisel, Derek Henriques
Executive Production: Guilherme Proença, Michael Bengtsson
Production Manager: Guilherme Proença
Photographers: Pedro Conti, Tiago Hoisel
Post-production: Tiago Hoisel, Pedro Conti
Editors: Pedro Conti, Tiago Hoisel, Derek Henriques
Music & Sound Production: Sustain
Published: August 2013

Novo vídeo da Katy Perry transforma letra de música em conversa no Whatsapp

Eu nunca pensei que fosse publicar um vídeo da Katy Perry por aqui, mas o clipe com a letra de “Roar”, nova música da cantora pop, merece.

E não é apenas pelo uso do WhatsApp, contando a música como uma divertida conversa entre amigos, mas principalmente pela apresentação criativa da letra. A saída fácil e rápida seria tudo escrito na tela, mas o vídeo também utiliza um monte de Emojis para criar significado.

Katy Perry ROAR

Brainstorm9Post originalmente publicado no Brainstorm #9
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Land Rover: Barbie, Kid, Fans

“Annoying a Land Rover driver will get you nowhere.”

Advertising Agency: Y&R, Berlin, Germany
Executive Creative Director: Jan Leube
Creative Directors: Michael Johne, Caspar Heuss
Art Director: Bernd Claussen
Copywriter: Brendan Gallahue
Photographer: Markus Mueller
Account Services: Nina Remmers

Progressive Insurance: Marshmallow, Bunnies

Advertising Agency: Arnold, Boston, USA
Creative Direction: Taylor James
Retouch: Taylor James
Photographers: Josh Dalsimer, Taylor James
Talent Photography: Michael Elins

Hmm, So Detweiler Lands at Arnold After All?

We first heard about this at the beginning of July and at the time, the Arnold camp couldn’t confirm that Curt Detweiler had assumed a senior-level post at the Havas-owned agency. Well, what do we have here, it appears that Detweiler has updated his LinkedIn to show that he’s now EVP/managing director/ECD at Arnold Worldwide. It doesn’t seem too far-fetched considering that Arnold’s global CEO is Robert LePlae, who in 2009 while serving as McCann North America president, brought on Detweiler as the agency’s North American creative chief.

LePlae eventually split from McCann in fall 2011 and landed at Arnold a year ago to initially assume the role of global president. As for Detweiler, the creative exec remains based out of San Francisco it appears. We’re trying to get  confirmation on his arrival and specifics such as his start date from Arnold, but as you may know, Detweiler spent several years as a creative director at various TBWA offices and served as partner/ECD at the now-defunct Ground Zero before joining McCann.

New Career Opportunities Daily: The best jobs in media.

Vancouver Police Foundation: Crows feet, If looks could kill

Advertising Agency: DDB, Vancouver, Canada
Executive Creative Directors: Cosmo Campbell, Dean Lee
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Account Supervisor: Roger Nairn
Print Producer: Dana Rudelier
Print Production: DDB Studio
Photographer: Clinton Hussey
Illustrator: Ehsaan Mesghali
Retoucher: Clinton Hussey

Hopi Hari Theme Park: Become a man

“Become a man before your friends do.”

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrator: Zombie Studio
Photographer: Lucio Cunha

Cycling Scotland: Horse

Advertising Agency: Newhaven, Edinburgh, UK
Creative Director: Chris Watson
Art Directors: Rufus Wedderburn, Dan Scott
Copywriters: Sean Callery, Chris Watson
Account Director: Anna Blackstock
Agency Producer: Helen Clyne
Production: MTP
Director: Guy Paterson
Aired: August 2013

Fantasy Football Players Are Dream Demographic — If You Can Get Their Attention


In the early ’90s, fantasy football was the equivalent of Dungeons & Dragons — an addictive but not-so-cool hobby you didn’t discuss in public, enjoyed mostly by those with a passion for sports and keeping track of statistics using paper, pencil and calculator. Two decades later, high-speed internet and easy to use apps have made it an extremely popular blood sport with bragging rights. This year, 25.8 million people will play, according to market research firm Ipsos, and generate $1.1 billion in revenue.

So it’s no surprise that marketers and media outlets continue to invest in it. Volkswagen and Snickers now commit as much as $3 million in fantasy football sponsorships with ESPN, CBS, the NFL or Yahoo, which together comprise 76% of the fantasy market, according to Ipsos.

“Our dream user that we talk about is, we get an 18-year-old kid going into college, get nine of his friends to play fantasy football, and we have them for the next 30 years,” said John Diver, ESPN’s senior director of product development. And, of course, they spend a lot of time reading and watching sports news to get the latest updates on players.

Continue reading at AdAge.com

Do Advertising Awards Matter?

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Just over a month ago, the world’s advertising industry descended upon Cannes, France, for its annual Festival of Creativity. At this event, agencies the world over are awarded for their creativity and, in a few small cases, for work that actually increased sales.

Cannes of course, is but one of many advertising awards festivals that occur over the course of the year. But it’s the biggest, the brightest and the most coveted of all. Certainly much of the entered and winning work is worthy of praise. And certainly the individuals behind the work deserve to have the spotlight shown on them in the presence of their colleagues, coworkers and friends. But…do awards matter?

By matter, I mean a few things. Do awards generate business for the agency? Do they further the career of the individual creative? Do they positively affect the brand for which the agency won the award? Are they a metric a brand can use to determine the capability of an agency? For an article I wrote for Central Desktop, I turned to a few in the industry to help answer these questions.

More…

Nike destaca ritual de batismo do Boca Juniors

Em um comercial da Nike para o início da temporada, o Boca “Amarilla” Juniors fala sobre a tradição do batismo no futebol argentino.

Quando um jogador chega a ser titular pela primeira vez em um time, ele tem o cabelo raspado. No filme, até os jogadores veteranos do Boca passam por isso, já que sempre vão a campo como se fosse a primeira vez.

Ouvi dizer que se tiver uma mãozinha (ou seria mãozona?) do juiz, a tradição pode ser deixada de lado.

Criação da BBDO Argentina.

Boca Batismo

Brainstorm9Post originalmente publicado no Brainstorm #9
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Digital Copywriter Hopes ‘Mighty Boosh’ Impression Will Win Agencies Over

 

Sure, we’ve seen far more clever routes being taken by creatives in order to land an agency (we think this guy set the bar), but hey, we can always appreciate those taking more standard steps to sell themselves. Take for instance this enterprising Toronto guy/gal who among other things, boasts via Craigslist that he/she does one hell of an impression of characters from The Mighty Boosh, the U.K. comedy troupe that had a show on BBC years ago. Not sure if that will really help this digital copywriter’s cause, but hey, there’s this:

“Perks of working with me include:

-The submission of polished, timely work
-Full access to my knowledge of obscure rap music
-A delicious curry dish at every office potluck (it’s all I know how to cook)
– My impersonations of characters from The Mighty Boosh
-A two-week break from my Mighty Boosh impersonations at Christmas

Your duties will involve:

-Paying me every two weeks
-Occasionally supplying me with coffee
-Providing me with at least one healthcare benefit”

Not sure if this person’s looking locally, but if so, your move, Toronto agencies. Hey, we like the moxie.

 

New Career Opportunities Daily: The best jobs in media.

Candid Addiction Photography – Photographer Chris Arnade Took to the Streets to Understand Addicts (GALLERY)

(TrendHunter.com) Throwing caution to the wind, photographer Chris Arnade stepped outside of his suburban comfort zone and spent some time with addicts in the Bronx.

The fear of the unknown is powerful enough to…

Lançamento de livro e workshop em São Paulo

Como refletir filosoficamente sobre o design? Como encarar a existência do design, suas diversas utilidades e inutilidades, suas dimensões morais e estéticas, seus percursos históricos e teóricos, suas características e potências específicas? Estas são provocações para uma possível Filosofia do Design: um diálogo entre o campo do design e a tradição filosófica, incluindo suas derivações nas ciências humanas e sociais.

Lançamento do livro “Existe design?” (2ab, 2013)

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Marcos Beccari e Daniel B. Portugal, autores do livro Existe design? (em co-autoria com Ivan Mizanzuk), estarão presentes para autografar livros e bater papo sobre Filosofia do Design com os participantes. Esta proposta interdisciplinar, ainda pouco explorada no Brasil, vem fomentar o pensamento crítico no design e suprir o crescente interesse dos designers por um tipo de teoria que não se submete de antemão à prática. Um convite, portanto, para designers intelectualmente inquietos e para amantes do pensamento interessados em design.

Local: Instituto Volusiano (Sede I: Rua São Gall, 110, Lapa, São Paulo-SP – ver mapa).

Data/horário: 20 de setembro (sexta-feira), das 20h00 às 22h00. Entrada Franca.

Vagas limitadas! Faça sua reserva pelo e-mail assessoriamulti@gmail.com ou pelos telefones (11) 3864-5844 / (11) 99952-2440.

Workshop Filosofia do Design

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Release: O objetivo deste curso é servir como uma porta de entrada à filosofia do design para alunos que possuem pouco ou nenhum contato com a filosofia. Ele fornecerá subsídios teórico-filosóficos para a reflexão, pesquisa e produção acadêmica em design, especialmente por meio do livro “Existe Design? Indagações filosóficas em três vozes” (de Ivan Mizanzuk, Marcos Beccari e Daniel B. Portugal), já incluso na inscrição do curso.

A reflexão adquire papel especialmente importante diante da instrumentalização do conhecimento em design, promovida tanto em muitos ambientes acadêmicos quanto, ainda mais intensamente, no mercado de atuação profissional. Felizmente, tal imperativo pragmático tem gerado profunda inquietação em muitos designers e estudantes. Este curso é especialmente direcionado a esse grupo de mentes curiosas e inquietas.

Programa:

Confira a descrição das aulas no caderno do curso.

21.09 – 10h00 | Introdução geral.
21.09 – 14h00 | Introdução à filosofia da linguagem.
21.09 – 16h30 | Introdução à estética.
22.09 – 10h00 | Panorama histórico de propostas e teorias para o design.
22.09 – 14h00 | Design como problemática filosófica (I).
22.09 – 16h30 | Design como problemática filosófica (II) e considerações finais.

Local: Instituto Volusiano (Sede II: Rua Heitor Penteado, 1971, Perdizes, São Paulo-SP – ver mapa).

Data/horário: 21 e 22 de setembro (sábado e domingo), das 10h00 às 19h00, com intervalo para almoço e coffee break. Carga horária: 15 horas de curso. Vagas disponíveis: 30 vagas.

Investimento: R$ 535,00 à vista ou 2x R$ 290,00 (incluso 1 exemplar do livro “Existe design?).

Inscrições: através do e-mail assessoriamulti@gmail.com ou pelo telefone (11) 99952-2440.

Confira também os próximos cursos Filosofia do Design!

No último sábado de agosto, Marcos Beccari ministrará uma rápida oficina de Introdução ao Tarot como ferramenta criativa no Espaço Viveka. Segue abaixo o release do curso.

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É possível pensar em uma faculdade humana de criação diante de uma possível autonomia das imagens? O que é, aliás, uma imagem? A imagem é tudo que existe. Tanto imagens registradas em algum suporte de linguagem artística quanto imagens que se formam em nossa imaginação são experiências concretas, cujo atributo básico é o de mobilizar nossos afetos, memórias, percepções, exigindo-nos formas de acompanhar seu movimento que, por sua vez, não se distingue do fluxo que é a experiência do real. Algo é revelado na medida em que é escondido. Nasce daí a incerteza, a dúvida, o inesperado – combustíveis para o processo de reinvenção da própria realidade. Neste breve workshop, Marcos Beccari apresentará uma introdução ao Tarot, técnica oracular que ao invés de se deter no aspecto “enigmático” do mundo, antes revela novas formas de olhar para este mundo. Por meio de um rápido panorama histórico, apresentação das cartas (arcanos maiores e menores, com base no Tarot de Thot) e dinâmica de jogo (cruz celta), a ideia é compreender como a criação envolve a suposição de um “sentido oculto” que nunca se revela na medida em que não cessa de se reorganizar em novas configurações e constelações de sentido.

Local: Espaço Viveka (Rua Professora Sebastiana Silva Minhoto, 375, Tatuapé, São Paulo-SP – ver mapa).

Data/horário: 31/08 (sábado) das 14h às 18h30, com intervalo para coffee break.

Carga horária: 4 horas de curso. Vagas disponíveis: 30 vagas.

Investimento: R$ 120,00.

Inscrições: através do e-mail contato@espacoviveka.com.br ou pelo telefone (11) 2295-7961.

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Na quarta-feira dia 04 de setembro inicia o curso de Linguagem e Visualidade, e no sábado dia 07 de setembro inicia o curso de Introdução aos estudos sobre Consumo, ambos ministrados por Marcos Beccari no Instituto Volusiano (São Paulo-SP). As vagas são limitadas, emitem-se certificados e as inscrições continuam abertas! Confira mais informações na página de cursos do Filosofia do Design.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Gap Returns to TV With Fall Campaign


Gap is making a comeback on the small screen.

The brand’s fall campaign, “Back to Blue,” will include TV buys for the first time in four years. It’s only the second time in the last seven years the brand has advertised on TV, the last time being Christmas 2009.

Peterson Milla Hooks is handling the fall campaign, touted as Gap’s broadest-reaching campaign in modern history. It includes print, outdoor, direct, social, in-store and digital, in addition to TV. The TV ads will be unveiled through an “innovative” partnership in mid-September, though Seth Farbman, Gap’s global chief marketing officer, declined to share any specifics.

Continue reading at AdAge.com

Meet Japan’s Most Popular Ad Family

The father is a human in a dog's body (for reasons "you're too young to understand," he once barked at his daughter), the son is a black American, and their maid is an alien incarnation of Tommy Lee Jones. They are “The White Family,” a staple of telecom Softbank’s marketing, and they have become the most popular recurring commercial characters in Japan. The family is made up of a father (Otosan), a son (Kojiro), a mom (Masako) and a daughter (Aya). Telling you much more about their family dynamic would require me actually knowing Japanese, since few of the many YouTube clips from the campaign have been subtitled, though you can read a great profile on the Whites' commercial success in The Japan Times. Like me, you may have stumbled across their ads before and been too distracted by the craziness of their antics to actually recognize it as an ongoing campaign—one that has been tallied as the nation’s favorite for six years running. The sprawling series of more than 130 spots, credited with vaulting SoftBank from industry newcomer to one of Japan's top mobile providers, have even featured cameos from Quentin Tarantino, Tommy Lee Jones and a real Japanese astronaut filming his appearances in space. For my fellow uninitiated, I’ve compiled some of the more interesting clips from the campaign after the jump. Disclaimer: Seeing more of these ads doesn’t necessarily mean you’ll understand them any more. Hat tip to WTF Japan Seriously.