The London Evening Standard has partnered with UTV Media’s Sport magazine in an agreement in which the publications will be distributed together every Thursday evening.
Barnes & Noble has been admonished by the advertising watchdog after stock quickly ran out for its Nook e-reader, following a national promotion that led to sales reaching unanticipated levels.
Jose the Amazing est le nom de la nouvelle série de photos de Chris Arnade qui présente le jeune José Garcia originaire de Brooklyn dans des postures acrobatiques ou en train de sauter, défiant la gravité. Des clichés très réussis, et sur lesquels Photoshop n’a pas été utilisé, à découvrir dans la suite de l’article.
Plus d’images dans la galerie.
Every day products Hellmann’s and Lynx were repurposed into items including dumbbells and air horns as part of Unilever’s Reform exhibition.
The deal announced yesterday by Condé Nast US and Amazon opens up new opportunities around how magazines can develop subscriptions and distribution models in the future.
At this point, Nike and AOR W+K are just showing off. Their latest spot, “Possibilities,” is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, “Just Do It.” These type of Nike ads have always had a mythical quality, compared to other sports brands – like certain BBDO Foot Locker commercials – that are solid and funny. Nike is serious. W+K Portland is serious. Nike, Inc. is set to earn $25 billion in revenue this year, meaning we must be serious, too, when it comes to our purchases.
Being serious does not preclude Nike from a certain playfulness if you look hard enough. For “Possibilities,” the lightness comes from some Bradley Cooper voiceover that makes the viewer want to just do it, even though said viewer knows he/she can’t do it as well as professional athletes. That’s where stars like footballer Gerard Piqué and basketballer LeBron James come in, cameos that are almost taking the money out of your wallet before you know it.
For LeBron, the unofficial king of the summer, Nike has been creatively pumping out his spots for a few years now. This one may be a joint venture, but he subtly dominates the end with some clever winking done in the form of a fake dunk content. LeBron has never entered the NBA dunk contest. Maybe this is a hint for 2014? Or maybe it’s just smart marketing? Plenty of possibilities to choose from.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
McDonald’s, Nissan, Procter & Gamble and Pepsi are reportedly among the launch advertisers on Apple’s iTunes Radio, the music-streaming service that will include an ad-funded or premium option.
(TrendHunter.com) These horrifying pictures taken by Mishka Henner show an aerial view of American industrial farming sites. Her series ‘Feedlots’ examines beef farm operations in a gruesome new light….
Aqui no Brasil, o feijão faz parte do nosso cardápio no almoço e jantar. No Reino Unido, entretanto, é ingrediente essencial de um bom café da manhã. Especialmente se for o enlatado Heinz Beans, que está lançando uma campanha multimilionária, com direito até a uma atualização da embalagem. Mas o grande destaque é o novo filme, Little Brother, que aposta no apelo emocional para mostrar a relação entre dois irmãos e a importância do feijão nisso tudo.
A narração é conduzida pelo irmão mais velho, que apresenta o seu caçula mostrando aquelas coisas típicas de um irmão menor: experiências com seus brinquedos – que chegam a ter medo dele -, a destruição da sua lição de casa, a incapacidade de pegar até um resfriado quando jogam futebol e ele fica no gol, ou ainda aquela mania de fechar os olhos brincando de esconde-esconde, achando que se ele não vê, você também não.
Mas mesmo assim, o mais velho admite que o irmãozinho é seu melhor amigo e faz questão de garantir que ele cresça bem e saudável.De certa maneira, Little Brother acaba causando um efeito bem parecido com o de Comb Over – filme recente da JELL-O em que o menininho oferece seu pudim de chocolate ao pai, ao constatar que ele precisa muito mais daquele “conforto”.
Vale lembrar, ainda, que na década de 1980, o Heinz Beans já havia apostado na relação de irmãos. Era uma outra época, quando o politicamente correto não era uma regra e o irmão mais velho podia sacanear abertamente com o caçula.
A versão 2013 de Little Brother é da Abbott Mead Vickers BBDO.
Post originalmente publicado no Brainstorm #9
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Jacob Hill, the founder of The Lazy Camper, an online festival and camping supplies start-up, has given advice to adland and brands on being social and being small in business.
Star, the Northern & Shell-owned magazine, has launched a TV ad in a bid led by the new editor, Jonathan Bown, to reinvigorate the magazine and emphasise its value for money.
(TrendHunter.com) These unusual iPhone covers are designed to look like dentures. The protective case features a vertical line of yellowing teeth across the back with a pink gum-like background. The denture-inspired…
We believe the Vimeo head sums it all up, but here we have a recent speech from Ivan Cash, the self-proclaimed “interactive artist” and co-conspirator behind projects like “Couchella.” If you have 35 minutes to spare, and can handle mentions of Urban Outfitters among other things, feel free to indulge your lunch break with this speech from Cash, who tells us that ads aren’t the key to success in the ad biz; personal projects are. Yep, it’s self-promotional and possible a little douchey, but can’t say the idea of side efforts from agency folks haven’t intrigued us in the past. Give it a whirl if you will.
New Career Opportunities Daily: The best jobs in media.
Milk is taking a new approach in the breakfast wars.
In a just-released campaign, dubbed “Protein Fight Club,” the Milk Processor Education Program pits milk against popular breakfast options like orange juice, such as an omelet, a breakfast burrito and a bagel. The goal is to educate consumers’ about milk’s protein content, but also to remind them that it’s portable and convenient.
Though more than half of milk is consumed during breakfast, there’s opportunity to increase consumers’ intake, said Julia Kadison, VP-marketing at MilkPEP. Many consumers, she noted, are trying to add more protein into their diets.
The British Heart Foundation is working with major UK radio groups Global, Bauer and Real to launch ‘The Great British Bag-athon’ today.
Marmite’s controversial ad featuring neglected tubs of the yeast extract spread will not be investigated by the Advertising Standards Authority, despite the number of complaints hitting 504.
Well, when a client “declines to comment,” one starts to wonder, but anyways, multiple sources have told us that Bank of New York Mellon “is going to put [its] entire account into review” according to folks on the Spy line. The BNY Mellon global creative biz has been handled by fellow Big Apple-based operation Doremus since fall 2011. From what we’ve been told, Doremus has “declined” to continue serving as global AOR on the BNY Mellon business, which at the time called for the agency to integrate the brand’s TV, print and digital advertising in the Americas, Europe, Middle East, Africa and Asia-Pacific.
New Career Opportunities Daily: The best jobs in media.
As the tagline says in comedian Jason Sudeikis’ spoof of American ignorance about soccer: It’s football, just not as we know it.
But a large number of Americans appear interested in watching NBC Sports’ coverage of English Premier League football as demonstrated by the network’s strong numbers for its opening weekend coverage.
According to NBC Sports, more than 3.4 million U.S. viewers watched its seven Premier League telecasts on Saturday and Sunday across three networks: NBC, NBC Sports Network (NBCSN) and mun2.
From social news feeds to celebrations on the streets, the DOMA ruling in late June spurred an intense national reaction. Anna Wintour expressed support in her first tweet ever through the Vogue Twitter account, and MasterCard applauded the decision and purchased promoted tweets linked to the #gaymarriage hashtag. As a member of the LBGT community, I found the landmark Supreme Court ruling overturning the Defense of Marriage Act, and the outpouring of support from brands that followed, exciting and inspiring. As a marketer, the ruling inspired me to reflect on LGBT advertising and how it must adapt as the gay rights movement and societal acceptance continue to progress.
Nearly two decades ago, Ikea famously released a mainstream TV spot featuring a gay couple, which sparked outrage among conservative groups and a bomb threat at a store. Around the same time, American Express advertised in the pages of Out and Advocate, nationally syndicated gay magazines. Ikea forged strong connections with gay consumers through mainstream media, and American Express did the same with its targeted method. These brands were taking a stand, and LGBT consumers took notice.
(TrendHunter.com) This lamp-like pool light will add the cherry on top to any pool party. Shaped like a table lamp, the Drift Lighting design is decorative and elegant. Unlike most other floating waterproof lights,…
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