Inspiré de techniques venant de l’origami ou du patchwork, l’Omni bag de Kumeko est un sac qui change de contenance au gré des besoins de son utilisateur. Utilisable aussi bien comme un sac à main que comme un cabas, l’assemblage de polygones en bâche permet une grande souplesse de l’objet. A découvrir en images.
(TrendHunter.com) Traditional tents are for adventurists with no imagination; the Nube Hammock Shelter turns camping into a whole new experience. It combines the comfort of swing beds with the practical protecting…
Já falei aqui outras vezes o quanto gosto da série “Off Book” da PBS e blábláblá. Um dos últimos vídeos do projeto fala sobre a fotografia de retrato, e a relação dinâmica entre o fotógrafo e o personagem.
A captura da imagem humana é mais profunda do que parece. Os grandes profissionais conseguem comunicar ideias, criar empatia e significado, deixando de clicar uma “mera foto”, para fazer arte.
Eu poderia citar inúmeros casos célebres, com fotógrafos famosos e retratos de personalidades. Mas o sensacional ensaio com moradores de rua do inglês Lee Jeffries exemplifica muito bem. Fotos tocantes e poderosas.
E claro, dê o play no mini-documentário acima. Em inglês, sem legendas.
Post originalmente publicado no Brainstorm #9
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Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Guilherme Sebastiany e Túlio Filho conversam sobre Economia Criativa, um tema que está cada vez mais no vocabulário de políticas públicas e novas gestões. O que ela é? Como funciona? Por que agora o design está fazendo parte da agenda de discussões? O que isso muda na vida dos designers?
>> 0h06min06seg – Pauta Principal
>> 1h03min50seg – Leitura de Comentários
>> 1h15min53seg – Música de encerramento: “Deslizar em Outras Palavras”, da banda Colorphonic
Links
Cursos do Beccari e lançamento do livro “Existe Design?”, em São Paulo
AntiCast ao vivo, no Social Media Week, em São Paulo
Relatório FIRJAN
Assine o Feed do AntiCast que é feed.anticast.com.br
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
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Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign)
Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Edgy and urban, the Bershka August/September 2013 style book offers the perfect casually dark wardrobe for the upcoming fall season. The occasional bodysuit, mini skirt and crop top holds onto the…
Advertising Agency: ?Heat, San Francisco, USA
Creative Directors: ?Warren Cockrel, Anna Rowland
Copywriter: ?Ben Salsky
?Art Director?: Mark Potoka
Content Producer: Vera Kacurova??
Senior Strategist: Daniel Teng??
Account Director: Eddie Garabedian??
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Executive Producer: Dan Duffy
Line Producer: Rachel Curl
Editorial: Arcade Edit ??
Editor: Christjan Jordan??
Managing Director: ?Damian Stevens
Visual Effects: The Mill LA??
Visual Effects Supervisor: John Leonti??
Music Company: Beacon Street Studios??
Composer: Andrew Feltenstein
Rugby World Cup-7, June 26 to 30 in Moscow.
Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Associate creative director: Alexander Ovsyankin
Art Director: Maxim Kitaev
Account Director: Tatyana Zarajskaja
Senior Account Manager: Ksenia Samojlova
Producer: Anna Flankina
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
President: Carisa Bianchi
Chief Creative Officer: John Norman
Creative Director / Copywriter: Zach Hilder
Creative Director / Art Director: William Esparza
Senior Copywriters: Anne Sanguinetti, Kathleen Swanson
Art Directors: Kristina Krkljus, Jenn Tranbarger
Group Account Director: Grace Kao
Management Supervisor: James Aardahl
Account Executives: Erik Wade, Rohit Bal
Planning Director: Neil Barrie
Planner: Drew Phillips
Executive Producer/Producer: Anh-Thu Le
Associate Producer: Stephanie Dziczek
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Maryam Ohebsion
Broadcast Traffic Coordinator: Eugene Gandia
Production Company: Epoch Films
Director: Matt Dilmore
Executive Producer: Melissa Culligan
Head of Production: Megan Murphee
Line Producer: Geoff Clough
Editorial: Cut + Run
Editor: Graham Turner
Assistant Editor: Russell August Anderson
Executive Producer: Michelle Eskin
Senior Producer: Christie Price
VFX: Framestore
Flame Artist: Trent Shumway
Executive Producer: Kati Haberstock
Producer: Mary Nockles
TELECINE: MPC
Colorist: Ricky Gausis
MIX: Lime Studios
Mixer: Loren Silber
When you need a roof you need education.
Advertising Agency: Oniria\TBWA, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes?
Executive Creative Director: Daniel Achaval?
Group Creative Directors: Arturo Valiente, Jorge Tercarioli?
Art Director: René López?
Copywriter: Sergio Sevega?
Designer: Joaquin Riso?
Project Manager: María Paula Jara Acha?
Producer: Joaquin Achaval
Photographer: Juan José Villamayor
Retoucher: Pablo Olivera
When you need a roof you need a job.
Advertising Agency: Oniria\TBWA, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes?
Executive Creative Director: Daniel Achaval?
Group Creative Directors: Arturo Valiente, Jorge Tercarioli?
Art Director: René López?
Copywriter: Sergio Sevega?
Designer: Joaquin Riso?
Project Manager: María Paula Jara Acha?
Producer: Joaquin Achaval
Photographer: Juan José Villamayor
Retoucher: Pablo Olivera
When you need a roof you need healthcare.
Advertising Agency: Oniria\TBWA, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes?
Executive Creative Director: Daniel Achaval?
Group Creative Directors: Arturo Valiente, Jorge Tercarioli?
Art Director: René López?
Copywriter: Sergio Sevega?
Designer: Joaquin Riso?
Project Manager: María Paula Jara Acha?
Producer: Joaquin Achaval
Photographer: Juan José Villamayor
Retoucher: Pablo Olivera
The NFL Network may be crowing about having full distribution in the U.S. for the first time in its existence, but it sees its mobile app as one of its biggest revenue-growth opportunities.
For hardcore NFL fans, especially those who play fantasy football, TV has become the “second screen,” according to Manish Jha, the league’s general manager of mobile-media initiatives. Now, Mr. Jha is restructuring the league’s signature mobile app in an effort to turn this highly engaged mobile audience into a significant revenue stream.
NFL Mobile is selling pre-roll inventory for its on-demand videos for the first time this year, he said. The app will also be serving fewer banner ads, instead opting to run more of the Interactive Advertising Bureau’s “Rising Stars” ad units, which are larger and more interactive. The inventory will be sold directly as opposed to through an ad network, he added.
BRISTOL, Conn. — If ESPN President John Skipper didn’t exactly come out swinging against competitors during ESPN’s “Media Day” Wednesday, he reminded everyone why the self-styled Worldwide Leader in Sports is No. 1. It has more reach (over 98 million homes), more key rights deals with major franchises including the NFL, NBA, MLB and NCAA, more advertisers and higher subscriber fees than anybody else. ESPN will aggressively defend its throne, said Mr. Skipper.
And there are plenty of would-be usurpers these days.
Fox Sports 1, the new network from 21st Century Fox, has made no bones about directly challenging ESPN for live events, TV viewers and sponsors on Madison Avenue. The combo of Fox Sports and FS1 combo just outbid Disney’s ESPN for the rights to U.S. Open Golf starting in 2015.
A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady’s back.
So the result is an ad featuring a bare back accompanied with the headline, “Don’t just touch the front, the back is also interesting.” The ad is finished with “Rear Touch Panel. A brand new user experience.
Really? Seriously?
Oh and that’s not all. Reportedly, he brand has also rolled out an ad featuring a picture of toilet paper and the headline, “Easy to use with one hand so you can get busy with the other one…”
It’s like a group of fifth grade boys wandered into an advertising class for a field trip and the professor kept them busy by asking them to come up with a witty ad campaign.
Well it all kind of makes sense actually. It is, after all, a Chinese brand and as we have seen before, those Chinese do have an odd fixation with sexual innuendo. Via.
Just as Sears Holdings Corporation’s Kmart wrapped up and kept DraftFCB as its lead creative agency, the Sears brand has put the account for its Kenmore, DieHard and Craftsman imprints into review.
The account is currently at WPP’s Y&R Chicago, the agency that previously had the entire Sears account until 2011, when McGarryBowen picked up lead creative duties for the Sears Brand. Y&R, which has been working with Sears since 1993, at the time retained the Die Hard, Kenmore and Craftsman brands.
Sears declined to comment, but executives familiar with the review said that the process is being managed internally by procurement. Y&R declined to comment.
Just as Sears Holdings Corporation’s Kmart wrapped up and kept DraftFCB as its lead creative agency, the Sears brand has put the account for its Kenmore, DieHard and Craftsman imprints into review.
The account is currently at WPP’s Y&R Chicago, the agency that previously had the entire Sears account until 2011, when McGarryBowen picked up lead creative duties for the Sears Brand. Y&R, which has been working with Sears since 1993, at the time retained the Die Hard, Kenmore and Craftsman brands.
Sears declined to comment, but executives familiar with the review said that the process is being managed internally by procurement. Y&R declined to comment.
The deal was “reached swiftly and amicably,” said CBS’s president, Leslie Moonves, even as a stand-off with Time Warner Cable persisted.
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Buzz Lightyear, Jack Sparrow and Mr. Incredible were among seven Disney characters projected onto the white cliffs of Dover as part of an illumination 80 metres high and 500 metres wide, designed to mark the start of the Digital Disney Parade.
There isn't a public event that Apple and Samsung users can't spoil by fighting with each other, according to Crispin Porter + Bogusky's hyperbolic but still amusing campaign for the Windows Phone—which continues with the spot below, again directed by Roman Coppola and set to air Sunday during MTV's Video Music Awards.
Coppola directed the earlier spot, "The Wedding," which was a big success (more than 6 million YouTube views), and he brought back many of the same actors for "The Recital." In the new spot, Apple and Samsung users again jockey for position to get the best photos, and are soon ridiculing, head-butting and otherwise trying to take each other down. (On the plus side, at least they seem interested in the school play and aren't just falling asleep.) The spot pushes the Nokia Lumia 1020 with 41 megapixels and reinvented zoom, which apparently helps you get better pictures and also just be a nicer person.
There's less snappy dialogue this time, though it's a fun moment at the end when the woman who's literally spouting Apple's recent advertising copy gets thumped to the floor.
Credits below.
CREDITS
Client: Microsoft
Spot: "The Recital"
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Dan Donovan
Creative Directors: Dave Swartz, Dave Steinke
Associate Creative Directors: Paul Sincoff, Kyle Jones
Art Director: Jeff Hunter
Copywriter: Aaron Cathey
Integrated Head of Video: Chad Hopenwasser
Executive Integrated Producer: Sloan Schroeder
Senior Integrated Producer: Laura Keseric
Production Company: Directors Bureau, Los Angeles
Director: Roman Coppola
Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes
Producer (Production Company): Francie Moore
Director of Photography: Chris Soos
Postproduction: NO6LA, Santa Monica, Calif.
Visual Effects: Method, Santa Monica, Calif.
Executive Producer, Design: Robert Owens
Producer: Ananda Reavis
Editor: Jason McDonald
Music Company: JSM Music
Junior Music Producer: Chip Herter
Arrangers: Joel Simon, Doug Katsaros
Sound Design Company: Henry Boy, Brooklyn, N.Y.
Sound Designer: Matthew Hedge
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Remember back in 2009 when Brad Pitt appeared on the cover of Wired wearing a Bluetooth headset? That changed everything. Suddenly wearing a Bluetooth headset no longer meant you were a douchebag; Brad Pitt singlehandedly made Bluetooth headsets fashionable.
Oh, wait. I think maybe I got that wrong…. Yeah, sorry. Thinking back, what we actually learned from Brad Pitt's Wired cover was that the way to look slightly less douchey (but still pretty douchey) while wearing a Bluetooth headset is to, first, make sure you're Brad Pitt.
The September issue of Vogue offers similar lessons about Google Glass. In a 12-page fashion feature (six spreads) shot by renowned photographer Steven Klein, male and female models wear Google's headgear and make it look… fashionable, maybe? Well, that's for you decide. Meanwhile, here are some lessons about how to wear Google Glass that I gleaned from Vogue's feature:
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