Hasta La Creative!

Advertising Agency: IRIS, London, United Kingdom
Exec Creative Director: Shaun McIlrath
Deputy Creative Directors: Jim Eyre, Dave Newbold
Art Directors: Jim Eyre, Adam Fish
Copywriters: Dave Newbold, Dave Feldman, Nick Clement
Photographers: Jim Eyre, Erika Fire, Kevin Morosky

(TrendHunter.com) Purchasing pieces of decor for your home can end up being quite the expensive task, but if you’re looking for alternative ways to brighten up your interior space, then these DIY lighting…

Alex Roulette est un artiste américain basé à New York qui nous propose des tableaux magnifiques qu’il réalise entièrement à la peinture à l’huile. Ces œuvres montrent avec une teinte de surréalisme la banlieue américaine et la classe moyenne. Une sélection de ses travaux est à découvrir dans la suite.

The last 50 years of overall prosperity was a one-time only “blip” of good fortune that’s unlikely to ever happen again, according to economist Robert Gordon. His prognosis for the future, as described in a recent article in New York Mazgazine, is a grim economy based on slow to zero growth where any gain comes at someone else’s expense. The American Dream depends on a growth economy, of course, and as the great American Dream goes, so goes Madison Avenue.

Juxtapose this macro-economic “death of a blip” moment against the explosion of game-changing technology that challenges every marketing strategy and tactic of the last 50 years, and it looks like agencies may have taken a mortal blow. My experience of the last 30 days alone seems to confirm this notion.

Continue reading at AdAge.com

Yes, we have a couple DigitasLBI execs that have left the branch. According to spokeperson for the agency, Rich Tobin, SVP of operations for North America, and Paul Gorrell, chief talent officer for North America have resigned from the agency in the last week. No word on Tobin’s exact dates, but we’ve been told that Gorrell’s last dayis September 30. Regarding Tobin, Digitas says, he’s leaving to “join Waltham, MA called Lionbridge. Over the last 13 years he’s been an exemplary employee, and we wish him nothing but the best in this next phase of his career.”

Meanwhile, we’ve been told that Gorrell is leaving to focus on his talent management and career development consultancy. No word yet on the title, but we’ve been told by Digitas that “we wish him the very best in the continuation of his impressive career.”

New Career Opportunities Daily: The best jobs in media.

One Direction has launched a global advertising campaign for “Our Moment”, the band’s debut perfume.

(TrendHunter.com) Storing your bike in a confined space can be frustrating but the Molletta bike shelf can help you do it with ease. The minimalist shelf features two prongs to mount your bike on the wall. Each of…

Plenty of ad agencies have skeletons in their closet, but Keiler apparently has a ghost haunting the attic of its early 18th century Connecticut farmhouse offices. Naturally, they've put the snarky specter in charge of the Farmington shop's first official Twitter account. (That's scary and difficult to believe—not the ghost part, but the fact that they waited until now to try Twitter!) The ghost could be a sea captain, tavern owner or wheelwright—no one's really sure—but staffers have heard mysterious footsteps and slamming doors around the place for years, especially after hours, so they decided to incorporate the lore into @KeilerGhost. (Besides, social media's largely about transparency, so having an actual ghost writer makes sense. And lots of agency feeds read like they're written by dead people, so this one should fit right in.) Some examples of the phantom's wit: "I've seen a lot of advertising trends come and go in 200 years. But this stock photography thing has got to stop." "Like bad media placements, ghosts generally appear when nobody's looking." "I'm a friendly ghost until I have to sit through an ad just to watch a YouTube video." Hmmm, might be time to give up the ghost. Sorry, that was mean-spirited. Boo! Via MediaPost.

Before my untimely passing, I was not an adman. But I have learned this much from living with one: Your logo is already plenty big.

— Keiler Ghost (@KeilerGhost) July 11, 2013

While the “Year of Mobile” remains elusive for advertisers, it appears to have already arrived for e-commerce. Smartphone and tablet users are more likely to visit a retail website or app than desktop computer users, and more than a third of visits to the top 50 e-commerce sites come exclusively from mobile devices, according to a new study from analytics firm comScore.

In June, 91% of tablet users and 90% of smartphones users accessed a mobile e-commerce web properties. That’s compared with the 78% percent of desktop web users that accessed e-commerce sites. The importance of e-commerce on mobile devices is further reinforced the study’s finding that 35% of visitors to the most popular e-commerce sites only access those websites from mobile devices.

“Retailers who do not (at a minimum) optimize their mobile browsing experience or introduce mobile apps are effectively turning away a third of their potential customers,” comScore said in a blog post about the study.

Continue reading at AdAge.com

Après son court-métrage réussi Controller, Saman Kesh revient avec le nouveau clip du groupe Placebo. Illustrant le morceau « Too Many Friends », cette vidéo propose de montrer une scène en slow-motion, narrée par l’écrivain Bret Easton Ellis, et d’inviter l’audience à choisir une hypothèse concernant la scène proposée.