Aug 01

Which is Better for Agency Talent — Giant Holding Companies or Independent Shops?

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The mega-merger between two already-giant agency holding companies, Publicis Groupe and Omnicom Group, is swelling the support for independent shops. Agencies that don’t answer to multinational holding companies are more agile, the argument goes. They can be more creative, move more quickly and display more entrepreneurial spirit. So they’re clearly better places for talent, right?

Having worked on both sides, though, I can tell you that one mode is not better than the other. They are just different.

I have spent approximately half my career working under the banners of Publicis and Omnicom, and more recently have had the experience of working at Edelman, a global but independent company.

Continue reading at AdAge.com

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