Paradigm Shift

The great machine of capitalism starts to heave.

From Adbusters #94: Post Normal


Infographic from Whose Crisis, Whose Future? by Susan George

Audio version read by George Atherton – Right-click to download

There’s a tectonic mindshift going on in the science of economics right now, but you wouldn’t know it by tuning in to the likes of Martin Wolf, Paul Krugman, Andrew Sorkin, Lawrence Summers, Tim Geithner, Ben Bernanke, Dominique Strauss-Kahn or most of the professors teaching Economics 101 around the world. These old-school practitioners of neoclassicism are stuck in the past, versed in only one language: the language of pure, unadulterated money.

As oil reserves dwindle and climate tipping points loom, they babble on endlessly about liquidity, stimulus, derivatives, bond markets, sovereign debt, AAA ratings and investment banker bonuses. They never say a word about melting glaciers, eroding coral reefs, rising sea levels, fizzing oceans or the methane that’s bubbling out of the arctic tundra. Like medieval theologians who argued endlessly about how many angels can dance on the head of a pin, today’s economists argue incessantly about how economic growth can be sustained forever on a finite planet. Ten years from now, as the blowback from the externalities of their way of doing business repeatedly hammers us and global warming kicks in with a vengeance, we’ll look back in shock and awe – and wonder what it was about these logic freaks and their money narratives that so mesmerized us.

Five hundred years ago astronomers following Ptolemy’s geocentric model of the universe were tearing their hair out trying to make sense of all their calculations of the sun, moon and stars moving around above us in the night sky. It was only when Copernicus pointed out that we are not the center of the universe – the sun does not revolve around the Earth but rather the other way around – that all their convoluted calculations fell magically into place.

Today something eerily similar is happening in the science of economics: Economists and lay people alike are realizing that our human money economy is a subset of the Earth’s larger bioeconomy rather than the other way around. Over the next few years, as this monumental shift of perspective kicks in, all the economic, ecological and financial craziness of the industrial era will evaporate, and a new sustainable way of running our planetary household will fall magically into place.

Economics students, especially PhD students, in departments around the world have a crucial role to play in ushering in this new paradigm. Go to kickitover.org and join the movement.

—Kalle Lasn

AT&T, Not American Express, Will Be Chief Sponsor of Tribeca Film Festival

After 12 years, American Express is stepping back as the presenting sponsor of the festival in Lower Manhattan.

    

New Cable Brand Takes Page From Netflix, Uses Data to Suggest What You Watch


Cox Communications is introducing a more personalized TV experience for cable subscribers under the new brand Contour, following the lead of Netflix and other digital services that use data to make recommendations.

Cox is marketing Contour — including a data-driven TV guide, a bulked-up DVR and a revamped app — separately from its current offerings as it vies for consumers who want a Netflix-like experience from their cable provider.

“There’s a demand for a service from customers that knows what they like,” said Mark Greatrex, senior VP and chief marketing and sales officer at Cox, the third-largest cable TV provider.

Continue reading at AdAge.com

Zee Cafe by Draft FCB+Ulka

Advertising Agency: DraftFCB+Ulka, Mumbai, India
National Creative Director: K. S. Chakravarthy
Group Creative Director: Kartik Smetacek
Art Director: Balakrishna Gajelli
Copywriter: Donavon D’souza, Siddharth Shah

GreenTurn_200cc_Board

The post Zee Cafe by Draft FCB+Ulka appeared first on desicreative.

Boston Globe Is Another Metro Paper Gone Local

The sale continues a recent trend in the struggling newspaper industry: newspapers being returned to local owners, often at bargain-basement prices.

    

A Wait for CBS and Time Warner Cable to Make Up

Several media analysts suggested the standoff might be protracted, with predictions ranging from about 10 days to as long as six weeks.

    

Facebook Hires First CMO Gary Briggs From Google


Facebook has tapped a seasoned technology marketing executive most recently with Google to be its first-ever CMO.

Gary Briggs, who’d previously been chief marketer at Motorola Mobility upon Google closing its acquisition of the hardware maker in May 2012, is taking on the role of CMO. He officially replaces Eric Antonow, VP-product marketing, who’s overseen the company’s marketing efforts since 2010.

Continue reading at AdAge.com

Cage-Incorporating Photography – The ‘SweetDarkness’ Series Features Bird Cages and Dark Clothing (GALLERY)

(TrendHunter.com) The ‘SweetDarkness’ fashion series for Draft Magazine features stunningly dark fashion and antique bird cages. Photographer Carlos Rodrigues is behind these hauntingly beautiful fashion…

The Media Equation: Self-Serving War of Words by 2 Giants in Television

Both sides in the standoff over programming fees for CBS content on Time Warner Cable claim to be defending the consumer. It doesn’t wash.

    

Air Force Invites Youths to Help Solve Problems

The initiative involves a digital “Collaboratory,” in which young people will be challenged to develop new technologies for tasks like search and rescue.

    

With 2 Hit Series Ending, a Transformed AMC Is at a Crossroads

From a sleepy movie channel to an incubator of signature television, AMC is hoping to seize the moment and create new, profitable hits.

    

Advertising: Bass Updates Penny Loafer For Next Generation

For the first time in nearly 20 years, G.H. Bass & Company is basing an advertising campaign on the penny loafer.

    

100 Food-Imitating Products – From Banana Phone Covers to Cigarette Food Ads (TOPLIST)

(TrendHunter.com) In honor of the FDA’s recent announcement that items marketed as gluten-free can have up to 20 parts per million of gluten, here is a collection of food-imitating products.

Twenty parts per…

John Wren, Maurice Levy Have Seen The Future: It’s Big. But Is It Better?


An explosion of data. Emergent digital giants. Blurring marketing roles. Insatiable client demands for more capabilities. Fierce competition for agency services. Fast-shifting audience behaviors.

That’s the future landscape of marketing, according to Omnicom Group CEO John Wren and Publicis Groupe chief Maurice Levy. And last week they made the dramatic case that the best way for them to compete in that world is to merge into a $35 billion juggernaut. Going forward as Publicis Omnicom Group, they will be a “new standard,” they say.

In reality, that is not the future — it’s the present. And while the vision may be clear to Messrs. Wren and Levy, it’s already proving tough to get others to see how a merger makes them better, not just bigger. To wit, the future co-CEOs held a staggering four press conferences last week to discuss the deal’s merits. Investors’ eyes remain blurry. As of August 2, shares of Publicis are flat since the merger announcement, while Omnicom shares have lost 2.5%.

Continue reading at AdAge.com

A Merger of Equals? No Such Thing


A couple demitasse cups of coffee and an off-the-cuff remark led to the creation of the largest marketing-services company in the world.

The story of how Omnicom Group and the Publicis Groupe came together in advertising’s biggest merger, as told by their leaders, is not one of a tense negotiation but rather a casual, rolling conversation over six months. It began, unexpectedly, on a balcony overlooking the Champs-Elysees.

“It’s priceless,” Omnicom’s John Wren uttered as he gazed out onto the Arc de Triomphe from his competitor’s private rooftop terrace.

Continue reading at AdAge.com

Utensil Pen Caps – This Pen and Utensil in One Will Make Eating on the Go Easier (GALLERY)

(TrendHunter.com) Most people have forgotten a pen or fork while at work, and with this pen and utensil combined into one, you will always have either one on you.

This product works as an average pen, with the…

Swiss Abey Illusions

Installation de Romain Crélier située à Bellelay en Suisse, ‘La Mise en Abyme » est composée de grands bassins remplis d’huile à moteur usagée, dans lesquels l’image des spectateurs se reflètent les inscrivant dans un décor baroque grandiose. Un travail de détournement des matériaux et des images très intéressant.

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Las Vegas Convention and Visitors Authority: Royal birthday

Advertising Agency: R&R Partners, USA
Executive Creative Director: Arnie DiGeorge
Executive Vice President: Rob Dondero
Creative Director: Schuyler Vanden Bergh
Associate Creative Director: Jeffrey Butterworth
Art Director: Eric Rice
Designer: Stephanie Bobruska
Social Media Strategy Supervisor: Cameron Partridge

Las Vegas Convention and Visitors Authority: Royal addition

Advertising Agency: R&R Partners, USA
Executive Creative Director: Arnie DiGeorge
Executive Vice President: Rob Dondero
Creative Director: Schuyler Vanden Bergh
Associate Creative Director: Jeffrey Butterworth
Art Director: Eric Rice
Designer: Stephanie Bobruska
Social Media Strategy Supervisor: Cameron Partridge

The TV Watch: Surviving CBS’s Fight With Time Warner Cable

Time Warner Cable and CBS battle over retransmission fees like divorcing parents, leaving viewers like traumatized children.