(TrendHunter.com) Fashion retailers are continuously competing against each other to create new and improved designs, and these creative concept shoe designs are showcasing some striking examples of how footwear…
(TrendHunter.com) There has been an increasingly popular trend happening worldwide with food vendors taking their services straight to the streets, and these hip food trucks are showcasing just how engaging and…
With ambitions for live broadcasting and programming, AOL bought Adap.tv for $405 million, more than it paid for The Huffington Post.
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(TrendHunter.com) Children’s stories have been influencing media and fashion for years now, and these Alice in Wonderland-inspired styles are showcasing just how influential these fairytales can really be….
The network has revamped its prime-time lineup and hired Andrew Morse as senior vice president in charge of domestic news gathering and digital news.
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Another day, another resume billboard. Earlier this year, 24-year-old Adam Pacitti landed a job in media—which he describes as an “ultra competitive, cutthroat and slightly vacuous industry"—by spending some $770 on a billboard directing potential employers to a website about himself. It worked. After 60 offers, Adam accepted a position at KEO Digital. AOL Jobs caught up with him this week and parsed the strategy. Is this really a useful template for people looking for work? I mean, no one should have to spend that much money to get a company to look at his resume.
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Everyone knows the smother mother. She drowns you in unwanted attention and unsolicited advice—popping up where she shouldn’t, like at your office meetings, or when you’re in the shower. But not everyone knows the Smothered Burrito, new from Taco Bell. The brand’s latest ad from Deutsch LA encourages you thirtysomethings who are still living at home to forgive your obnoxious mom if she bribes you with Taco Bell. (Presumably, she’ll be standing by with a bottle of Pepto-Bismol, too.) Of course, you could always just move out of the house. Your newfound confidence might help you move up the corporate ladder a little more quickly. Before you know it, you’ll be able to afford a meal that won’t give you indigestion—or at least Chipotle. (Directed by Aaron Stoller, at Biscuit Filmworks)
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Le photographe californien Michael Shainblum a réussi à photographier les astres de manière merveilleuse. En utilisant un temps d’exposition long, il arrive à capter très intensément la voute stellaire rendant visible à l’oeil les milliers d’étoiles présente dans le ciel. Des clichés épatants à découvrir dans la suite.
Pensando em construir a planilha do futuro, Josh Leong, designer por trás dos softwares Excel, Word e Power Point, colocou em pauta os seguintes conceitos para esta nova aplicação: funcionar em tablets, se dar bem com conteúdos multimídias e ser aberta à colaboração.
O resultado foi o app Grid, uma planilha construída de matrizes de quadrados que se encaixam perfeitamente ao toque do dedo.
Assim, enquanto o Excel é feito de retângulos e focado em números, Grid convida o usuário à inserir textos, fotos, contatos e mapas, afim de criar uma colagem com nuvens de informação sincronizadas.
“A planilha é mágica porque não impõe uma forma de pensar. Você pode organizar suas informações como achar melhor. ” – Josh Leong
Usar conceitos físicos como profundidade, peso e aceleração faz com que o usuário possa compreender o app da mesma forma que compreende tudo a sua volta.
Com estas diferenças quebrando barreiras e dificuldades, Grid foi construído para o público que usa o Excel para organizar um brainstorm em vez de criar fórmulas complexas.
Usando uma interface focada no toque, em que cada célula recebe uma simples animação ao ser tocada e também pode ser arrastada com os dedos, tudo é feito para que o usuário tenha total controle sobre o que está construindo.
Com um suporte para os mais variados tipos de conteúdo, pensando em um futuro próximo, quem sabe as fórmulas matemáticas destas planilhas não possam envolver conceitos como geolocalização, tags, dados sociais ou vídeos do Youtube.
Post originalmente publicado no Brainstorm #9
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When Johnny Cash was trying to revive his stalled career in 1968, he put together a comeback tour. Cash knew that he was going to get only one chance to make it. Inmates had become huge fans of his music, and Cash embarked on a risky strategy of recording his new album at Folsom State Prison in front of an adoring audience. The resulting album went to #1 on the country music charts, and “Folsom Prison Blues” was the country music Single of The Year in 1968.
In advertising terms, we would say that Cash had looked for his fan propinquity points and found them in jail, where he then made himself highly visible.
Today was supposed to belong to YuMe. The video advertising company made its Wall Street debut Wednesday morning, but a couple hours before its CEO Jayant Kadambi rang the opening bell on the New York Stock Exchange, AOL announced that it had acquired video ad exchange Adap.tv for $405 million.
In an interview Wednesday morning, YuMe’s SVP-marketing Ed Haslam — charged with stewarding the company’s brand through the good and bad — dismissed the notion that AOL had rained on his company’s parade.
“I think it validates the market….AOL spending that kind of capital on a peer of ours only validates the interest. It’s yet more scrutiny by yet more people on different companies’ approaches,” Mr. Haslam said.
Do you know what happens when you combine milk, food coloring and dish soap? That science “experiment” on Vine, tweeted out by General Electric, ended up being the company’s most successful Vine post to date. Using the hashtag #6SecondScience, the post continues to be retweeted and reposted. Now, GE has launched a full blown social-media campaign based off of that post. #6SecondScience will create and curate user-generated Vines showing the miracles of science and will bring in Vine “celebrities” like Rudy Mancuso, Jordan Burt and Jethro Ames to help them out.
Some Twitter participants will also get a special science-themed gift. So far, Vines have included one that shows the cells inside your hand, and one showing the chemical properties of your daily cup of coffee. And all Vines from the “science fair” will be curated on a special Tumblr.
GE is one of the marketers that has been doing especially well using new technology — they were among the 10 we picked as early-adopter brands last week.
This playfully memorable campaign for Israel's Steimatzky Books chain via ACW Grey in Tel Aviv does a fine job of communicating the intense, often transcendent relationship that can develop between readers and material on the printed page.
The series is headlined "The right book will always keep you company." Ads show folks fast asleep, the books they've been reading still in their hands, on night tables or nearby, with lifesize characters from the volumes sharing their beds.
The approach is in keeping with this advertiser's past oddball efforts, and it succeeds because the visuals, impressively realized with amazing attention to detail, compellingly illustrate and reinforce the campaign's theme. Of course, many people read as they drift off, but the bed imagery seems especially apt because books can help us think, wonder and dream in new, exciting ways.
Some commenters find the notion of "sleeping" with Don Quixote, Sherlock Holmes, Gandalf and especially Joseph Stalin, the subject of Robert Service's acclaimed biography, unnerving or creepy. They might have a point, but nothing untoward is ever suggested here. Actually, avid readers often have "intimate," though presumably (and I'd add, thankfully) nonphysical relationships with books, and I suppose these ads do hint in that direction. Still, it's probably best not to read too much into it.
See more images from the campaign, and credits, after the jump. (Via Copyranter)
CREDITS:
Agency: ACW Grey Tel-Aviv, Israel
Executive Creative Director: Tal Riven
?Client Manager: Elad Hermel?
?Creative Director: Idan Regev?
Art Director: Daphne Orner
Copywriter: Kobi Cohen
?Planning: Noa Dekel?
?Supervisor: Mor Pesso?
?Account Manager: Nataly Rabinovich?
?Producer: Racheli Zatlawi?
?Production Company: We Do Production?
?Photographer: ?Shai Yehezkelli
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(TrendHunter.com) In the clever photography of Austin Tott, the world is filled with a constantly repeating surreal deja vu of objects. In his photography series, Tott is continuously showing scenes where specific…
Last week, the skies opened and online publishers got some great news: according to eMarketer, U.S. adults are poised to spend more time consuming media on their digital devices than their TVs. This, of course, is the moment they’ve been waiting years for. And while ad dollars don’t follow “time spent” in a linear way, the stat gives online some bragging rights and at least another bullet point for the deck when pitching for TV’s $70 billion pot.
But not so fast.
As the Atlantic points out, and elegantly charted, the growth here is happening on mobile devices, a medium that digital publishers have yet to figure out. While media consumption on desktop is expected to fall by the end of 2013, mobile is expected to grow fast enough to push the entire digital category ahead of television. That’s hardly good news for digital publishers, who have still not come close to matching the time spent on mobile with a proportional amount of ad revenue.
From Adbusters #109: The Epic Human Journey: Part 3, Endless Summer
ADBUSTERS
Early on-set textophilia is accompanied with feelings of euphoria, wholeness and exuberant empowerment, soon followed by social and environmental seclusion. Symptoms include an inability to look up, walk with eyes forward, complete full sentences, or engage in uninterrupted physical conversation for bursts longer than 60 seconds.
Without treatment, patients regard texting as more real than flesh-to-flesh communication. This feeling is reinforced by quick dopamine and oxytocin hits to the brain.
In advanced cases (25+ texts per day) life without texting becomes unbearable, empty and meaningless. At this stage, textophiliacs develop an inability to distinguish cognitively between device and existence.
Sudden withdrawal can lead to total collapse of identity and rediscovered freedom.
(TrendHunter.com) Attempting to make art out of paper, and trying to make it replicate something familiar is a difficult task, but these sandwich installations truly look like the real thing.
Design studio Primprim…
Read more on Adbusters.org
Would you buy a $50,000 luxury car from Alex Rodriguez?
That’s the challenge facing Alex Rodriguez Mercedes-Benz, a Houston-area luxury dealership named for the New York Yankees superstar slammed with a 211-game ban by Major League Baseball due to his involvement with anti-aging clinic Biogeneis.
Baseball’s highest-paid player owns about “half” of Alex Rodriguez Mercedes-Benz in League City, Texas, confirmed Donna Boland, a spokeswoman for Mercedes-Benz USA.
(TrendHunter.com) One of the most amazing parts of the Red Bull ‘Illume’ contest is the sequence photography category where contestants must submit images that show the progression of an extreme sport….
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