David Hasselhoff combines his Baywatch and pop star personas to disturbing effect in a US ad for Farmhouse Blend iced coffee (dubbed “Hoffee”), that sees the cult actor/singer belting out a cheesy pop song, jet-skiing and cavorting with babes on the beach.
Ramadan Kareem.
Advertising Agency: Noah’s Ark Communications, Lagos, Nigeria
Creative Director / Copywriter: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Art Director /Illustrator: Kanso Ogbolu
Future, the publisher of T3 and Total Film, is to accelerate its cost-saving programme with job losses likely, after reporting that trading in the three months to the end of June was below expectations.
Blinkbox, the on-demand film and TV streaming service owned by Tesco, experienced a 632% year-on-year revenue hike on Monday 15 July after the launch of ‘Game of Thrones’ season three to its service.
(TrendHunter.com) As the world waits for Kate Middleton and Prince William’s royal baby to be born, the world grows increasingly obsessed with everything British-related. From fashion, products to even design,…
We’ll make this quick. After spending the last three years at JWT Atlanta as senior partner/director of strategic planning, Michael Dezso has returned to the Omnicom umbrella, rejoining Austin-based GSD&M as VP/strategy director on Southwest as well as new business efforts (he had a similar role at said agency during his first rodeo). During his most recent stint at JWT, Dezso oversaw planning efforts for clients including Nokia, Scana Energy and U.S. Virgin Islands Tourism. Along with JWT, Dezso also spent time at BBDO’s office in the ATL, where he served as VP/senior account planner.
New Career Opportunities Daily: The best jobs in media.
Retailers hoping for another record-breaking back-to-school season will be sorely disappointed, with the National Retail Federation predicting spending will decline by 13%.
The industry group announced today that families with school-aged children will spend an average of $635, down from $689 last year. Families with kids in college will spend an average of $837, down from $907 a year ago. Total back-to-school and back-to-college spending will fall to $72.5 billion from $83.8 billion. Last year a combination of pent-up demand and a growing population of school-aged children goosed sales, the NRF said
“The good news is that consumers are spending, but they are doing so with cost and practicality in mind. Having splurged on their growing children’s needs last year, parents will ask their kids to reuse what they can for the upcoming school season,” said Matthew Shay, NRF president-CEO, in a statement.
Retailers hoping for another record-breaking back-to-school season will be sorely disappointed, with the National Retail Federation predicting spending will decline by 13%.
The industry group announced today that families with school-aged children will spend an average of $635, down from $689 last year. Families with kids in college will spend an average of $837, down from $907 a year ago. Total back-to-school and back-to-college spending will fall to $72.5 billion from $83.8 billion. Last year a combination of pent-up demand and a growing population of school-aged children goosed sales, the NRF said.
“The good news is that consumers are spending, but they are doing so with cost and practicality in mind. Having splurged on their growing children’s needs last year, parents will ask their kids to reuse what they can for the upcoming school season,” said Matthew Shay, NRF president-CEO, in a statement.
The number of Facebook’s active monthly mobile users in the UK increased by 22 per cent year on year during June.
(TrendHunter.com) Avante-garde celebrities’ children have been spotted wearing glittering accessories on their shoes. Namely, Shwings by Hollywood-based jewelry designer Sonya Ooten. With celebrity endorsement…
Europe saw the only decline in advertising spend across the globe in the first quarter of the year with a 4.4% decrease, according to figures from Nielsen.
Le jeune graphiste et illustrateur Nairone a travaillé récemment sur l’identité complète du Workshop, un bar restaurant situé à Paris. Afin de mettre en avant ces créations, Get A Way Productions nous propose une belle vidéo résumant le travail de l’artiste français. A découvrir en vidéo dans la suite.
Boden has appointed former Isobar CEO Penny Herriman to fill the newly-created role of global brand director, handing her responsibility for driving awareness of the quintessentially British brand in overseas markets.
RESULTS AND EFFECTIVENESS
The client was surprised by the results of the campaign. UTEC applications in 2013 increased considerably; they were up by 38% from the previous year. That means that students got the message. In addition, the billboard is helping hundreds of families that didn’t have access to pure drinking water. We produced more than 9450 liters of drinkable water in 3 months.
CREATIVE EXECUTION
For this type of campaign the media team understood that the selection of the location was fundamental to the success of the project. The location should include aspects such as: high-impact, high traffic and good visibility. And the most important factor to consider in this project was that the billboard has to be in a desert area, whereby the lack of drinking water is a huge problem. We found that Bujama, a district located south of Lima, was the ideal place. Coinciding with being not only a desert area, the city is also situated next to the highway where thousands of young students drive- through during the summer season to go to the beaches. Since it was a low-budget campaign the principal medium used was the billboard, but the idea spread with lots of spontaneous publicity in every media. So, we were able to get young people to notice the billboards.
INSIGHTS, STRATEGY AND THE IDEA
With the application period for 2013 nearing, UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for the engineering programme. Nowadays, getting a teenager’s attention is quite difficult even for brands in the entertainment industry like PlayStation – and so, imagine being an Engineering University trying to gain interest from youths. The University of Engineering and Technology believes the world can be changed through engineering, so we decided to start by changing our city. To attract students’ attention during the application period and having in mind that Lima is the second largest desert capital in the world (so the lack of drinkable water is a huge problem) UTEC and the agency designed and built a special billboard: ‘THE WORLD’S FIRST BILLBOARD THAT PRODUCES POTABLE WATER OUT OF AIR.’
Advertising Agency: Mayo DraftFCB, Lima, Peru
Art Director: Juan Donalisio
Copywriter: Alejandro Aponte
Creative Director: Juan Donalisio, Alejandro Aponte,
Chief Creative Officer: Humberto Polar
A Coca-Cola commercial has been banned by the U.K. Advertising Standards Authority for misleading consumers about how much activity they need to do in order to burn off the 139 calories in a can of Coke.
The ban is a blow to the soft drinks giant, which this year changed tactics and vowed to tackle the obesity debate head-on. In January, it produced an ad, called “Coming Together,” to highlight its range of low- and no-calorie drinks, and in May it promised to slash advertising to kids under 12.
The offending spot, by Publicis, has also been shown in other countries, including the U.S. It opens on a can of Coke, next to which is the “equal” sign and the words “139 Happy Calories” and goes on to suggest ways to burn off those calories. (The U.S. version, seen below, uses 140 calories, instead of 139.)
“Jimny 4SUN. The compact with panoramic sunroof.”
Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho, Guy Costa, Luiz Gonzaga, Waldemar Franca
Copywriter: Dudu Barcelos
Art Director: Thiago Konno, Waldemar Franca
Illustrator: Studio Manipula
Art Buyer: Carmen Castillo
Account Supervisor: Marcio Santoro, Marcelo Passos, Carolina Barreto, Carolina Pires, Carlos Larotonda
Advertiser’s Supervisor: Fernando Julianelli
Planner: Ana Cortat
Agency Producers: Carla Lustosa, Edson Harada
“Volkswagen Tiguan. With Parking Assist.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Art Director: Vinícius Valeiro
Illustrator: Notan Estudio
Art Buyer: Teresa Setti, Paula Feijo
Account Supervisor: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Advertiser’s Supervisor: Artur Martins E Tiago Lara
Planner: Cintia Gonçalves, Sergio Katz
Advertising Agency: Y&R, Lima, Peru
Chief Creative Officer: Flavio Pantigoso
Executive Creative Director: Flavio Pantigoso
Copywriter: Alejandro Bottas
Art Director: Alejandro Bottas
Account Manager: Manuel Ahumada
Planner: Eduardo Grisolle
Head Of Art: Christian Sanchez
Designer: Lisette Lugo
(TrendHunter.com) Nickelodeon child star turned model Emily Ratajkowski recently posed for Australian men’s magazine M2 in a sweaty sports-themed editorial. Shot by talented photographer Olivia Malone, Emily…
“The 21st Century Beetle.”
Advertising Agency: DDB, Mexico City, Mexico
Chief Creative Officer: Hernan Ibarra, Walter Aregger
Creative Director: Anwar Noriega
Copywriter: Anwar Noriega
Art Director: Anwar Noriega
Account Manager: Ángela Pérez
Planner: Juan Pablo Camargo
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