A sea change is occurring within businesses, as social media rises up the agendas of chief executives and is no longer an afterthought left to the attention of a wet-behind-the-ears graduate trainee.
Le graphiste freelance vénézuélien Jose Luis Vivas Andrade, plus connu sous le nom de Joluvian, a imaginé une série de créations calligraphiques de toute beauté pour la marque « Coca Cola Zero Spain ». Différentes techniques et styles sont à découvrir en images dans la suite de l’article.
Many brands have taken the opportunity to celebrate the arrival of the royal baby, including Mamas & Papas, the mother and baby brand, which threw a party at its Westfield London store in honour of the new prince.
After 19 years in the radio-sales business, 40-year-old Stephen Facenda decided to start fresh and open an ad agency. He had saved $100,000 for expenses, overhead and whatever else he might need to jump-start his venture. He then set out to win business through the relationships he had spent years cultivating in the Philadelphia area.
But he didn’t invest in his own logo, talent or infrastructure. Instead he joined ViaMark, a local ad agency on the east coast, as the owner of a franchise. Working independently, he paid an annual and monthly franchise fee, much like a Denny’s or McDonald’s franchise owner. But unlike the fast-food chains, he didn’t buy into the brand. “Nobody knows Viamark,” he said.
Instead, the franchise gave him access to infrastructure and automated billing services — the “systematic, boring stuff I don’t want to think about,” he said. He was also gaining remote creative and media-buying resources to tap into — for an extra cost, on an as-needed basis — as well as Viamark case studies.
Apple has recorded strong growth in iPhone sales despite aggressive expansion from rival Samsung and consumer disappointment with the iPhone 5 launch event.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag/Kalpesh Patankar/Joseph Bihag
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar/Joseph Bihag/Khaled Said
Photographer: James Day
Illustrator: Gitten Tom
Account Supervisor: Shaik Shibli
Advertiser’s Supervisor: Talal Helali
Production Head: Amin Soltani
Has anyone noticed JWT s new neon sign in its reception? Production company Coy! certainly has.
A few months back, Coy! held an exhibition at JWT featuring all of its latest work along with its distinctive neon sign.
Shortly after, Coy! returned to JWT and noticed a rather fetching, if somewhat familiar, neon moniker hanging from the ceiling. One source said: “Uncanny likeness from the creative agency don’t you think?!”
They do say imitation is the sincerest form of flattery.
(TrendHunter.com) This DIY magnetic key holder is an original design by South Korean blogger Hobby Design. The giant wooden key-shaped plank looks pretty simple, but what’s cool about it is that it conceals…
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Vijay Sawant, Manoj Shetty
Creative Director: Minal Phatak
Art Director: Pramod Chavan
Copywriter: Pramod Chavan
Photographer: Avadhut Hembade
Account: Ajay Mehta, Konkana Ghosh
The shortlist has now been published for the Brand Republic Future 5 Awards for the best in experimental marketing.
Advertising Agency: Contagion, New Zealand
Creative Director: Bridget Taylor
Copywriter: Verity Dookia
Art Director: Daniel Walton
Account Director: Emma Woods
Designer: Phila Lagaluga
Rentokil Initial has handed Work Club its creative digital account following a four-way contested pitch.
L’artiste Henrique Oliveira envahit le palais de Tokyo avec sa gigantesque installation Baitogogo : structure végétale, elle s’oppose à l’espace urbain dans lequel elle s’inscrit. Réflexion sur l’expansion sauvage et spontanée des villes brésiliennes, il suggère que les constructions humaines se développent organiquement.
Advertising Agency: Festo, Cascavel, Brazil
Creative Director: Cainã Souza
Art Director: Felipe Pimentel
Copywriter: Cainã Souza
Illustrator: Felipe Pimentel
The new Nissan Patrol is one of the most powerful 4WD’s in its class. With 298kW’s of power it packs a punch that even a motorsport enthusiast would be impressed by. To prove this a powerful print and web idea was needed to launch this vehicle by emotionally connecting people with exactly what having this power is like. The full page and double page spread material will run across select business and flight magazine titles for the remainder of 2013 along with targeted banner and web placements.
Advertising Agency: Whybin\TBWA Group Melbourne, Australia
Executive Creative Director: Paul Reardon
Art Director: Pat Sofra
Copywriter: Rob Hibbert
Production Company: Andreas Smetana Photography
Photographer: Andreas Smetana
Agency Producer: Tony Hall
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Retoucher / Post Production: Electric Art
“Instant relief from gnawing pains.”
Advertising Agency: Grey, Dhaka, Bangladesh
Chief Creative Officer: Gousul Alam Shaon
Group Creative Director: Constantine Clarence Chew
Associate Creative Director: Jaiyyanul Huq
Art Directors: Jaiyyanul Huq, Zonayed Azim
Copywriters: Constantine Clarence Chew, Jaiyyanul Huq
Illustrator: Zonayed Azim
Digital Imaging: Jaiyyanul Huq, Zonayed Azim
Account Director: Masud Parvez
Agency Producer: Manami Hossain
(TrendHunter.com) The Universal Unbranding series revisits classic and iconic logos in order to show the world the real meaning behind them and their companies. While the golden arches of McDonald’s emblem…
BrewDog, the controversial self-styled “punk” brewer, has landed itself in hot water with the Advertising Standards Authority for claiming to be a “mother fu*ker of a craft brewery”.
(TrendHunter.com) I always wanted my own little place in the sky, and the ModFruGAL Treehouse is telling me that you can never be too old to climb up a tree and call it your own.
Built by blogger ModFruGAL and her…
(TrendHunter.com) The right way to cut an avocado is any way that won’t turn the creamy soft fruit to mush, which is what the Avocado Cuber does with simplicity and ease. The clever kitchen device works with…
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