“Off-road spirit on two wheels.”
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Alexandre Vilela (Xã)
Flavio CasarottiExecutive Creative Director Executive Creative Director
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Photographer: Shutterstock
After spending ten years at multicultural agency GlobalHue, where she serves as chief financial/operating officer, Gaye Miller-Smiley is being moved into a consulting role and has NOT resigned according to sources familiar with the matter. From what we’ve been told, her day-to-day responsibilities at GH will be transitioned to a longtime senior employee in in the finance department–though no word yet on who this person exactly is. As for Miller-Smiley, the exec joined GlobalHue in 2003 after spending over two decades as a public accountant and has managed the usual CFO/COO duties at the agency including 401(k) matters as well as relationships with vendors, bankers and insurance companies.
New Career Opportunities Daily: The best jobs in media.
Archbishop of Canterbury Justin Welby was crowned Man of the Week last night at the recording of Absolute Radio’s comedy panel show ‘The Manuscript’.
R/GA has hired Kat Hahn, a former creative from Channel 4’s in-house team, as an associate creative director.
Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be broadcast on network television.
As part of Mentos’ “Stay Fresh” campaign, Bartle Bogle Hegarty London has launched a global digital platform that creates individual video reports using an app — on Facebook or standalone — called “Fresh News.”
The bulletins make up a 24-hour news channel that serves up a constant stream of humorous news reports by pulling in material from users’ updates on Facebook and connected social media accounts, including Foursquare. Two news anchors present a satirical show highlighting a user’s recent escapades, and emphasizing how “fresh” the subject may or may not be, depending on what he or she has been posting lately.
Now has created its first work for Nuffield Health since winning the integrated account in June.
It appears that the numbers on the Spy line basically checked out as an R/GA spokesperson has confirmed that the IPG-owned agency, which now houses 13 global offices, has had to reduce staff this week. Here’s the statement that pretty much sums it up:
“R/GA’s growth and the expansion of offices have led to the creation of a new model in New York, which has been broken out into eight groups that function as independent agencies. The implementation of this model has led to a realignment of staff, and 23 positions across departments and capabilities in the New York office will be affected. This reduction represents less than 2% of our staff. We regret to see these talented staff members depart, and hope that we’ll see some of them return in the future.
R/GA is growing in New York and expanding internationally, which shows that our movement to a group model is working. These necessary changes ensure that R/GA will continue to maintain the highest standards of creative work and client support.”
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) This fierce-looking day cruiser will jet through waves in style. This design by Norwegian company Alexander Shevchenko is sharply pointed at the boat’s bow, giving off a fast and furious vibe. It’…
The idea for Bomoda originated, as ideas often do, at a dinner. Brian Buchwald’s dining companion one night in fall 2011 was a Chinese woman from London, who said the city had become overrun by “a massive influx of Chinese tourists … looking for places to go and things to buy but appearing totally clueless in the process,” he recalled. “It was one of those moments when you say, ‘Huh.'”
Mr. Buchwald, a former NBC exec who was the network’s lead on Hulu during the platform’s launch, probed deeper and discovered China, by some accounts, constitutes 30% of global market share in the luxury industry. Chinese luxury consumers are much younger than their Western counterparts and do a significant amount of online research about brands and products.
“If you create a relationship with them, that relationship can be very valuable for many years,” said Mr. Buchwald, Bomoda’s CEO. Co-founders are editor-in-chief Suki Sun and COO Alain Rothstein.
More than 40% of children are signing up to social media networks by claiming to be older than 18, subjecting them to targeted advertising for gambling, alcohol, slimming aids and sexual dating services, according to research from the Advertising Standards Authority (ASA).
Content centered on the royal birth, such as the tactical ads from Coca-Cola and Warburtons, were unsurprisingly among the most popular reads last week on Campaignlive.co.uk.
BSkyB has announced plans to launch a £9.99 set-top box allowing people to watch on-demand content from Channel 5 and the BBC as well as its own Now TV, as it reported that pre-tax profits increased by 5.7 per cent.
Garage of Bears est une collaboration entre les créatifs d’OpenBox, qui ont pris en charge l’architecture du lieu, et d’Onion, qui se sont chargés de la présentation des dizaines d’ours et célèbre toys Be@rbrick multicolore qui ornent les murs. Le résultat est un espace au design novateur et ludique à découvrir.
Cadbury will launch its first Christmas television campaign this year for the overarching brand, having previously only run TV spots for its sub-brands.
(TrendHunter.com) These marvelously manipulated photos by artist Trini Schultz feature mysterious figures in strange, mythical places. These shots mostly take place outdoors, in various seasons and settings. Each of…
Sainsbury’s chief executive Justin King has defended the supermarket’s deal with Vodafone, following claims that his calls for fairer tax policies are undermined by partnering the mobile brand, which has been slammed for tax avoidance.
Watch the latest viral videos from Stella Artois, Sky Sports and Honda.
Social video expert Unruly evaluates the latest viral campaign from Coca-Cola.
O2’s ad depicting the story of a cat making the life-changing decision to “be more dog” moved from fourth place into first place this week.
Netflix, the online video subscription service, is looking for a creative agency to work with in the UK and across Europe, as it establishes its position against rivals such as LoveFilm and BSkyB’s Now TV.
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