Hasta La Creative!

Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be broadcast on network television.

As part of Mentos’ “Stay Fresh” campaign, Bartle Bogle Hegarty London has launched a global digital platform that creates individual video reports using an app — on Facebook or standalone — called “Fresh News.”

The bulletins make up a 24-hour news channel that serves up a constant stream of humorous news reports by pulling in material from users’ updates on Facebook and connected social media accounts, including Foursquare. Two news anchors present a satirical show highlighting a user’s recent escapades, and emphasizing how “fresh” the subject may or may not be, depending on what he or she has been posting lately.

Continue reading at AdAge.com