Watch our favorite work featuring the tot below.
“Baby Trading” (2008)
In its inaugural baby-themed spot, Grey’s E-Trade baby met a massive audience during the 2008 Super Bowl and demonstrated just how easy it was to use the online trading platform.
“Retardant Control.
Enjoy longer.”
Advertising Agency: Y&R, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado, Diego Tuya, Dario Rial, Martin Goldberg
Creative Director: Juan Ignacio Galardi, Gonzalo Fernandez
Copywriter: Rodrigo Raices
Art Director: Manu Ventura
Account Supervisor: Eugenia Slosse, Agustin Coste, Santiago Cony Etchart
Advertiser’s Supervisor: Felipe Kopelowicz, Jorge Agoff
Agency Producer: Fernando Costanza
Retouching: Daniel Romanos
Vodafone and EE became embroiled in a war of words at the British Grand Prix over the weekend, after fellow mobile operator EE demanded Vodafone remove what it claims was an ad promoting “Ultrafast 4G” from the Vodafone McLaren Mercedes cars.
The Times is running a double page ad today to promote its parent company’s long-awaited split into two companies, the new News Corporation and 21st Century Fox.
Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director: Justin Gomes
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Alex Goldberg
The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada and DraftFCB Montreal to create an interactive outdoor experience called “L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action.
Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan.
The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h.
Advertising Agency: DraftFCB, Montreal, Canada
Advertising Agency: Ogilvy, Honduras
Executive Creative Directors: Hugo Rück, Tomás Balduzzi
Art Director: Hugo Rück
Copywriter: Tomás Balduzzi
Illustrator: Douglas Smith
Representative: Richard Solomon
Account Supervisor: Ericka Coello
Agency Production: Marco Nelson, Danny Lainez
Advertising agency: Net#work BBDO, South Africa
Executive creative directors: Jenny Glover, Brent Singer
Production company: Egg Films
Director: Bruno Bossi
Director of photography: Paul Gilpin
Agency producer: Caroline Switala
Production producer: Kirsten Clarence
Executive producer: Colin Howard
Post production co: Black Ginger
Editing company: Priest
Editor: Matthew Swanepoel
Music Company: Pulse Music
Composer: Doug Katsaros
Exec Producer: Marc Algranti
Advertising Agency: Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Daniel Minaker, Sebastian Tarazaga, Lucas Bongioanni, Javier Agena Goya
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas, Felipe Calviño
Production Company: Rebolucion
Directors: Armando Bo, Andres Salmoyraghi
Executive Producers: Patricio Alvarez Casado, Ezequiel Ortiz
Music: Violeta Musica
Advertiser’s Supervisors: Ricky Fernandez, Juan Zarattini, Matías Mediña
It appears that Verizon’s nearly three-month multicultural review has drawn to a close as the telecom giant sent us the statement below late last Friday that basically sums things up:
“We are in an industry that’s changes rapidly and it is important that we stay competitive in every aspect of our business including our advertising. Verizon Communications has been working with López Negrete Communications for more than two years and we are expanding their scope of work in order to help drive agency efficiencies across all our lines of business.”
Seeing as Verizon has expanded its relationship with Houston-based López Negrete, one wonders where this leaves GlobalHue, which has worked with the brand for years on its multicultural biz. What we do know as of know is that despite what tipsters have been telling us, GH will NOT be closing up its New York office “any time soon.” Sources in the know add that the agency has actually won two more AOR assignments that will be announced in the near future. We’ll keep you posted. Update: Just to clarify, Lopez Negrete will focus on Verizon’s Hispanic business while Chicago-based shop Common Ground will handle its African-American work.
New Career Opportunities Daily: The best jobs in media.
Seraphine, the upmarket maternity clothing brand, has launched an outdoor campaign to capitalise on the hype surrounding the imminent arrival of the royal baby this month.
Havas Media has promoted Natasha Murray to the role of managing director, following the company’s restructure in which Paul Frampton became the agency’s chief executive.
Martin Carolo a imaginé cette belle vidéo d’animation appelée ‘Shaman Fighters’. Sur une musique de System of a Down, l’illustrateur et animateur français nous propose de découvrir avec cette création en noir & blanc des shamans invoquer des esprits pour s’affronter. Plus d’images dans la suite.
Bauer Media UK and Unilever’s Pot Noodle have announced an exclusive six-figure integrated cross-media partnership deal that will run nationally, to promote the instant snack’s new Piri Piri chicken flavour.
(TrendHunter.com) Adding a little cuteness to your wardrobe, food and home decor has never been easier with these panda products. As a seriously endangered species, pandas have occupied a place in the heart of animal…
Voici la nouvelle série du photographe allemand Matthias Heiderich dont nous avons pu parler sur Fubiz à plusieurs reprises. Appelée sobrement ‘Reflexiones’, ces superbes images d’architectures propose de magnifiques compositions et jeu de couleurs à découvrir dans la suite en images.
Anyone who’s ever worked in an office where fear is the motivational tool of choice (in other words, anyone who works in Advertising) will appreciate this interview with Paul Venables from Sunday’s New York Times. Specifically his observation that when it comes to motivating creative people, “What generally doesn’t work, or only works for a short time, is the fear-based motivation, the overt competition.”
He goes on to recommend other management approaches that go against the ad industry grain too, like “making people feel you believe in them” and “not looking over their shoulders, waiting for them to fail.”
Respect, what a concept, right?
Personally, I’ve never understood the fear approach. Seems like the only ones who ascribe to it are those who live and/or work in a state of fear themselves. Be it a fear of failure, the wrath of an angry God, or just good, old-fashioned Daddy issues, they assume that what motivates them will motivate the rest of us. Never mind that one of the hallmarks of true creative talent is a fearlessness that rejects the known for the unknown. Or that the best creative folks are self-motivated to begin with, thank you very much. Of course, being the bad bosses that they are, they don’t see any of that. (Blinded by fear, perhaps?) Thus, the cycle of fear continues, proving that misery doesn’t just love company, it runs quite a few of them, too.
Of course, in an industry as perpetually insecure and routinely mis-managed as ours, the kind of consideration and common sense Venables espouses could easily be dismissed as crazy talk. But it’s exactly the kind of lunacy the industry needs if it ever hopes to return to attracting the best creative minds. The most creative agencies already know this, of course. Which explains why they’re never short on new recruits, many of whom are more than willing to work longer hours for lower salaries (something any self-respecting capitalist should appreciate). These agencies understand that when you’ve got talented people, simply providing a stable environment where they can do the kind of work they want to do is all the motivation they need.
The post What Being A Fearless Leader Really Means appeared first on AdPulp.
A live stream on YouTube provided by the nonprofit news organization The Texas Tribune went viral and gave the Texas state senator Wendy Davis a national platform.
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Advertising Agency: TheReactor, Australia
Production: Ci Studios
Creative Director: Nick Brown
Art Director: Nick Brown
Copywriters: Chris Taylor, Angus Smallwood
Photographer: Tintin Hedberg
Producer: Monica Clapcott
Retoucher: Jason Riddell
Photo Assistant: Olivia Tran
Digital Operator: Daniel Herrmann
DOP: James Morgan
Editor: Jasmin Gross
Hair&Makeup: Erin O’brien
Hair&Makeup Assistant: Sarah Powell
Stylist: Ryan Brown
Wardrobe: Vintagegarage.com.au
Food Stylist: Ali Nardi
Food Stylist Assistant: Marie Eon
Illustrator: Michell Gaudion
Advertising School: School of Communication Arts 2.0, London, United Kingdom
Art Director: Martins Millers
Copywriter: David Carr
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
