Instalação pública em Londres cria a ilusão de pessoas suspensas em uma casa

Que tal escalar as paredes de uma casa, magicamente se pendurar de cabeça para baixo ou pular de janela em janela como o Homem-Aranha?

Leadron Erlich celebra a ilusão e a percepção dos habitantes da cidade como papel principal para criar novas ideias que revivam o capital histórico de Londres.

Esta nova instalação do artista argentino Leandro Erlich, Dalston House, deixa os visitantes se deslocarem por uma fachada horizontal enquanto enxergam seus reflexos capturados por um gigante espelho, pendurado na parte de cima em um ângulo de 45 graus.

Uma ação patrocinada pela Barbican em Londres, a instalação cria a ilusão de uma casa com pessoas suspensas, num efeito visual de leveza instantânea, como se não houvesse gravidade.

A casa, de estilo vitoriano, foi erguida em Hackney em um terreno vazio que permaneceu em desuso desde que foi bombardeado durante a Segunda Guerra Mundial.

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O projeto tem por objetivo revelar potencialidades latentes dentro da cidade, em particular as suas áreas públicas e em desuso, aumentando o acesso da população e sugerindo usos alternativos e positivos, que tragam benefícios aos que vivem nos arredores.

A instalação é parte do London Festival of Architecture 2013 e continuará aberta até 4 de agosto, acompanhada por bate-papos, workshops e performances ao vivo que exploram o tema do projeto, incluindo arquitetura histórica, urbanismo e percepção.

 

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Label-Stereotyped Illustrations – Gay Stereotypes Can be Identified with These Posters (GALLERY)

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The Rainbow Room

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Judge Rejects 3 Lawsuits Against Former Elmo Puppeteer

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UNICEF Croatia: Put yourself in their shoes

Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Creative Directors: Davor Bruketa, Nikola Zinic
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Designer: Natasa Hrust
Account Director: Zrinka Jugec
Account Executive Senior: Ivana Drvar
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Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Creative Directors: Davor Bruketa, Nikola Zinic
Senior Copywriter: Drago Mlakar
Designer: Natasa Hrust
Account Executive Senior: Ivana Drvar
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Creative Directors: Francois Boshoff, Glenn Jeffrey
Art Director: Francois Boshoff
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Voice Artist: Marcus Wyatt
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Creative Directors: Francois Boshoff, Glenn Jeffrey
Art Director: Francois Boshoff
Audio Engineer: Mickey Pereira
Voice Artist: Marcus Wyatt
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Creative Directors: Francois Boshoff, Glenn Jeffrey
Art Director: Francois Boshoff
Audio Engineer: Mickey Pereira
Voice Artist: Marcus Wyatt
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Malta Vigor Natural Energy: Games, 3

No challenge is too big.

Advertising Agency: Crea DraftFcb Costa Rica, San José, Costa Rica
Creative Director: Carlos Jiménez
Art Director: Carlos Arias
Account Manager: Borja Prado
Additional credits: Natalia Velasques, Malta Vigor
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Malta Vigor Natural Energy: Games, 2

No challenge is too big.

Advertising Agency: Crea DraftFcb Costa Rica, San José, Costa Rica
Creative Director: Carlos Jiménez
Art Director: Carlos Arias
Account Manager: Borja Prado
Additional credits: Natalia Velasques, Malta Vigor
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Malta Vigor Natural Energy: Games, 1

No challenge is too big.

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Art Director: Carlos Arias
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Additional credits: Natalia Velasques, Malta Vigor
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Copywriters: Anton Kotovski, Alexandr Parkhomenko
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Dop: Dima Maksimenko
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Pure app: Freedom of choice? There’s an app for that!

Pure (getpure.org) – is a mobile app, designed to help anyone find a sexual partner “right here, right now”. The app was not designed solely for single people, but rather to a wider audience with a progressive understanding of present-day relationships. Roman Sidorenko, the Untitled venture company, CEO Pure: We believe it’s natural for someone to feel a powerful sense of attachment to a long term partner while feeling intense romantic love for somebody else and at the same time, feeling sexually attracted to a diverse range of people. We would like it to be all about exploring different dynamics with different people — sexual, emotional, psychological and spiritual. A controversial subject, due to moral barriers set by society brought us to an idea of a short film, that we hope will start a conversation about sexual freedom and a true freedom of choice. We featured three modern people living in New York, each of them facing there own problems. A couple living through a slow down in their sexual relationship, trying to figure out how to save their marriage. And a single girl ready to explore her sexuality using modern technology as a tool to overcome social prejudice. Each scene features a voiceover from well known smartphone applications, underlining how much the apps have become part of our everyday lives, thus raising the question of why is sex different and still treated as the last tabu in the modern society. We are certain that gender, sexual activities, or the number of participants in sexual relations should not be externally regulated. Some people are looking for just one partner, while others want to explore and enjoy. It’s your choice, and Pure helps you act on it!

Advertising Agency: VGNC, Kyiv, Ukraine
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TWBC: Calendar

Water is the driving force of all nature.
When water is in abundance, conservation is not in our thoughts. Slowly but surely, water, like all other natural resources is depleting and drying up, thanks to our callous disregard for future generations and the planet. When realisation dawns, it will be too late that the very water which infused life on Earth dies and the planet is an inferno.
Wishing peace & prosperity for the year ahead. Celebrate Diwali responsibly.

Advertising Agency: TWBC Marcom, Cochin, India
Creative Director / Art Director / Illustrator: Syamkumar S
Copywriter: Rajeev TR
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Advertising Agency: Selmore, Amsterdam, The Netherlands
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Account Supervisor: Otto van der Harst
Account managers: Nicole florencio, Lieske Stokkers
Advertiser’s Supervisors: Ralph Bongaerts, Inge van der Heijden, Jeroen Vonk
Production Agency: BAAS Events &PR
Production manager: Bas Ouweneel
Published: May 2013

A Ghost Encourages His Girlfriend to ‘Move On’ in Nerve.com Film


Why can’t all sponsored content be this good?

Nerve.com strikes a chord with this darkly funny web film directed by O Positive’s David Shane, featuring a ghostly boyfriend encouraging the love of his life to move on with her life, by following around the apparently grieving, sorrowful woman.

It’s starkly different for the category, where eHarmony and Match.com have seemingly saturated the airwaves with shots of beautiful couples doing fun things together — something that doesn’t really capture the difficult, bittersweet experience that online dating can often be.

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