(TrendHunter.com) Lance Oscarson’s steampunk sculptures are not only intricately done, they’re also an ingenious idea as he uses cardboard as the primary material. Such an interesting concept allows for…
InterContinental Hotels Group (IHG) has promoted David Collyer to director of marketing in the UK.
Feelunique.com, the online beauty retailer, has appointed Leagas Delaney to handle its advertising account.
(TrendHunter.com) The Toma Stenko Fall 2013 ready to wear collection closed the Central Saint Martins’ show, saving some of the most striking looks for last. This graduate’s work featured some of the most…
Mark Holland has upgraded his social-media standing from "some random guy on Twitter" to "some random guy on Twitter who answered a largely rhetorical question from a 43-year-old TV ad." He did this by counting how many licks it takes to get to the center of a Tootsie Pop. Holland posted his final count, 850, on Twitter last Saturday. That number conflicts with at least three previous studies—Holland needed many more licks than most people. (Officially, Tootsie Pop says the number of licks "depends on a variety of factors such as the size of your mouth, the amount of saliva, etc. Basically, the world may never know.") While Holland's hard work should definitely be acknowledged (and mocked), we can't consider this question settled. More people need to keep doing this and posting their results so we can move ever so slowly toward an accurate number. Photo above via.
Because science. pic.twitter.com/Ih4i6abkLN
— Mark Holland (@RiffRaff41) July 27, 2013
     |
Stephen Icardi, associate art director at Digitas, and writer Catherine Penfold-Waxman, have assembled the ultimate shopping destination for the ad world. Because nothing is buyable yet, you may find yourself salivating at the possibility of the David Ogilvy Magical Tagline Pipe, or Talent Nurturing Breasts. (“Who knows when your junior help will become your future boss, so start them off right with some sweet nurturing.”)
Creative Miscellaneous Materials LLC stocks something for everyone: an Acronym Polishing Kit for account managers, a Meeting Fodder Detector for hungry interns, and Work Party Unmemory Drops for the CD who drinks the pain away. My favorite is the “Make it Digital” Powder, which is funny because it already seems to exist, in the form clients who refuse to acknowledge the possibilities of online advertising.
This is a fun little piece of gentle in-joking, and I hope that Icardi plans on making actual fake products, because they’ll be perfect Christmas gifts. I would like the Criticism-filtering Head Gear, please, to deal with some of the more uncouth commenters out there.
New Career Opportunities Daily: The best jobs in media.
Stephen Woodford, the chairman of Adam&Eve/DDB, is stepping down from the agency.
Lucozade Sport is launching a £4m campaign to educate consumers about how the brand can help improve people’s sports performance, with the help of brand ambassadors Gareth Bale and Alex Oxlade-Chamberlain.
The Royal National Lifeboat Institution (RNLI) has appointed Leo Burnett Change to develop and pilot the UK’s first national water safety awareness campaign.
Clear Channel UK’s new initiative, which is codenamed Project X, will be a new large-format, premium, flexible digital out-of-home offering.
Armed with billions in cash and promising advanced features, Intel, Google, Apple and Sony are gunning to take on cable, phone and satellite companies by offering pay TV via the web.
The tech giants plan to use existing cable, fiber and wireless networks, just as Netflix does, to offer web-based TV in living rooms and on tablets and smartphones. In just the latest sign of change in TV viewing, Google last week introduced Chromecast, a $35 device that lets mobile-phone and tablet owners watch YouTube and Netflix on their TV sets.
First the companies need content. And broadcast and cable networks are determined not to make the same mistake of the hollowed-out music industry, done in by the economics of digital distribution. At stake is the $100 billion a year in fees the networks share with cable, phone and satellite providers, which charge viewers about $80 a month for programming bundles.
Chicago Bulls star Derrick Rose took up residence at a “pop up store” in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.
RNLI has launched the ‘You Don’t Need To Pack The Lifeguard’ campaign to promote its Beach Finder app, which locates the user’s nearest beach with a lifeguard on duty.
(TrendHunter.com) In order to prevent the dreaded pants sag, men are opting to go under the knife to receive gluteal sculpting to make their behinds a little bigger. Since the 1980s, sagged pants have been popular….
It’s that time again, interns of the world, to cast your votes for the best agency intern program in Internship King’s annual poll. Last year, we saw the likes of The Richards Group, McKinney and 22squared topping the list. This year, as you can see, it’s a whole different ballgame thus far, though voting will continue through end of Friday so who knows how this will turn out. Just to remind you students out there, the Internship King site not only allows you to vote but view ratings, reviews, and salaries of agency internships as well.
New Career Opportunities Daily: The best jobs in media.
The next time I’m flying coach and find myself in the middle seat between John Wren and Maurice Levy, I plan to talk to them about the effect that the seismic merger between Omnicom and Publicis, their respective megafirms, will have on ad agencies with a couple of hundred, or even a dozen, employees. In the meantime, I’ll share my observations with you.
Because both entities are global corporations, and because their leaders possess testosterone and healthy egos, I assume that behind all the strategic explanations is the drive to become bigger, grab market share, increase leverage with suppliers and make more money. Plus, someone from the advertising industry needs to challenge Facebook and Google. For this we should all applaud them. But the political machinations and policy discussions in the boardrooms of these two agencies, and their largest clients, probably won’t trickle down to my world for some time.
Coffee brand Costa has placed Associated British Foods marketer Carol Welch into the newly-created role of brand and innovation director, as the coffee house ramps up its plans to expand globally.
Npower is preparing a major marketing drive to convey what it describes as a new, “customer-centric” approach to business.
Mieux connu pour son travail en matière de typographies, Ruslan Khasanov présente aujourd’hui une vidéo où les interactions entre les couleurs sont réalisées par un mélange entre du savon, de l’huile et de l’encre. Les substances entrent en résistance ou se mélangent pour un résultat superbe sur une musique de Boris Blank.
What impact will the Publicis-Omnicom merger have on the industry landscape in the highly competitive China market? One thing is clear: WPP will remain the biggest holding company.
The combined company will be twice the size of WPP in the U.S., but in China, WPP will continue to dominate. CEO Martin Sorrell said WPP currently earns $1.5 billion in revenues in Greater China.
Publicis and Omnicom don’t release financial data for the market specifically. Beijing-based consulting firm R3 estimates that 2012 mainland China revenues were $430.9 million for Publicis and $283.2 million for Omnicom. (Estimates converted from renminbi based on average exchange rate for 2012. R3’s estimate for WPP’s 2012 China revenues was $971.4 million.)
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
